Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Marketing for Singapore Shops and Local Service Businesses
For Singapore business owners running florists, furniture shops, movers, laundromats, tailors and pet groomers, often in HDB estates and malls. Customers search on mobile, compare Google reviews, then reach out on WhatsApp or by phone. We build search, Google Ads and websites that show prices in Singapore dollars with GST stated, your opening hours and the estates you serve, then report the calls, messages and bookings that followed.
Explore industries
Open for growth Photo by Kampus Production on Pexels
Owners who already run this path
WhatsApp first, website second
Many Singapore customers want a fast answer on WhatsApp rather than a form. A moving quote needs photos and a flat description, a tailor needs a fitting slot, and a florist needs a delivery date. We put WhatsApp, call and booking buttons where thumbs reach them, then track every tap, so the report counts the conversations that began from search and ads, not just visits to the page.
Festive peaks through the year
Chinese New Year fills florist and tailor diaries early and sends furniture and dry-cleaning demand up. Hari Raya and Deepavali bring their own outfit and gift rushes. Valentine's Day and Mother's Day matter for flowers, and the year-end sales matter for furniture. Movers see peaks around school holidays and when new BTO keys are collected. We plan ad budgets around these dates in Singapore.
HDB flats, condos and small spaces
Space shapes the buyer. A furniture shopper may be fitting out a new flat with a lift and delivery slot to book. A mover must know the floor, the lift and parking. A groomer's customer lives in a condo and wants a pickup. Laundromat users compare locations by walking distance. Your pages and ads speak to these details, so enquiries arrive with the details you need to quote, and fewer back-and-forth messages are wasted in Singapore.
Singapore dollars, GST and straight reporting
Prices are shown in Singapore dollars, and if you are GST registered we state whether quotes include it. Reporting follows the same logic, counting calls, messages and bookings by source rather than impressions or page views. We promise no ranking or volume and invent no figures. You see what the work produced, and you decide where to put the next dollar.
Malls, MRT stations and walking distance
In Singapore, many searches are really about distance: the laundromat near the MRT station, the tailor in the mall, the florist that delivers to a condo before six. Customers judge a business by the closest stop, the floor and unit number and the opening hours. We put those details at the top of your listing and pages, add simple directions, and track taps on the map so you can see who came because of them.
Writing for a mixed audience
Singapore customers read English, Chinese, Malay and Tamil, and many switch between them. For some trades a short line in a second language on the page builds trust, especially with older customers or when you serve a particular neighbourhood. We keep the English clear and short, add other languages only where you can support them in chat, and avoid machine-translated text that sounds stiff or wrong to a native reader, because that quickly costs you trust.
Carousell, Instagram and your own website
Many small Singapore sellers already use Instagram, Carousell or Shopee. That is fine, but those pages are not yours. We connect them to a site and Google listing you control, so a customer who finds you on one channel can reach you on another. Links and tracking show where each enquiry started, which helps you decide where your time and money are worth spending each month, and which channel to leave alone.
Retail and Local Services
ExploreFlorists arrow_forward ExploreFurniture Shops arrow_forward ExploreGarden Centres arrow_forward ExploreMovers arrow_forward ExploreDry Cleaning arrow_forward ExploreLaundromats arrow_forward ExploreThrift Stores arrow_forward ExploreTailors and Alterations arrow_forward ExplorePet Groomers arrow_forward
Questions about this hub
Can you work with a small neighbourhood shop in an HDB estate? expand_more
Yes. A neighbourhood laundromat or tailor often needs a tuned Google Business Profile, WhatsApp tracking and a simple site more than a big ad budget. The scope grows or shrinks to fit what you run in Singapore.
Do you track WhatsApp enquiries? expand_more
Yes, as far as the platforms allow. We track taps on WhatsApp and call buttons by source, so you can see which searches and ads started conversations. What happens inside the chat remains yours, so we ask you to note which leads became customers in Singapore.
Are your reports in Singapore dollars and do they show GST? expand_more
Reports use Singapore dollars. If your prices include GST, we say so on pages and ads, and your accountant decides how it appears in your own books. Our reports count customers and revenue you share, not guesses.
Who handles what, HeyLead or my team? expand_more
The marketing sits with HeyLead: search, ads, web design and tracking. The decisions on prices, delivery and promises to customers sit with you, as does compliance with the rules for your trade. We write from facts you supply and flag anything worth checking with your regulator in Singapore.
How do we get started, and what access do you need? expand_more
Ask for the free audit and we will review your listing, site and current ads. To go further we need view access to your Google Business Profile, ad accounts and analytics, plus a list of the estates and services you want to grow in Singapore.
Should I keep selling on Carousell or Shopee as well? expand_more
If those channels bring you customers, there is no need to stop. We would add your own website and listing so people can find you directly, and so you are not tied to one platform's rules. Reports will show how much each channel adds in Singapore.
Can you help with Chinese-language pages? expand_more
We can set up bilingual pages and listings where they make sense, working from text you supply or approve. We do not machine-translate customer-facing copy without a fluent reader checking it. You decide which languages you can support in chat and by phone in Singapore.
How do you handle customer data and PDPA? expand_more
We collect only the details needed for a quote or booking, and we show clear wording on forms. Responsibility for how your business uses customer data sits with you under the Personal Data Protection Act. If you are unsure about a form or message list, check with your adviser in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓