SEO Services

E-Commerce SEO
Rank and Convert at Scale.

Improve your product pages, category pages, and site structure so shoppers find you in competitive searches across the country, and more of them buy.

Get a Free E-Commerce SEO Audit arrow_forward
↑ 180%
Avg Organic Revenue Growth
↓ 35%
Avg Cost to Win a Customer
4.1×
Avg Return on Spend from Organic
120+
US E-Commerce Clients

Why Most E-Commerce Sites Struggle with SEO

Common Issues We Fix

  • Thin or duplicate product descriptions
  • Poor category architecture and internal linking
  • Missing or inconsistent product schema
  • Slow product and category page load times
  • Weak targeting of the search terms people use when they are ready to buy
  • Filter pages (size, color, price) that confuse Google or get left out of its index

Our Philosophy

E-commerce SEO is about more than rankings. It means making every product and category page turn visitors into buyers, and making sure Google and AI tools can understand and recommend it. We combine careful technical work with content written for shoppers who are ready to buy, plus schema (code that labels your products).

How We Do E-Commerce SEO - The Details

Product & Category Optimization

  • Unique, Scalable Content: We create or optimize product descriptions, category intros, buying guides, and comparison content that targets real buyer questions without duplicating manufacturer copy.
  • Keyword Architecture: Match the search terms buyers use to the right products, categories, and guides. Put the terms that lead to sales first, while building related content around them.
  • Internal Linking & Facets: Links between products, categories, and guides. We control filter menus (faceted navigation) so they do not create thin pages or waste Google's time.
  • Image & Media SEO: Image descriptions (alt text), fast WebP images, well-organized product photos, and video markup so your listings can show richer results in Google.

Technical & Schema for Commerce

  • Product Schema: Schema (code that labels your products) for product details, price, reviews, and star ratings. We handle variants, pricing, and stock status, so Google can show stars, price, and availability in your listing.
  • Site Speed for Commerce: Smaller images, pictures that load only as shoppers scroll to them, and faster product grids, so slow pages do not cost you sales.
  • Indexation & Crawl Control: Canonical tags (which tell Google the main version of a page) for variants and filters, sitemaps that list only pages worth ranking, and clean handling of filter links in Search Console.
  • AI & Structured Visibility: An llms.txt file, content that reads well aloud, and schema so AI shopping assistants and Google can recommend your products.

Our E-Commerce SEO Process

01

Full E-Com Audit

We scan your product catalog and review category structure, missing search terms, schema, speed, and how you compare with competitors.

02

Keyword & Content Map

Build a prioritized map of product, category, and guide keywords based on search volume, intent, and conversion potential.

03

On-Page & Schema Implementation

Rewrite key pages, implement product/category schema, fix technical issues, and improve internal linking.

04

Speed & UX Optimization

Faster images, better Core Web Vitals (Google's speed checks), a better phone experience, and fixes to the pages just before checkout.

05

Content & Authority Building

Create supporting guides, comparison content, and earn links from relevant publishers and resources.

06

Measurement & Iteration

Track organic revenue, traffic by product/category, rankings, and conversions. Continuously refine based on data.

Most e-commerce clients see meaningful organic traffic and revenue lifts within 60-90 days as product and category pages gain visibility.

Why E-Commerce Brands Choose Us

  • • We focus on revenue, not just traffic. Every recommendation ties back to sales and average order value (what a shopper spends per order).
  • • Full technical + content approach: schema, speed, architecture, and buyer-focused copy.
  • • Experience across DTC, marketplaces, and multi-brand catalogs with thousands of SKUs.
  • • Transparent reporting that shows organic revenue impact, not vanity metrics.
  • • We stay current with Google Shopping, AI surfaces, and algorithm updates that affect commerce.
Real Client Example
National Home Goods Retailer
Grew organic revenue 215% in 8 months by fixing product schema, rewriting top 800 category pages, and building a content hub that captured shoppers searching with very specific phrases.
Results vary by catalog size, competition, and execution. We share specifics during the audit process.

FAQ

Common questions

What to know before you get started.

How is e-commerce SEO different from regular SEO? expand_more
E-commerce SEO has to handle thousands of pages, shoppers who are ready to buy, and the goal of turning visits into orders. We focus on product schema, category structure, speed on busy pages, and content that answers buyer questions. Duplicate and thin pages are bigger risks here, so we handle them with care.
Do you rewrite all our product descriptions? expand_more
We prioritize. We rewrite or heavily optimize your highest-traffic and highest-potential products and categories first, then create supporting content like guides and comparisons. For very large catalogs we establish templates and systems your team can use going forward while we handle the core money pages.
How important is product schema for rankings and rich results? expand_more
Very important. Product, offer, review, and rating schema lets Google show stars, price, and availability in your listing, which can bring more clicks. It also helps Google and AI tools understand your catalog. We add and test schema across products and variants.
Can you help with Google Shopping / Merchant Center feed issues? expand_more
Yes. We audit and optimize product feeds for titles, descriptions, attributes, images, and pricing. Clean feeds improve approval rates, visibility in Shopping ads, and organic surfaces. We also help with disapproved items and policy compliance.
How do you handle faceted navigation and filter pages? expand_more
We audit which filtered views have real search demand and value, then either optimize them, consolidate, or block low-value ones from indexing. Proper canonical tags, crawler rules, and internal linking stop Google wasting time on low-value pages while still capturing very specific searches where they make sense.
What kind of content works best for e-commerce SEO? expand_more
Buyer-focused content: detailed product specs written for humans, comparison tables, buying guides, size/fit charts, use-case content, and FAQ sections. We avoid thin manufacturer copy and create unique value that ranks and converts. Content is mapped to the funnel from awareness to purchase.
How long does it take to see results from e-commerce SEO? expand_more
Technical and on-page fixes on existing high-potential pages can move rankings in 4-8 weeks. Content and authority work compounds over 3-9 months. We often see early traffic wins from indexation and speed improvements, with revenue lifts following as more pages rank for commercial terms.
Do you work with Shopify, WooCommerce, or custom platforms? expand_more
Yes. We have deep experience across major e-commerce platforms. We work within platform constraints or recommend specific apps/plugins. For custom builds we provide clear technical specs. Our process and recommendations adapt to whatever stack you use.
How do you measure e-commerce SEO success? expand_more
Organic revenue, transactions, and average order value from SEO, plus leading indicators like non-branded traffic growth, keyword rankings for commercial terms, and product page conversion rates. We connect everything to your analytics and revenue data so you see real business impact.
Can SEO help with Amazon or marketplace competition? expand_more
Direct SEO on your own site builds owned traffic and brand authority that reduces reliance on any single marketplace. We also help optimize content that supports marketplace listings and use your site as a conversion and trust layer for customers who discover you elsewhere.
What about international or multi-currency stores? expand_more
We handle hreflang, region-specific content, currency schema, and localized keyword research. We can run a separate version of your store for each market. Technical and on-page work is applied with local search behavior in mind.
How do you avoid duplicate content issues with variants and similar products? expand_more
We implement strong canonical strategies, unique descriptions per variant where valuable, and consolidated pages for near-identical items. We also use structured data to clarify relationships. The goal is one authoritative page per unique commercial intent.
Do you optimize for voice or AI shopping assistants? expand_more
Yes. We structure product data, FAQs, and content to be easily extracted and cited by AI systems. Fast, clear, well-marked pages perform better in voice and generative answers. We use our own AI visibility tools to test and improve how your catalog appears in those surfaces.
Is e-commerce SEO mostly technical or mostly content? expand_more
Both are required and tightly connected. Technical health (speed, schema, architecture, indexation) makes your content discoverable. High-quality, unique, buyer-focused content on technically sound pages is what ranks and converts. We deliver both in an integrated program.
How do we get started with e-commerce SEO? expand_more
Book a free audit. We will crawl your catalog, analyze keyword opportunities, review schema and technical health, and deliver a prioritized roadmap with expected impact on traffic and revenue. You will see specific page-level recommendations before committing to anything.

Ready to grow organic revenue from your product catalog?

Get a free e-commerce SEO audit. We'll show you exactly which pages and technical issues are costing you traffic and sales.

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Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.

Get a Free Audit

What $500 a month covers

  • Pages

    Included

    Pages built around the searches your buyers actually type.

  • Search and ads

    Included

    Search and ads aimed at people ready to inquire.

  • Tracking

    Included

    Calls, forms and bookings tagged to the search, ad or page behind them.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.

Martin, Founder, strategy and audits

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.

Yoana, Social and app development

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action.

Mike, SEO

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest.

Robert, Paid media

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads.

Elmer, Analytics

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data.

Dino, Design

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.

Certified and experienced

Certified where it matters. Accountable for the outcome.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience