Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Listings.
Higher Occupancy.
An owner with a holiday home or investment unit is choosing who should run it as a short-term rental. We make sure that owner finds your firm.
We run the search, ads and pages that win property owners, then bring in guests to fill your booking calendars. You show owners real occupancy and return numbers, and you stop depending only on the big booking sites for owner leads.
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Trusted by short-term rental managers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our short-term rental marketing is built for managers that compete on occupancy, owner returns and guest experience, not just listing volume.
check_circle Holiday rental managers signing new investment properties
check_circle Airbnb and booking-platform managers growing their portfolio
check_circle Boutique stay operators in tourism and event-driven markets
check_circle Agencies adding a short-stay management arm
check_circle Managers losing owners to competitors promising higher yields
Who buys, and what they search
groups
Who you are marketing to
- personInvestors adding a holiday or short-stay property to their portfolio
- personOwners underperforming on occupancy or yield with a current manager
- personLandlords comparing professional management to self-managed Airbnb
- personBuyers in tourism, event and weekend-escape corridors
- personAgencies cross-selling short-stay management to sales clients
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What buyers search for
searchshort term rental managementsearchAirbnb property manager near mesearchholiday rental management feessearchbest Airbnb manager reviewssearchshort stay property management yield
bolt
Ready to book
- boltOwner forms mentioning address, platform or current manager
- boltSearches that combine a tourist area with rental management terms
- boltCalls asking about occupancy guarantees, fee models and reporting
- boltSeasonal spikes in investor research before peak booking periods
What drives their decision
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Demonstrated occupancy rates and net owner returns after fees
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Quality of guest screening, maintenance response and owner reporting
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Local regulation knowledge and platform listing performance
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Clarity on management fee structure and owner communication cadence
How we capture intent
search
Investor and location SEO
Yield guides, suburb pages and owner FAQs that rank when investors compare managers in tourism markets.
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Owner-only paid search
Campaigns separated from guest booking ads with landing pages focused on returns, fees and portfolio growth.
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Seasonal demand pushes
Shoulder-season and event-driven campaigns that support occupancy proof owners expect before they sign.
monitoring
Performance reporting
Attribution from owner inquiry to signed listing and calendar occupancy trends influenced by marketing.
my_locationWe target the tourist areas and towns where short-stay demand is proven, with separate campaigns for owners who hold properties in several regions.
Our Short-Term Rental Management Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Short-Term Rental Management marketing services
search
SEO for Short-Term Rental Management
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "short term rental management"
- checkClear answers to questions people ask when comparing options like "Airbnb property manager near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Short-Term Rental Management
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "short term rental management" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Short-Term Rental Management
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how short-term rental management customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Short-Term Rental Management
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "holiday rental management fees" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Short-Term Rental Management
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Short-Term Rental Management
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Short-Term Rental Management
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "short term rental management"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More owner inquiries from investors comparing managers
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Higher occupancy through targeted demand campaigns
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Clear visibility into cost per signed management agreement
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Owner retention when returns and communication stay strong
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Booking campaigns that fill peak weeks and the quieter weeks around them
This is short-term rental management marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about short-term rental management marketing? We have got honest answers.
How do you attract property owners to a short-term rental management firm, not only guests?
Owners and guests are different audiences with different goals. Owner marketing reaches second-home owners, investors and worn-out self-managers who are deciding who should run their place. Guest marketing is a separate campaign, so owner results never get mixed up with booking results.
Can marketing help fill quiet weeks between peak periods?
Yes, for the properties you already manage. We run guest campaigns aimed at midweek stays, off-peak trips and event weekends, and point them to your direct booking pages. This helps owners see steadier returns, though we do not promise occupancy levels.
Owners compare us with every manager on the booking sites. How do we stand out?
By showing what owners cannot see from a listing: how you handle cleaning turnover, guest messages, damage and maintenance. We build pages and ads around those details, plus owner reviews and a clear explanation of fees and statements.
We manage in several holiday areas. Does that change the approach?
Yes. Each area has its own guests, season and owner worries, so each gets its own pages and campaigns. A beach town owner asks different questions from a mountain cabin owner, and the marketing should reflect that.
How do you track which marketing signed a new owner?
Every call and form is tagged with its source and recorded in your customer record system, with the property type and area. When the owner signs, you can see the first ad or search that brought them in.
Do you handle guest bookings marketing as well as owner leads?
Yes, as a separate piece of work. Guest marketing promotes your direct booking site and fills calendars. It uses different audiences, budgets and reports, so that owner acquisition and booking income are never confused.
What do you not do for a short-term rental management firm?
We do not set nightly rates, screen guests, handle owner payouts or advise on local permit rules. Those stay with your team. We run the marketing and the tracking, and we do not guarantee occupancy, bookings or owner sign-ups.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Calendar
If you manage short-term rentals and want more owner sign-ups and fuller calendars, without relying on low-quality leads from booking sites, let us talk.