Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Someone asks an assistant for a wine tasting they can host at home for ten friends, or a team event for thirty colleagues. The answer names a few providers and what each offers. We make your formats, group sizes, prices and booking steps clear and consistent so you are described accurately. No one controls these answers.
For wine experience hosts who want assistants and search summaries to describe their formats, group sizes and pricing accurately. Results vary by tool, and we offer no promised placement.
Context from how your customers search, compare and book.
People describe a situation, not a product. Who can run a wine tasting at my home for twelve? What is a different team event for a small company? Is there a gift for a wine lover that is an evening, not a bottle? The reply lists a few hosts, and one described in vague terms is skipped.
Assistants draw on public sources: your site, map listing, event planner directories, corporate gift guides, venue partner pages, local magazines, visitor sites and reviews. If your group sizes differ across them, or prices appear nowhere in text, the tool has nothing safe to say about you.
A wine host has plenty of facts worth stating: format, number of wines, food pairings, length of the evening, minimum and maximum guests, price per guest, travel area, dietary options, age rules, what the host brings and what the venue provides. Plainly written, each becomes a quotable answer.
No one can pay for a mention, and answers differ between tools and days. We work on what you can control: accurate facts, clear pages, trusted listings and honest reviews. Each month we ask real questions, report what comes back and list what we corrected, making no promise about placement.
A clear, repeatable process built around how wine experiences customers search and decide.
We pose realistic questions to several assistants, such as a home tasting for twelve or a corporate wine evening, and write down how you and similar hosts come across. The outcome is a list of gaps, errors and missing facts.
We write a master list of formats, guest numbers, prices per guest, travel area, dietary options, age rules and booking steps. Every profile and directory then uses the same wording, so tools meet one consistent version of your business.
We create pages for private tastings, corporate events, celebrations, fundraisers and gifts. Each begins with a direct answer and what is included, followed by sample evenings, photos with proper descriptions and a clear way to ask for a date.
We add structured data for the business, events and common questions. We also help you appear accurately in planner directories, corporate gift roundups, visitor sites and venue partner pages, and ask for corrections where details are outdated.
Every month the same questions go back to the assistants and we compare. The note sets out what tools say now, what is still wrong and what we changed, and because results vary we report movement honestly without promising any mention.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for wine experiences, explained plainly.
A price list saved as a picture or hidden behind a form is invisible to most tools. We publish a price per guest, minimum group sizes and what is included as text, with a note on when it was last reviewed. You choose what to publish.
We mark up the business, event types, group sizes and frequently asked questions in a form tools can read. Markup helps them understand the page, but it does not promise a mention, and it must match the visible text.
Planners, corporate gift guides and local tourism pages shape many answers. We identify the few that matter in your area, check your details there and request fixes, rather than chase every minor directory.
Wine Experiences AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
The first gains come from correct, consistent facts. After that, progress is slow, uneven and different for each tool.
First comes a round of buyer questions put to the main assistants, with every error noted. Missing prices, vague group sizes and mismatched details are put right before anything else, and you sign off the facts sheet and page plan.
The new pages and corrected listings go live, and the markup is checked. We write to planner directories and gift guides with corrections, then ask the same questions again to see what moved.
Each tool learns about changes at its own pace, so improvement is patchy. We keep asking, add pages for new formats and report plainly. A mention cannot be promised, and answers will differ by tool and week.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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