Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Marketing for US Retail and Local Service Businesses
For owners of neighborhood shops and local service businesses across the US, from florists and furniture stores to movers, laundromats and pet groomers. Customers search on their phones, scan the first few listings and call or book fast. We build search, Google Ads and websites that show hours, prices, service areas and proof clearly, then report the calls, bookings and store visits those efforts produced.
Explore industries
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Owners who already run this path
How shoppers pick a local business
Most local searches end at the map listing, not the website. People compare star ratings, recent reviews, photos, distance and whether you are open right now. Your Google Business Profile, hours and service categories need to be accurate before any ad money goes in. We tidy those basics first, then build a page for each service, so a search for a mover, a dry cleaner or a groomer lands on a page that answers the question.
Holidays, moving season and spring rushes
Demand follows the calendar. Florists live around Valentine's Day, Mother's Day and the winter holidays. Garden centers peak when planting season opens, which comes earlier in the South than in the North. Movers get busy from late spring through summer and around the end of each month. Tailors see prom and wedding rushes, and thrift stores see donation surges at spring cleaning. We plan budgets and ad schedules around your own busiest weeks.
What a real lead looks like
A good lead is a call or booking you can actually serve: inside your service area, for a job you offer, at a time you have open. Movers need origin, destination, home size and date. Groomers need breed, size and vaccination status. We use call tracking, form fields and negative keywords to filter out job seekers, price shoppers outside your area and requests for work you do not do.
Claims, credentials and state rules
Interstate movers register with the federal motor carrier regulator, and most states set their own rules for in-state moves. Display only credentials you hold, and describe only the services and insurance you actually carry. Sales tax is added at the register and differs by state, so we show prices the way your accountant prefers. Compliance decisions stay with you, and we flag anything worth checking with your regulator or attorney.
Before the audit: what to gather
A little preparation makes the first review far more useful. Pull together your current hours, including holiday hours, a list of every service or product line you want more of, the neighborhoods or ZIP codes you serve, and a folder of real photos of your storefront, trucks, work and team. Add the links to your Google Business Profile, website, ad accounts and booking tool. If you already track which customers called or walked in, bring that too, even if it is just a notebook.
Phones, lunch breaks and Saturday mornings
Local searches cluster around moments. Dry cleaning and laundromat searches rise on Sunday evenings and before the work week. Movers get quote requests late at night, after the kids are in bed, and florists get a rush of same-day orders in the hours before a holiday cut-off. Most of this happens on a phone, so call buttons, tap-to-text links and a page that loads quickly on a weak signal matter more than a pretty desktop layout.
Mistakes we see in local shop marketing
The same few problems turn up again and again. Duplicate or outdated listings send customers to a closed location. Stock photos replace real ones. One generic page tries to cover every service. Ads run across a whole metro area when you only want a few ZIP codes. Reviews go unanswered for months. And nobody counts calls, so no one can say which spend produced work. Fixing these basics usually comes before any bigger campaign.
Retail and Local Services
ExploreFlorists arrow_forward ExploreFurniture Shops arrow_forward ExploreGarden Centres arrow_forward ExploreMovers arrow_forward ExploreDry Cleaning arrow_forward ExploreLaundromats arrow_forward ExploreThrift Stores arrow_forward ExploreTailors and Alterations arrow_forward ExplorePet Groomers arrow_forward
Questions about this hub
Do you work with single-location shops as well as larger service firms? expand_more
Yes. A single florist or laundromat needs a sharp Google Business Profile, a clear site and a modest ad budget, while a multi-truck moving company needs service-area pages, call tracking and routing by city. We match the scope to your size.
Can you show my moving credentials on the site? expand_more
We can display the registration numbers, insurance details and memberships you give us, placed where customers look for them. We do not hold or verify credentials ourselves. Which ones apply to your moves, in state or across state lines, is a question for your regulator or attorney.
How do you deal with seasonal swings in demand? expand_more
We build the plan around your calendar, with more budget ahead of Mother's Day, planting season or the summer moving rush and less in the quiet weeks. Pages and ads are refreshed before each peak, not during it. Reports show how each season performed so you can plan the next one.
Who does what, you or us? expand_more
HeyLead runs the marketing: search, ads, web design and tracking. You make the business decisions, such as prices, service areas and promises to customers, and you remain responsible for compliance with state and local rules. We write from the facts you supply and flag anything worth checking.
How do we get started? expand_more
Ask for the free audit. We review your listing, website and current ads, and tell you what we see. To go further, we need view access to your Google Business Profile, ad accounts, analytics and website.
How do reviews and word of mouth fit with search? expand_more
They feed each other. A neighbor's recommendation often ends with a search for your name, and the reviews on your listing decide whether they call. We help you ask happy customers for reviews in a way that follows the platform rules, and we reply to the ones you want answered.
What should we expect in the first 90 days? expand_more
Expect the early weeks to go on cleanup and setup: listing fixes, tracking, and the first pages and ads. Later weeks bring early data on calls and bookings, and changes based on it. We do not promise a result or a date, because shop and service markets vary a great deal.
How do you split a small budget between search and ads? expand_more
We usually start by making sure your free listing and site are doing their job, then put paid money behind the services and areas where a lead is worth the most to you. As calls and bookings come in, we move spend toward what works. You see the split in every report and can change it.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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