Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More New Patients.
Better Fit.
Longer Care Plans.
Chiropractic practices grow when patients trust your approach before the first adjustment. We build that trust at the point of search.
We build marketing systems that attract patients with the right expectations, fill new-patient slots, and position your clinic as the chiropractor locals recommend, without leaning on misleading promise-led ads.
handshake verified star
Trusted by chiropractic clinics to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our chiropractic marketing is built for clinics that compete on clinical philosophy, patient education and honest communication, not sensational claim-based advertising.
check_circle Family and wellness-focused chiropractic practices
check_circle Clinics targeting back pain, neck pain and headache presentations
check_circle Practices growing beyond word of mouth in competitive neighborhoods
check_circle Multi-practitioner clinics balancing new patients across the team
check_circle Chiropractors ready to improve direct booking quality and retention
Who buys, and what they search
groups
Who you are marketing to
- personAdults with back, neck or headache pain seeking relief
- personDesk workers and tradespeople with recurring musculoskeletal strain
- personWellness-oriented patients interested in ongoing maintenance care
- personParents exploring family or pediatric chiropractic services
- personPatients comparing chiropractors after a doctor or physical therapist referral
travel_explore
What buyers search for
searchchiropractor near mesearchchiropractor for back painsearchneck pain chiropractorsearchfamily chiropractorsearchchiropractor open today
bolt
Ready to book
- boltBooking requests that mention symptom location or duration
- boltMobile near-me searches during work breaks or after hours
- boltRepeat site visits to new-patient or fees pages
- boltCalls asking about first visit process and availability
What drives their decision
check_circle
Reviews, referrals and visible clinical credentials
check_circle
Honest education on what care involves and realistic timelines
check_circle
Location, hours, parking and ease of booking
check_circle
Trust that advertising claims match the in-clinic experience
How we capture intent
search
Symptom and neighborhood SEO
Pages for back pain, neck pain, headaches and family care that rank for local intent without prohibited claim language.
ads_click
Compliant paid search
Intent-split campaigns with ad copy reviewed for health advertising rules and negatives that cut irrelevant research traffic.
location_on
Map listing and reviews
Your Google Business Profile (the listing that shows on the map) set up well. Plus a steady flow of new reviews, to win "chiropractor near me" and "open now" searches in your area.
school
Patient education content
Articles and landing sections that explain assessment, care options and what to expect, improving fit before the first visit.
my_locationRadius targeting around your clinic with neighborhood-specific pages when you compete in dense metro markets or operate multiple locations.
Our Chiropractic Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Chiropractic marketing services
search
SEO for Chiropractic
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "chiropractor near me"
- checkClear answers to questions people ask when comparing options like "chiropractor for back pain"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Chiropractic
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "chiropractor near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Chiropractic
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how chiropractic customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Chiropractic
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "neck pain chiropractor" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Chiropractic
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Chiropractic
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Chiropractic
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "chiropractor near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More new patient requests aligned to your care model
check
Compliance-reviewed messaging that avoids prohibited health claims
check
Clear channel reporting on booked new patient consultations
check
Education content that sets expectations before the first visit
check
Local search visibility for treatment and symptom-specific queries
This is chiropractic marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about chiropractic marketing? We have got honest answers.
Chiropractic advertising is closely watched. How do you stay within the rules?
We describe what the clinic does, who the practitioner is and what happens at the first visit. We do not claim to cure disease, promise relief timelines or use testimonials in ways local rules forbid. Your chiropractor reads and approves every claim, and we keep a record of what was approved.
Can you attract wellness and maintenance patients as well as people in pain?
Yes, with separate messages. Someone with a sore back this week wants an appointment now. Someone interested in ongoing care wants to understand your philosophy first. We give each group its own pages and ads, so the clinic is not forced into one tone.
Many people arrive with unrealistic expectations. How does marketing help?
Honest pages and ads set the scene before the visit: what the examination covers, what an adjustment feels like, how a care plan works and what the clinic cannot treat. Patients who understand this arrive better prepared and are more likely to continue with care.
How do we compete with clinics that run aggressive new-patient offers?
By being easier to trust, not cheaper. Clear first-visit information, a named practitioner, honest reviews and quick answers win people who are comparing. A modest introductory offer can be used, but a race to the lowest price brings the least loyal patients.
Can you support family and children's chiropractic carefully?
Yes, with care. Rules around claims for children are strict in many places, so wording stays factual and cautious, and your chiropractor approves it. We focus on what the clinic offers, what parents can expect and how to book, never on promised benefits.
How does seasonality affect a chiropractic practice?
Demand tends to rise with garden and sports seasons, long holiday travel, the return to desk work after breaks and the start of a new year. We plan content and budget a little ahead of each peak. Quiet periods suit workplace visits and community talks.
What do you need from the practice to begin?
Your website address, the types of patients you want more of, your care plan structure and any ad accounts in use. A free review of your chiropractic marketing comes first, and we show what we would fix before anything else. HeyLead is the marketing team, and your chiropractors keep all clinical decisions.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Practice
If you run a chiropractic clinic and want more qualified new patients without risky claim-based advertising, let us talk.