Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Radon Mitigation
Analytics for Radon Mitigation
A radon job often starts with a test result, a worried owner and a sale date, and it can pass through an agent, an inspector or a search before reaching you. Analytics follows that path. It shows which source produced each call, which became a diagnostic visit and which became a signed system install.
For radon mitigation companies that want to know which searches, referral partners and pages produce signed installs, with call tracking and a plain monthly report.
What a radon mitigation sale looks like in the numbers
Context from how your customers search, compare and book.
Radon work has a short, urgent front end and a longer back end. A call arrives after a high test result, a visit follows, then a written quote, a signed install and a retest. A basic report that counts web visits sees none of this, so it cannot tell you what a signed system really cost to win.
Referrals matter a great deal. Home inspectors, real estate agents and buyers all send people your way, often with only a name or a phone number on a report. Some of those handoffs can be tracked and some cannot. Your numbers should say which is which, not blur them together.
Many callers are on a deadline. A sale date, a lender condition or a tenant move-in turns a routine job into one that must be booked fast. Tracking the sale-date flag tells you how many leads were urgent, how quickly you answered them and how many you lost to a slower reply.
Not every caller is a buyer. Some only want to know what a reading means, or have a short-term test and no confirmed result. Analytics should separate those curious contacts from owners with a confirmed high result, so cost per signed install is based on real prospects.
Who this tracking is for
groups Customer segments
- person Residential mitigation firms receiving most work from search and agents
- person Companies that depend on inspector and agent referral partners
- person Contractors selling both testing follow-up and system installs
- person Firms quoting schools, small offices and multi-unit buildings
psychology What drives their decision
- check_circle Calls and forms linked to search, partner or page
- check_circle Urgent sale-date leads counted on their own
- check_circle Cost per diagnostic visit and per signed install
- check_circle Referral partners ranked by signed work, not by calls
How we deliver Analytics
A clear, repeatable process built around how radon mitigation customers search and decide.
1
Map the job path
We write down the real path of a radon job in your business: first contact, test result noted, diagnostic visit, quote, signed install, post-install test. Each step becomes something we can count, so the report shows where people drop out.
2
Set up call and form tracking
Tracking numbers go on the site, ads and the map listing, and a separate number or short web address can be given to each referral partner. Forms record the test result band, foundation type and any sale date, so urgent leads are visible.
3
Tag partner and agent sources
We help you create a simple referral code or page for each inspector or agent group. When a client mentions the code or uses the page, the lead is tagged. Leads that arrive by plain word of mouth are logged as such, not guessed.
4
Record diagnostic and quote outcomes
Your office marks each lead as visit booked, quote sent, signed, lost or not a fit. Those marks are pulled into the report so cost per signed system install is calculated from real jobs and not from calls alone.
5
Report each month
You receive a short report with spend, calls, forms, diagnostic visits, signed installs and cost for each, split by source. We explain what changed, which partners are producing signed work and which calls we could not trace.
monitoring
What Radon Mitigation Analytics includes
See which channels bring real inquiries and new customers
- check_circle Call and form tracking
- check_circle Partner referral codes
- check_circle Urgent-lead reply report
- check_circle Visit and install tagging
- check_circle Monthly plain report
What you can expect
- verified You see which sources produce signed radon system installs, not just calls
- verified Urgent sale-date leads are counted and their reply speed is measured
- verified Referral partners are compared on signed radon work, not calls
- verified Cost per diagnostic visit and per install is shown by source
- verified Curious contacts are separated from confirmed high-result owners
- verified Untraceable calls are listed openly instead of being hidden
Deliverables you receive
inventory_2 Call tracking for the site, map listing, ads and each referral partner
inventory_2 Form events recording result band, foundation type and sale-date flag
inventory_2 Urgent-lead count showing first-reply time for every radon request
inventory_2 Visit, quote, signed and lost tagging that feeds true cost per install
inventory_2 Partner and agent leaderboard based on signed work
inventory_2 Monthly report listing traceable and untraceable sources separately
Technical approach
The mechanics behind Analytics for radon mitigation, explained plainly.
Sale-date tracking
A short question about timing on every form lets the report separate urgent leads from routine ones. We then measure how fast you replied to the urgent group, since a slow answer can cost a job before any quote is sent.
Partner referral codes
A card, a line in a report or a short page address can be given to each inspector or agent. That lets you see who sends signed work and who sends curiosity, and it helps you decide where to spend your time and thanks.
Careful handling of health-related text
Radon forms may mention a family's worries. We collect only what the job needs, keep notes out of ad platforms, limit who can open records and follow your local rules on personal data. Calm wording matters in form labels as well.
What Radon Mitigation analytics setup costs
Radon Mitigation analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Tracking is built first, then read once there are enough real jobs to compare. Partner patterns may take a full season of home sales to show clearly.
Days 1 to 14
We map the job path, install tracking, create partner codes and test every form on a phone. You receive a short note on what is counted, what cannot be traced and who in your office marks outcomes.
Weeks 3 to 8
Early data arrives. We check calls and forms against your records, fix any gaps and start tagging visits and signed installs, so the first cost per signed install can be shown with caution.
Months 3 to 6 and beyond
Seasonal and partner patterns become visible, such as busy house-buying months and colder weeks when more owners test. We move effort towards sources that produce signed work and say plainly when the data is too thin to judge.
Other Radon Mitigation marketing services
search SEO for Radon Mitigation arrow_forward query_stats SEM for Radon Mitigation arrow_forward ads_click Meta Ads for Radon Mitigation arrow_forward web Web Design for Radon Mitigation arrow_forward handshake CRM Integration for Radon Mitigation arrow_forward psychology AI Optimization for Radon Mitigation arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Can you track radon leads that come from home inspectors? expand_more
Partly. A referral code, a dedicated number or a short page address can be given to each inspector. If a client simply remembers your name from a report, the lead is logged as word of mouth. We show both so you can judge the partner fairly.
How do you count a radon mitigation lead as real? expand_more
We ask your office to mark each lead as a confirmed high result, a general question or not a fit. Cost per signed install is then worked out from the first group. That is more honest than dividing spend by every call.
Will you see radon test results or personal details? expand_more
Only what a form or your records contain, and only as needed for the report. We keep health-related wording out of ad accounts, limit access and follow your rules on personal data. You decide what your team records.
What about calls that ring out during an install? expand_more
They are counted, timed and, where you choose, answered by an automatic text with a link to the request form. The report shows how many of those people came back, which helps you decide whether radon mitigation needs better call cover.
Can the report show cost per signed radon system? expand_more
Yes, once your team marks outcomes. Without those marks we can show calls, forms and spend, but not what a signed system cost. A short weekly habit of tagging each lead is enough.
Will analytics bring me more installs? expand_more
No. Analytics measures; it does not create demand. We do not guarantee bookings, but you will see where mitigation leads come from and where spend is being wasted, which lets you act sooner.
What do I see each month about radon leads? expand_more
A short written report with calls, forms, visits, signed installs, spend and cost per signed job, split by source. We add a few plain lines on what we will change next, so you can approve or question it.
Ready to get more from Radon Mitigation Analytics?
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