Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Bookings.
Higher Intent.
Premium Positioning.
MedSpas grow when a premium image and fast follow-up work together. We help you book the right clients, not just more requests.
From memberships to high-ticket treatments, we use local search, paid ads, booking pages and follow-up tracking so your team spends its time on clients who are ready to book.
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Trusted by MedSpas and aesthetic medicine centers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For MedSpas and aesthetic medicine centers that want premium clients, clear treatment menus and marketing results they can measure.
check_circle MedSpas offering injectables, skin and body treatments under clinical protocols
check_circle Aesthetic medicine centers building membership or package revenue
check_circle Multi-location groups standardizing acquisition quality
check_circle Luxury wellness and aesthetics operators competing for affluent clients
check_circle Owners who want to know which ads, Instagram posts and referrals bring in real bookings
Who buys, and what they search
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Who you are marketing to
- personFirst-time aesthetics clients seeking a trusted entry point
- personExperienced clients comparing premium clinics
- personMembership and package shoppers focused on convenience
- personVisitors from out of town researching MedSpas before a trip
- personCorporate or event-driven short-notice beauty demand
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What buyers search for
searchMedSpa near mesearchaesthetic medicine clinicsearchHydrafacial clinicsearchMedSpa membershipsearchMedSpa treatments near me
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Ready to book
- boltOnline booking starts and form submits
- boltTreatment menu engagement
- boltChats and calls asking about availability and packages
- boltReturn visits before high-ticket consults
What drives their decision
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Perceived clinical and service quality
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Reviews, ambience and brand consistency
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Transparent pricing cues and consult process
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Booking ease and response speed
How we capture intent
search
Local and treatment SEO
Pages that capture high-intent MedSpa and aesthetics queries.
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Paid search and Meta
Offer-aware campaigns with compliance review.
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Booking pages
Landing pages and menus that reduce friction to book.
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Tracking and memberships
We follow each client from first click to first visit and package sale, so you see what paid off.
my_locationPrimary focus on the areas around your clinic, with selective broader reach for destination brands.
Our MedSpas & Aesthetic Medicine Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
MedSpas & Aesthetic Medicine marketing services
search
SEO for MedSpas & Aesthetic Medicine
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "MedSpa near me"
- checkClear answers to questions people ask when comparing options like "aesthetic medicine clinic"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for MedSpas & Aesthetic Medicine
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "MedSpa near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for MedSpas & Aesthetic Medicine
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how medspas & aesthetic medicine customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for MedSpas & Aesthetic Medicine
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "Hydrafacial clinic" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for MedSpas & Aesthetic Medicine
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for MedSpas & Aesthetic Medicine
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for MedSpas & Aesthetic Medicine
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "MedSpa near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consults and treatment appointments
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Day-spa shoppers and clinical treatment clients sent to different pages
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A clear cost for each booked visit, tracked by treatment
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Membership and package paths that bring clients back
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Faster follow-up by phone and chat on high-intent requests
This is medspas & aesthetic medicine marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about medspas & aesthetic medicine marketing? We have got honest answers.
How do you keep MedSpa marketing looking premium without over-claiming?
The ads and pages lead with the room, the team, the clinical standards and what a first visit feels like. Miracle claims and banned before-and-after patterns stay out. Premium comes from calm, specific detail, not from superlatives.
Can marketing support memberships as well as first visits?
Yes. Winning a new client and keeping her for a year are different jobs. We can build one path for first-time bookings and another that explains memberships or treatment packages to people who have already visited.
Is Instagram enough to fill a MedSpa diary?
Social is strong for awareness, but search, a good booking page and quick replies usually decide who actually books. We join the pieces up so a person who sees a reel can find you again when she is ready.
Do you handle MedSpas with several locations?
Yes. Each location gets its own page, map listing and call tracking, so people near a branch find that branch and you can see results site by site. Brand rules stay the same across all of them.
Many clients text or message before they book. Can marketing handle that?
It can help. We add text and message buttons, set up alerts and keep a shared log so each message has an owner. A client who gets an answer while she is still looking at your menu is far likelier to book.
What does a MedSpa need before a free audit?
Your website address, your three most important treatments and any ad accounts you already run. Notes on seasonal peaks and on which treatments fill slowly are a bonus. We review your site and ads and tell you plainly what we would fix first.
Can you help launch a new aesthetic treatment or machine?
Yes. We build a page, a keyword set and ads for the new treatment, and check the wording against advertising rules before money is spent. Spend starts small and grows as bookings come in.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book Better MedSpa Clients
If you run a MedSpa or aesthetic medicine center and want more qualified bookings, request a free audit for clinic owners and marketing managers.