Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Unit Inquiries.
Renters and Directories Apart.
Built for Independent Operators.
Someone who needs a unit compares two or three nearby facilities before they call. We bring those inquiries in, and keep directory and national-brand searches in their own path.
Search, ads and a short path from a storage search to a unit inquiry. Directory and national-brand clicks stay on their own path.
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Trusted by independent self-storage facility owners to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners of an independent self-storage facility who want more unit inquiries from renters nearby, with household and business storage measured separately and no spend on directory, national-brand, job or container-sale searches.
check_circle Owners growing a single independent facility beyond drive-by traffic and the directory listings they already pay for
check_circle Operators with business storage, vehicle bays or climate-controlled units that need each one tracked on its own
check_circle Facilities with vacant units to fill in the next quarter
check_circle Owners opening a second site that nobody in the area searches for yet
check_circle Owners who want inquiries from renters ready to reserve a unit, not job seekers or people shopping for a shipping container
check_circle Two-site operators that need each facility visible on the map
Who rents, and what they search
groups
Who you are marketing to
- personHouseholds with a move or a renovation in the next month and no unit reserved yet
- personRenters comparing an independent facility with a national chain's online rate
- personTradespeople and online sellers who need stock or tool space with easy loading
- personOffice managers with documents or equipment to move out of leased space
- personExisting renters who need a different unit size or a second unit
- personFamilies clearing a home who need a unit for months and a straight answer on terms
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What buyers search for
searchstorage units near mesearchself storage near mesearchclimate controlled storage unitssearchbusiness storage unitssearchstorage unit pricessearchmonth to month storage unit
bolt
Ready to book
- boltA form or call that names a unit size, a move date, a business need or a vehicle
- boltReturn visits to the unit sizes page and the terms section
- boltSearches that pair a unit size with a town, a district or a zip code
- boltA unit reserved online outside office hours
What drives their decision
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Proof that the facility is real, nearby and run by people who answer, not a listings directory
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A clear statement of unit sizes, access hours, security measures and what the rate includes, readable before the call
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Reviews that mention the office, the access and how the move-in went
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A unit they can reserve online with a reply the same day
How we capture intent
search
Unit and business storage SEO
Separate pages for household storage, business storage, vehicle storage and climate-controlled units where you offer them, each written for the question the renter asked.
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Intent-split Google Ads
Household and business campaigns with their own budgets, and exclusions for directories, national brands, jobs, shipping containers, battery storage and cloud storage searches.
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Facility facts page
A page that states your access hours, security measures, insurance requirement and your association membership if you hold one, in the words of the body that grants it, and nothing more.
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Same-day inquiry replies
Alerts and follow-up so every unit inquiry gets an answer the same day, including the ones that arrive after hours, and every gate or access call reaches the office line.
my_locationRadius targeting around each facility, weighted toward the residential areas, business parks and routes renters already drive, with no spend on areas too far away for a unit to be convenient.
Our Self-Storage Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Self-Storage marketing services
search
SEO for Self-Storage
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "storage units near me"
- checkClear answers to questions people ask when comparing options like "self storage near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Self-Storage
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "storage units near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Self-Storage
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how self-storage customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Self-Storage
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "climate controlled storage units" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More unit inquiries from households and businesses nearby who are ready to reserve
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Household and business storage demand split into separate campaigns, pages and reports
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Unit inquiries separated by channel, so a directory click is not counted as a renter.
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Unit, access and terms pages reviewed against the facts your office confirms and the words of any association you belong to
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A facility facts page that states your access hours, security measures and insurance requirement plainly, so nobody mistakes the site for a listings directory
This is self-storage marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about self-storage marketing? We have got honest answers.
What does self-storage facility marketing include?
Self-storage facility marketing for an independent operator includes a facility facts page that states your access hours, security measures, insurance requirement and your association membership if you hold one, separate pages for household storage, business storage, vehicle storage and climate-controlled units where you offer them, a terms page that explains unit sizes, what the rental agreement covers and how a move-in works, Google Business Profile upkeep for each site, Google Ads split by household and business intent with exclusions for directories, national brands, jobs and container sales, Meta retargeting for renters still comparing facilities, and call and form tracking that reports cost per unit inquiry. HeyLead does the marketing. The operator keeps every pricing and access decision.
Is this for listings directories, national chains or households looking for a unit?
No. This service is only for independently owned self-storage facilities, the operators that rent units at a site they run. A listings directory, a national chain's marketing department and a household looking for a unit buy marketing differently and are not who these pages are written for. We never describe a facility as secure, insured, accredited or a member of anything unless it is, because those words belong to your own measures and to the body that grants them, not to marketing.
How is marketing an independent facility different from marketing a national chain?
The renter is often choosing between your site and a national brand with a bigger ad budget and a directory listing above you both. They compare on distance, unit size, access hours, security and the first month's terms, and they want to know whether the rate they see online is the rate they will pay. So the marketing leads with the facts a renter checks, the unit sizes you actually have, how access works and what a move-in involves, rather than a slogan. Campaigns separate renter intent from directory and brand intent, the business renter is an audience in their own right, and the facility explains what it offers that a national site does not without running anyone down.
What rules apply to self-storage facility marketing in the United States?
Most of the rules sit with your state. Lien and sale rules for unpaid rent are state law, so the site states what your state's statute says, in the statute's words, and we publish no national lien rule. Rents are yours: we publish your own unit sizes and rates only when your office confirms them, and never a market average. If you are a Self Storage Association member, the site says so in SSA's words. SSA's about page says it was formed in 1975 and is a not-for-profit, and its membership page says membership comprises nearly 6,000 corporations that own, operate and/or manage some 22,000 self storage facilities in the U.S. and internationally. Every claim about security, access hours, climate control and insurance is yours to confirm before it runs, and we never promise availability, a move-in date or a level of security beyond your own measures in any ad or on any page.
Can you keep renter intent and directory intent apart?
Yes, and it is the core of how we structure the account. Renter searches name a unit size, a town, a move or a business need. Directory and brand searches name a listings site or a national chain, and that click goes to a page that sells your inquiry on to several facilities. Each renter intent gets its own campaign, landing page, budget and report, the directory and brand searches are excluded from day one, and you can see which page brings household move-ins and which brings business accounts.
Will you use customer reviews and photos of units?
Only with permission you already hold. Photos show your own units, drive aisles and office, never a renter's belongings. We never present one renter's experience as what every renter gets, we do not write or buy reviews, and we do not promise availability, a move-in date or a level of security beyond your own measures in any ad or on any page.
How do you compete with the national chains and the directories?
By answering the questions a renter asks when a national site and a listings page both appear above you: how far away is the facility, which unit sizes are free this week, when can I get in, what does the rate include and who do I talk to. Your pages answer each plainly, with your own facts, and never name a competitor or a directory or run one down. The renter decides.
How do you bring in business renters as well as households?
With a page written for them: what a stock or document unit needs, how deliveries and after-hours access work, how invoicing runs and how several units are managed on one account. Plus search presence for the terms tradespeople, online sellers and office managers actually use. Your office gets a link to send after a first call, and reports show how many inquiries arrive through it.
How do you track a move-in back to marketing?
Calls, forms and reservations are tagged with the search, ad or page behind them. Where your management software records move-ins and unit sizes, we link those back so reports show cost per unit inquiry and, where you share it, cost per move-in. You see inquiries and move-ins, not clicks.
Do you promise rankings, inquiry numbers or an occupancy rate?
No. Nobody can promise a search position, and inquiry numbers depend on your location, your rates, your unit mix and how your office answers the phone. What we promise is clear pages, tightly controlled campaigns and honest reporting on the inquiries that result.
What do you need from us to start?
Your website address, the unit sizes and types you rent, your access hours and security measures, how a reservation and a move-in work, which unit types you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Bring In Unit Inquiries
If you own an independent self-storage facility and want inquiries from renters ready to reserve a unit, let's talk. We start with your website, your unit mix and your move-in process.