Austin visitors arrive on a phone, usually in a hurry: a warm house in July, a rental turnover before a check-in, a deadline for an office clean.
Page speed on a mobile connection and a call button at the top of the screen matter more than a hero video.
A site that says Greater Austin gives a Round Rock visitor no reason to think you cover Round Rock, and it leaves a San Marcos visitor equally unsure.
Central condos, East Austin infill and newer north-suburb homes look different, so photos of real jobs beat stock images. Trades can show Texas credentials and brokers can show TREC details, but HeyLead builds pages and holds no license.
Prices and reports are in dollars.