Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Clients.
Better Briefs.
Faster Decisions.
A buyer who wants help winning a home starts by searching for someone to represent them. We make sure that search leads to your practice.
We run the search, ads and pages that bring you buyers with a real budget. We screen out casual browsers before they reach you and show why buyers choose you over a selling agent.
handshake verified star
Trusted by buyers agents to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our buyers agent marketing is built for practices that win on expertise, negotiation skill and client advocacy, not the lowest engagement fee.
check_circle Independent buyers agents building a local client base
check_circle Boutique agencies targeting upgraders and investors
check_circle Practices expanding into new suburbs or price brackets
check_circle Agents tired of referrals alone and ready for predictable demand
check_circle Teams that want better-quality briefs, not just more inquiries
Who buys, and what they search
groups
Who you are marketing to
- personOwner-occupiers upgrading in competitive suburbs
- personInvestors building or expanding a residential portfolio
- personRelocating buyers unfamiliar with the local market
- personTime-poor professionals who want brief management and negotiation
- personPurchasers burned by auction or off-market complexity
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What buyers search for
searchbuyers agent near mesearchbuyers advocate feessearchproperty buyers agent reviewssearchinvestment buyers agentsearchbuyers agent for auction
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Ready to book
- boltDiscovery forms with budget range, suburb list or investor intent
- boltRepeat visits to process, fees and case study pages
- boltBranded searches after referral or podcast exposure
- boltCalls asking about availability, exclusivity and engagement terms
What drives their decision
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Suburb expertise, negotiation track record and client testimonials
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Clarity on engagement fees, process and how briefs are qualified
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Confidence the agent will advocate rather than push stock
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Responsiveness and communication style during a long search cycle
How we capture intent
search
Buyer-type SEO
Suburb guides, investor content and auction advice that ranks when purchasers research advocacy options.
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Intent-qualified paid search
Campaigns split by owner-occupier and investor intent with negative keywords that cut casual property browsing traffic.
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Trust and process content
Case studies, negotiation proof and process explainers that shorten onboarding when prospects already understand your value.
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Long-cycle remarketing
Reminder ads to past visitors across months of property research, so your practice stays on the shortlist when the search gets serious.
my_locationSuburb cluster and price-band targeting around where you actively search and negotiate, not city-wide generic reach.
Our Buyers Agents Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Buyers Agents marketing services
search
SEO for Buyers Agents
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "buyers agent near me"
- checkClear answers to questions people ask when comparing options like "buyers advocate fees"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Buyers Agents
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "buyers agent near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Buyers Agents
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how buyers agents customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Buyers Agents
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "property buyers agent reviews" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Buyers Agents
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Buyers Agents
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Buyers Agents
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "buyers agent near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More buyer inquiries from people with a real budget
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Quicker sign-up, because prospects already understand how you work
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A clear record of which ads and searches led to each signed client
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Stronger positioning against selling agents and DIY buyers
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Content that compounds trust across long purchase timelines
This is buyers agents marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about buyers agents marketing? We have got honest answers.
Buyers can take many months to hire an agent. Does paid marketing still work?
Yes, because the long wait is the reason to stay visible. A buyer may read about buyers agents for a season before booking a call. Guides, area notes and follow-up ads keep your practice in mind until the day a buyer finally picks up the phone.
How do you attract investors as well as people buying a home to live in?
They want different things, so each group gets its own pages and ads. Investors ask about yield, growth areas and how you assess a deal. Owner-occupiers ask about schools, commutes, auctions and how you protect their budget.
We are a small buyers agent practice. Can we compete with larger firms?
Often, yes. Buyers value a named person, deep knowledge of a few areas and a clear process. We build your marketing around those strengths and the types of buyer you serve best, rather than trying to outspend a large rival.
How do you filter out casual browsers from real buyers?
The contact form asks for budget range, buying timeline, preferred areas and whether finance is arranged. Ads and pages state your engagement terms honestly, which puts off people looking for free advice. Your team then books calls with the best-fitting leads first.
Can marketing help us get referrals from mortgage brokers and accountants?
It can support them. A clear page for referrers, a short summary of how you work and a way for a broker to hand over a client make referrals easier. We cannot create referrals, but we can make you easier to recommend.
How do you report on what is working for a buyers agent?
You see calls and booked discovery sessions by source, then signed engagements once your team records them. We match each signed client back to the first search or ad. Reports show cost per signed client, not only clicks.
What do you not do for a buyers agent practice?
We do not advise buyers, assess properties, negotiate or give legal or finance guidance, and we do not set your fees. Those stay with you and your registered team. We run the marketing and tracking, and we do not guarantee client numbers.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Practice
If you are a buyer's agent and want more serious buyers as clients, without competing on price alone, let us talk.