SEO Services

E-Commerce SEO
Rank and Convert at Scale.for the UK

Built for UK owner-led businesses competing in British search. Improve your product pages, category pages, and site structure so shoppers find you in competitive searches across the country, and more of them buy.

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↑ 180%
Avg Organic Revenue Growth
↓ 35%
Avg Cost to Win a Customer
4.1×
Avg Return on Spend from Organic
120+
US E-Commerce Clients

Why Most E-Commerce Sites Struggle with SEO

Common Issues We Fix

  • Thin or duplicate product descriptions
  • Poor category architecture and internal linking
  • Missing or inconsistent product schema
  • Slow product and category page load times
  • Weak targeting of the search terms people use when they are ready to buy in the UK
  • Filter pages (size, colour, price) that confuse Google or get left out of its index in the UK

Our Philosophy

E-commerce SEO is about more than rankings. It means making every product and category page turn visitors into buyers, and making sure Google and AI tools can understand and recommend it. We combine careful technical work with content written for shoppers who are ready to buy, plus schema (code that labels your products) in the UK.

How We Do E-Commerce SEO - The Details

Product & Category Optimization

  • Unique, Scalable Content: We create or optimise product descriptions, category intros, buying guides, and comparison content that targets real buyer questions without duplicating manufacturer copy in the UK.
  • Keyword Architecture: Match the search terms buyers use to the right products, categories, and guides. Put the terms that lead to sales first, while building related content around them in the UK.
  • Internal Linking & Facets: Links between products, categories, and guides. We control filter menus (faceted navigation) so they do not create thin pages or waste Google's time in the UK.
  • Image & Media SEO: Image descriptions (alt text), fast WebP images, well-organised product photos, and video markup so your listings can show richer results in Google in the UK.

Technical & Schema for Commerce

  • Product Schema: Schema (code that labels your products) for product details, price, reviews, and star ratings. We handle variants, pricing, and stock status, so Google can show stars, price, and availability in your listing in the UK.
  • Site Speed for Commerce: Smaller images, pictures that load only as shoppers scroll to them, and faster product grids, so slow pages do not cost you sales in the UK.
  • Indexation & Crawl Control: Canonical tags (which tell Google the main version of a page) for variants and filters, sitemaps that list only pages worth ranking, and clean handling of filter links in Search Console in the UK.
  • AI & Structured Visibility: An llms.txt file, content that reads well aloud, and schema so AI shopping assistants and Google can recommend your products in the UK.

Our E-Commerce SEO Process

01

Full E-Com Audit

We scan your product catalogue and review category structure, missing search terms, schema, speed, and how you compare with competitors in the UK.

02

Keyword & Content Map

Build a prioritised map of product, category, and guide keywords based on search volume, intent, and conversion potential in the UK.

03

On-Page & Schema Implementation

Rewrite key pages, implement product/category schema, fix technical issues, and improve internal linking in the UK.

04

Speed & UX Optimization

Faster images, better Core Web Vitals (Google's speed checks), a better phone experience, and fixes to the pages just before checkout in the UK.

05

Content & Authority Building

Create supporting guides, comparison content, and earn links from relevant publishers and resources in the UK.

06

Measurement & Iteration

Track organic revenue, traffic by product/category, rankings, and conversions. Continuously refine based on data in the UK.

Most e-commerce clients see meaningful organic traffic and revenue lifts within 60-90 days as product and category pages gain visibility in the UK.

Why E-Commerce Brands Choose Us

  • • We focus on revenue, not just traffic. Every recommendation ties back to sales and average order value (what a shopper spends per order) in the UK.
  • • Full technical + content approach: schema, speed, architecture, and buyer-focused copy in the UK.
  • • Experience across DTC, marketplaces, and multi-brand catalogs with thousands of SKUs in the UK.
  • • Transparent reporting that shows organic revenue impact, not vanity metrics in the UK.
  • • We stay current with Google Shopping, AI surfaces, and algorithm updates that affect commerce in the UK.
Real Client Example
National Home Goods Retailer
Grew organic revenue 215% in 8 months by fixing product schema, rewriting top 800 category pages, and building a content hub that captured shoppers searching with very specific phrases.
Results vary by catalog size, competition, and execution. We share specifics during the audit process.

FAQ

Common questions

Answers for businesses in the UK.

How is e-commerce SEO different from regular SEO? expand_more
E-commerce SEO has to handle thousands of pages, shoppers who are ready to buy, and the goal of turning visits into orders. We focus on product schema, category structure, speed on busy pages, and content that answers buyer questions. Duplicate and thin pages are bigger risks here, so we handle them with care in the UK.
Do you rewrite all our product descriptions? expand_more
We prioritise. We rewrite or heavily optimise your highest-traffic and highest-potential products and categories first, then create supporting content like guides and comparisons. For very large catalogs we establish templates and systems your team can use going forward while we handle the core money pages in the UK.
How important is product schema for rankings and rich results? expand_more
Very important. Product, offer, review, and rating schema lets Google show stars, price, and availability in your listing, which can bring more clicks. It also helps Google and AI tools understand your catalogue. We add and test schema across products and variants in the UK.
Can you help with Google Shopping / Merchant Center feed issues? expand_more
Yes. We audit and optimise product feeds for titles, descriptions, attributes, images, and pricing. Clean feeds improve approval rates, visibility in Shopping ads, and organic surfaces. We also help with disapproved items and policy compliance in the UK.
How do you handle faceted navigation and filter pages? expand_more
We audit which filtered views have real search demand and value, then either optimise them, consolidate, or block low-value ones from indexing. Proper canonical tags, crawler rules, and internal linking stop Google wasting time on low-value pages while still capturing very specific searches where they make sense in the UK.
What kind of content works best for e-commerce SEO? expand_more
Buyer-focused content: detailed product specs written for humans, comparison tables, buying guides, size/fit charts, use-case content, and FAQ sections. We avoid thin manufacturer copy and create unique value that ranks and converts. Content is mapped to the funnel from awareness to purchase in the UK.
How long does it take to see results from e-commerce SEO? expand_more
Technical and on-page fixes on existing high-potential pages can move rankings in 4-8 weeks. Content and authority work compounds over 3-9 months. We often see early traffic wins from indexation and speed improvements, with revenue lifts following as more pages rank for commercial terms in the UK.
Do you work with Shopify, WooCommerce, or custom platforms? expand_more
Yes. We have deep experience across major e-commerce platforms. We work within platform constraints or recommend specific apps/plugins. For custom builds we provide clear technical specs. Our process and recommendations adapt to whatever stack you use in the UK.
How do you measure e-commerce SEO success? expand_more
Organic revenue, transactions, and average order value from SEO, plus leading indicators like non-branded traffic growth, keyword rankings for commercial terms, and product page conversion rates. We connect everything to your analytics and revenue data so you see real business impact in the UK.
Can SEO help with Amazon or marketplace competition? expand_more
Direct SEO on your own site builds owned traffic and brand authority that reduces reliance on any single marketplace. We also help optimise content that supports marketplace listings and use your site as a conversion and trust layer for customers who discover you elsewhere in the UK.
What about international or multi-currency stores? expand_more
We handle hreflang, region-specific content, currency schema, and localized keyword research. We can run a separate version of your store for each market. Technical and on-page work is applied with UK local search behaviour in mind.
How do you avoid duplicate content issues with variants and similar products? expand_more
We implement strong canonical strategies, unique descriptions per variant where valuable, and consolidated pages for near-identical items. We also use structured data to clarify relationships. The goal is one authoritative page per unique commercial intent in the UK.
Do you optimize for voice or AI shopping assistants? expand_more
Yes. We structure product data, FAQs, and content to be easily extracted and cited by AI systems. Fast, clear, well-marked pages perform better in voice and generative answers. We use our own AI visibility tools to test and improve how your catalog appears in those surfaces in the UK.
Is e-commerce SEO mostly technical or mostly content? expand_more
Both are required and tightly connected. Technical health (speed, schema, architecture, indexation) makes your content discoverable. High-quality, unique, buyer-focused content on technically sound pages is what ranks and converts. We deliver both in an integrated program in the UK.
How do we get started with e-commerce SEO? expand_more
Book a free audit. We will crawl your catalog, analyse keyword opportunities, review schema and technical health, and deliver a prioritised roadmap with expected impact on traffic and revenue. You will see specific page-level recommendations before committing to anything in the UK.

Ready to grow organic revenue from your product catalog in the UK?

Get a free e-commerce SEO audit. We'll show you exactly which pages and technical issues are costing you traffic and sales in the UK.

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Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.

Get a Free Audit

What $500 a month covers

  • Pages

    Included

    Pages built around the searches your buyers actually type in the UK.

  • Search and ads

    Included

    Search and ads aimed at people ready to enquire in the UK.

  • Tracking

    Included

    Calls, forms and bookings tagged to the search, ad or page behind them in the UK.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.

Martin, Founder, strategy and audits in the UK

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.

Yoana, Social and app development in the UK

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in the UK.

Mike, SEO in the UK

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.

Robert, Paid media in the UK

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in the UK.

Elmer, Analytics in the UK

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.

Dino, Design in the UK

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.

Certified and experienced

Certified where it matters. Accountable for the outcome in the UK.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience