Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More New Patients in Australia.
Better Fit.
Longer Care Plans.
Built for Australian owner-led businesses competing in AU search. Chiropractic practices grow when patients trust your approach before the first adjustment. We build that trust at the point of search.
We build marketing systems that attract patients with the right expectations, fill new-patient slots, and position your clinic as the chiropractor locals recommend, without leaning on misleading promise-led ads in Australia.
handshake verified star
Trusted by chiropractic clinics to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our chiropractic marketing is built for clinics that compete on clinical philosophy, patient education and honest communication, not sensational claim-based advertising in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Chiropractic demand shows up on Google.com.au as "chiropractor near me" and "chiropractor for back pain". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Chiropractic buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Chiropractic operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "chiropractor near me" and "chiropractor for back pain" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personAdults with back, neck or headache pain seeking relief in Australia
- personDesk workers and tradespeople with recurring musculoskeletal strain in Australia
- personWellness-oriented patients interested in ongoing maintenance care in Australia
- personParents exploring family or pediatric chiropractic services in Australia
- personPatients comparing chiropractors after a doctor or physical therapist referral in Australia
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What buyers search for
searchchiropractor near mesearchchiropractor for back painsearchneck pain chiropractorsearchfamily chiropractorsearchchiropractor open today
bolt
Ready to book
- boltBooking requests that mention symptom location or duration in Australia
- boltMobile near-me searches during work breaks or after hours in Australia
- boltRepeat site visits to new-patient or fees pages in Australia
- boltCalls asking about first visit process and availability in Australia
What drives their decision
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Reviews, referrals and visible clinical credentials in Australia
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Honest education on what care involves and realistic timelines in Australia
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Location, hours, parking and ease of booking in Australia
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Trust that advertising claims match the in-clinic experience in Australia
How we capture intent
search
Symptom and neighborhood SEO in Australia
Pages for back pain, neck pain, headaches and family care that rank for local intent without prohibited claim language in Australia.
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Compliant paid search in Australia
Intent-split campaigns with ad copy reviewed for health advertising rules and negatives that cut irrelevant research traffic in Australia.
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Map listing and reviews in Australia
Your Google Business Profile (the listing that shows on the map) set up well. Plus a steady flow of new reviews, to win "chiropractor near me" and "open now" searches in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
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Patient education content in Australia
Articles and landing sections that explain assessment, care options and what to expect, improving fit before the first visit in Australia.
my_locationmarketing geo for chiropractic covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Chiropractic Marketing Approach
01
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Chiropractic demand on Google.com.au
Chiropractic shows up as "chiropractor near me" and "chiropractor for back pain" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose chiropractic jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every chiropractic enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Chiropractic marketing services
search
SEO for Chiropractic in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "chiropractor near me" in Australia
- checkClear answers to questions people ask when comparing options like "chiropractor for back pain" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Chiropractic in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "chiropractor near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Chiropractic in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how chiropractic customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Chiropractic in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "neck pain chiropractor" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Chiropractic in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Chiropractic in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Chiropractic in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "chiropractor near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified chiropractic enquiries from "chiropractor near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More new patient requests aligned to your care model in Australia
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Compliance-reviewed messaging that avoids prohibited health claims in Australia
This is chiropractic marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about chiropractic marketing? We have got honest answers in Australia.
Most chiropractic enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "chiropractor near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Chiropractic see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "chiropractor near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
Chiropractic advertising is closely watched. How do you stay within the rules in Australia?
We describe what the clinic does, who the practitioner is and what happens at the first visit. We do not claim to cure disease, promise relief timelines or use testimonials in ways local rules forbid. Your chiropractor reads and approves every claim, and we keep a record of what was approved in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
Can you attract wellness and maintenance patients as well as people in pain in Australia?
Yes, with separate messages. Someone with a sore back this week wants an appointment now. Someone interested in ongoing care wants to understand your philosophy first. We give each group its own pages and ads, so the clinic is not forced into one tone in Australia.
Many people arrive with unrealistic expectations. How does marketing help in Australia?
Honest pages and ads set the scene before the visit: what the examination covers, what an adjustment feels like, how a care plan works and what the clinic cannot treat. Patients who understand this arrive better prepared and are more likely to continue with care in Australia.
How do we compete with clinics that run aggressive new-patient offers in Australia?
By being easier to trust, not cheaper. Clear first-visit information, a named practitioner, honest reviews and quick answers win people who are comparing. A modest introductory offer can be used, but a race to the lowest price brings the least loyal patients in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Practice in Australia
If you run a chiropractic clinic and want more qualified new patients without risky claim-based advertising, let us talk in Australia.