Old Louisville brick, Shelbyville Road strip malls and Indiana river towns: three markets sharing one metro.
Louisville owners rarely serve the whole map. A property manager works St. Matthews and the Highlands, a plumbing van runs out of Okolona, a cleaning crew crosses to New Albany at dawn. HeyLead builds search, ads and pages around the ground you cover, then reports leads, calls and booked jobs in dollars. Start with the free audit.
What we do
Each service has its own Louisville page. All four work from one suburb list, so your ads, pages and search results point at the same places.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Brokers, agents and property managers who already tour St. Matthews, the Highlands and Jeffersonville in a normal week
HVAC, plumbing and pest teams whose vans can finish a job in Okolona or New Albany before the light goes
Commercial and residential cleaning crews staffing office parks, turnovers and move-outs across Jefferson County
Owner-led firms tired of statewide clicks and ready for a marketing team that reads the map the way their crews do
Industries
All three kinds of firm work the same suburb map, from the Highlands to Jeffersonville, and each has its own city page.
Agents, brokers and property managers, plus commercial owners along Shelbyville Road and the interstates.
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HVAC, plumbing, pest and restoration firms mapped to their drive time, with emergency work kept as its own offer.
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Residential and commercial crews planned around building access hours from St. Matthews across to New Albany.
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Focus industry
Crossing the Ohio River to reach a Jeffersonville driveway can cost a Louisville crew real time. Marketing has to account for that before the budget is set.
HeyLead is a marketing agency for owner-led firms in Louisville. We run Google Ads, SEO, Meta Ads and landing pages for brokers, property managers, trades and cleaning crews, and we report booked work in dollars by suburb.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Louisville is a river city, and the river shapes how an operator works. Jeffersonville and New Albany sit in Indiana, across a bridge from downtown, under different licensing and paperwork than Jefferson County, Kentucky.
The interstates (I-64, I-65, I-71) and the Watterson and Gene Snyder loops decide who can reach whom by mid-afternoon.
Housing changes fast: shotgun houses and Victorian brick around Old Louisville, Germantown and Schnitzelburg, mid-century ranches in Okolona and Jeffersontown, and larger east-end lots toward Prospect and Anchorage.
Listing shoppers land on Zillow, Realtor.com and Apex MLS sites first, so a firm that wants direct owner and homeowner leads needs pages that name its own neighborhoods.
Your customers
People here search by the job and the neighborhood, and often by which side of the river they live on. A landlord types property management with a suburb attached. A homeowner with a dead furnace types the trade plus St. Matthews or Jeffersonville.
An office manager compares commercial cleaning quotes. A good lead is a person your crew can reach this week. We do not chase statewide clicks or job-seeker searches.
Each report shows calls, forms and booked work by area, in dollars, so you can see whether the east end or the Indiana side is earning its budget.
Our approach
We start with a service-area review: which suburbs your crew covers, which bridge crossings break the day, and which offers deserve their own page.
Then we set Google Ads to follow drive time, write suburb and service pages for organic search, and use Meta Ads for reach and follow-up ads where the offer suits it.
Each offer gets its own landing page and its own tracking, so a landlord request is never counted as a furnace call. Reports arrive in dollars, by suburb. The free audit form is the way in.
Building stock
old Louisville brick, east-end lots, and southern Indiana stock
Portals buyers still use
Zillow, Apex MLS, Realtor.com
Proof on the page
Kentucky and Indiana broker licenses; Kentucky and Indiana trade and local contractor licenses
Common mistakes
A single circle pulls in Indiana clicks a Kentucky crew will not serve, and Kentucky clicks an Indiana crew cannot reach. Split the river, then split the suburbs, and leave out what your schedule cannot carry.
Zillow and Realtor.com will always capture shoppers ready to browse homes. Owners deciding who to hire search differently, and they respond to a page that names Crescent Hill or Prospect and says what you do there.
A burst pipe on a Sunday and a spring furnace replacement are different buyers. Put them on one form and your lead list turns into noise nobody trusts, which slows every follow-up call.
How it works
List the suburbs each crew or desk covers, on each side of the Ohio, and note where the bridges, I-264 and I-265 change the day.
Sales, leasing, cleaning contracts, emergency repairs and planned replacements each get a page, a form and a tracking label.
Google Ads catches urgent searches, local pages and your Google Business Profile (your Google Maps listing) catch nearby searches, and Meta Ads keep your name in front of people who are not ready yet.
You see calls, leads and booked jobs in dollars for each area, so budget moves toward the neighborhoods that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Louisville property management | A landlord or investor looking for a local manager |
| Louisville real estate agent | A seller comparing listing agents by neighborhood |
| Louisville commercial cleaning | An office or building manager asking for contract quotes |
| St. Matthews plumber | A homeowner who needs a licensed plumber nearby, often on a phone |
| Jeffersonville HVAC | An Indiana-side homeowner needing a repair or a replacement |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Same kind of programme, written for that market.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Louisville.
No. HeyLead works online, so you will not find a Louisville office to walk into. We talk by phone or video, and we build the plan from your suburbs and your schedule.
Usually not. St. Matthews, Okolona, Prospect and the Indiana river towns behave like separate markets with different drive times. We split them so budget follows the neighborhoods your crew can serve.
Zillow, Apex MLS and Realtor.com are where listing shoppers browse. We treat them as background rather than the plan, and we build the search, pages and ads that send sellers, landlords and property owners to you directly.
Yes, and many firms should. A launch around St. Matthews or Jeffersonville lets us test offers, tracking and follow-up speed before widening the map.
We review your service area, current ads and pages, then set up ad areas, landing pages and call and form tracking. The early weeks are about clean data and the right offers. SEO builds over months, and no ranking is promised.
Access to your Google Business Profile, ads account and website, if you have them. We also need your suburbs on each side of the river, your license details and how many jobs you can take. The free audit shows what to set up first.
Each has its own Louisville city page linked from here. They share suburb lists, landing pages and reporting, so the search result, the ad and the page all say the same thing.