Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Commercial Real Estate
Commercial Real Estate SEM for Brokers
Commercial deals start with a short list of searches: a landlord asking who can lease a vacant building, a tenant typing office space for lease, an investor looking at industrial property for sale. We build Google Ads around those searches by asset class and submarket, and count mandates and tenant briefs, not clicks.
We manage the account, the landing pages, call and form tracking, and reporting. Your brokerage keeps its license details, listing data and advertising compliance. Ad spend is billed by Google to your own account.
Paid Search for Commercial Real Estate in the US
Context from how your customers search, compare and book.
Commercial searches are fewer than residential ones and worth far more each, so one wasted click hurts. A query for retail space for lease near a named corridor is a tenant with a requirement. A query for commercial property management or who can lease my building is a landlord choosing a broker. They need different ads, different pages and different follow-up.
Listing portals such as LoopNet and Crexi own the head terms for available space. A brokerage rarely wins those clicks profitably. The better spend goes on submarket and asset-class searches where a buyer wants a person, plus owner-side searches that the portals do not serve at all.
Deal cycles run for months, so the account has to keep the lead alive after the click. We route every form and call to the right broker, tag it by asset class and side of the deal, and report which searches led to a signed mandate, a tour or a tenant brief.
We keep out residential searches, job seekers and students looking for property courses, and we do not claim market stats or deal volumes that the brokerage has not published itself.
Who Commercial Real Estate Google Ads Suit
groups Customer segments
- person Leasing and tenant-representation teams that want qualified requirements in a defined submarket
- person Sales and investment brokers focused on industrial, retail, office or multifamily assets
- person Owner-side teams that want landlord and building-owner mandates, not portal traffic
- person Regional firms opening a second office that need a pipeline before relationships exist
psychology What drives their decision
- check_circle Campaigns split by asset class and submarket
- check_circle Separate landing pages for landlords, tenants and investors
- check_circle Call and form tracking tied to the broker who took the lead
- check_circle Spend billed by Google straight to your account
How we deliver SEM
A clear, repeatable process built around how commercial real estate customers search and decide.
1
Specialty and submarket review
We review any existing account, or plan a new one, around the asset classes you handle, the submarkets you know and the brokers who will answer. We agree what counts as a qualified lead before anything launches.
2
Campaigns by side of the deal
Landlord and owner searches, tenant requirement searches and investor searches run as separate campaigns with their own budgets, ads and landing pages.
3
Keywords and negatives
Exact and phrase match on rent-intent and requirement searches. Negatives remove residential, rentals by the room, courses, jobs and searches that only want portal listings.
4
Landing pages and follow-up
Pages speak to one audience each, show the brokerage's real transactions and credentials, and ask for a short requirement brief so the right broker can respond quickly.
5
Tracking and review
Calls, forms and briefs feed back into Google Ads. A monthly report shows which searches and submarkets produced tours, proposals and signed mandates, with spend.
query_stats
What Commercial Real Estate SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaign build and ongoing management
- check_circle Landing pages for landlords, tenants and investors
- check_circle Call and form tracking set up in Google Ads
- check_circle Weekly search term reviews in the early months
- check_circle Monthly report with spend in USD and leads by submarket
What you can expect
- verified Requirements from tenants actively searching for space
- verified Landlord and owner conversations that portals do not send
- verified Budget held on the asset classes and submarkets you want
- verified Fewer clicks from residential and job-seeker searches
- verified A clear count of qualified briefs, tours and mandates
- verified Ad copy your brokers have reviewed and approved
Deliverables you receive
inventory_2 Campaigns structured by asset class, submarket and side of the deal
inventory_2 Exact and phrase keyword lists with an ongoing negative keyword list
inventory_2 Ad copy and extensions for owner, tenant and investor audiences
inventory_2 Landing pages or page recommendations for each audience
inventory_2 Call tracking and form tracking tied to Google Ads
inventory_2 Monthly report with spend in USD and leads by search and submarket
Technical approach
The mechanics behind SEM for commercial real estate, explained plainly.
Match types and search terms
We read the search terms report weekly at the start and add negatives as residential and portal-only queries appear. Broad match waits until conversion data is strong.
Conversion tracking
Calls over a set length and completed requirement forms count as conversions. Duplicates are removed, and offline stages such as tour or proposal can be passed back when your CRM allows.
Geography and scheduling
Location targeting follows the submarkets you actually cover, not a whole metro. Ads run when a broker can answer, with forms covering the rest.
Landing page message match
Each ad group points to a page that repeats the search: the asset class, the submarket and the next step. Generic homepages are not used for paid clicks.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to Expect From Commercial Real Estate Google Ads
Volumes are small and deals are large, so early weeks are for learning which searches bring real requirements.
Days 1 to 14
Account structure, tracking, landing pages and ads are built and reviewed by your brokers. Calls and forms are tested before spend increases.
Days 15 to 60
Search terms drive negatives and copy changes. We compare asset classes and submarkets and move budget toward those producing qualified briefs.
Day 61 and beyond
With more data we refine bids, extend to new submarkets and review lead quality with your brokers. We do not promise a set number of deals.
Other Commercial Real Estate marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Can a brokerage win against LoopNet and Crexi on Google? expand_more
Not on the head terms for available space, and it usually should not try. We target submarket, asset-class and owner-side searches where a buyer wants a broker. Portal listings stay a separate channel.
How do you measure lead quality for commercial deals? expand_more
We agree a definition with your brokers first, such as a named requirement from a tenant or an owner with a building to lease or sell. Reports then count those, not raw form fills.
How quickly do Google Ads bring in commercial leads? expand_more
Calls and briefs can arrive within weeks once tracking and pages are approved, but deal cycles run for months. We report leads and tours early and do not promise closings.
Who pays for the ad spend? expand_more
Your brokerage pays Google directly from its own ad account. Our management fee is separate, so you can see what went to clicks.
Do you handle license and advertising rules? expand_more
Your brokerage stays responsible for license details, listing data and advertising rules in its state. We build the ads and pages, and your brokers approve them before they run.
Ready to get more from Commercial Real Estate SEM?
Get a free audit and we will show you where you are losing inquiries today.
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