Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
A carport buyer worried about hail, a patio buyer planning summer evenings and a shed buyer who needs a workshop are three different customers, yet most reports lump them into one lead count. Analytics follows each product line from first call through site visit, plans and install, so you see which sources bring signed jobs.
For builders and dealers of sheds, patio covers and carports who want to know which searches, listings and ads lead to measured sites, approved plans and signed installs.
Context from how your customers search, compare and book.
A carport, a patio cover and a custom shed come with different buyers, prices and approval paths. A report that counts only leads will tell you little. Splitting by product shows, for example, that carport searches arrive after storms while patio interest builds as the weather warms, and each deserves its own budget.
The sales path has an unusual middle. After the site visit comes a quote, then often engineered plans and a permit, and only then a deposit and an install date. Many jobs stall at the permit stage through no fault of yours. Analytics should show where each lead sits, so a waiting job is not mistaken for a lost one.
Add-ons are where margin often hides. Insulated roof panels, lighting, fans, screens, gutters and concrete slabs raise the value of each job. Recording which add-ons were sold, and which source the buyer came from, tells you whether a channel brings customers who spend more or only the cheapest kit comparison.
Some customers arrive in ways that stay invisible. A buyer may come from a dealer showroom, a brand's own website or a friend's finished patio. We tag the sources we can, show the rest as untracked and keep the two clearly apart so decisions rest on the whole picture.
A clear, repeatable process built around how sheds, patios and carports customers search and decide.
With your estimator we agree the product lines and the steps each follows: call, site visit, quote, plans and permit, deposit, install. Each gets one name. Reports then show shed, patio and carport results separately and show where jobs wait for paperwork.
Tracked numbers and tagged forms go on your site, ads, Business Profile and any dealer listings. Forms ask which product, the rough size, attached or freestanding, and whether the owner has a slab. Photo uploads of the yard are tracked as events too.
When a quote is signed, your estimator notes the add-ons chosen: insulated panels, lights, fans, screens, gutters or slab work. We link them to the original source, so you can see which channel brings buyers who add extras and which brings bare-minimum quotes.
Plans and approvals can take weeks. A lead in that stage is marked as waiting, with a date to check back. Reports treat it as active, not lost, and show how long approvals typically hold up each product type and area.
Each month you receive a short summary of calls, site visits, quotes, signed jobs and spend by product. We flag thin data, such as one large commercial job, and suggest where to shift budget. Decisions stay with you, and we help carry them out.
See which channels bring real inquiries and new customers
The mechanics behind Analytics for sheds, patios and carports, explained plainly.
Every page, ad and form carries a product tag, so a visitor looking at patio roofs is never counted as a shed lead. The tags travel with the phone call or form into your records. Clean tags are what make cost per signed job believable.
Many analytics tools treat a quiet lead as a loss. We add a waiting status for permits and plans, with an expected review date, so those jobs remain visible. When approval arrives, the lead moves on and the original source still gets credit.
Cookie notices and call recording are governed by local rules that differ by area. We add notices where needed, record calls only on request and keep customer details in your own systems. Reports show totals by product and source, never names or street addresses.
Sheds, Patios and Carports analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
A short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tracking set up and tested so each lead is tied to the search or ad behind it.
A simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
Call and form counts appear within days. Signed-job reporting depends on how long your plans and permits take.
We agree products and stages, add tracking and test forms with real photos. Your estimator starts marking leads. First reports show calls and site visits by product and source, with few signed jobs.
Quotes close and permits come through. You see which sources bring site visits that progress and which stall. We fix gaps such as forms without a product or leads missing a waiting date.
Cost per signed job becomes reliable by product, and add-on value shows by source. You can plan around warm-season peaks with your own numbers. Untraced showroom and dealer customers remain labelled as such.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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