Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Funeral Home Marketing for US Funeral Directors
For US funeral directors, from family-owned homes to small regional groups, who want families to find them, call them and trust them. Families search by city, by service and by questions they hardly know how to ask, often on a phone and often in a hard week. We build search, ads and pages in calm, plain language, and report inquiries and arranged services.
Explore industries
Open for growth Photo by Sóc Năng Động on Pexels
Owners who already run this path
Families in a hard week
The person searching has usually just lost someone, or is preparing for a loss. They need to find a home nearby, understand what is offered and feel that the people behind it are kind. The niche page below covers funeral homes, with pages written to be read on a phone in a difficult moment, without jargon and without pressure.
Plain language, reviewed by a person
Every page and advert is written in a quiet register and checked by a person before it goes live. We avoid urgency, fear and clever slogans, and we do not target grief. Ads appear in response to what people search for, such as a service in a named city, and never rely on pressure or on knowledge of a family's situation.
Ever Loved and what we have learned
Ever Loved is a HeyLead client, and we are glad to say so. Working with a company that serves families after a death has taught us a lot about tone, clarity and respect. We apply that to funeral homes, without ever suggesting that a home is affiliated with a client or that results transfer between businesses.
Inquiries to arranged services
Tracking follows an inquiry from the search, advert or page that produced it to an arranged service, where you can share it. We make no promises about rankings or call volume. What we can do is show plainly which parts of your marketing bring families to your door, and which do not.
What to gather before the first audit
Before we start, it helps to have your General Price List, a plain list of the services you provide, the cities and counties you serve, and the names and photos you are happy to publish. The FTC Funeral Rule sets out how funeral providers must give price information, and applying it stays with your firm. We will also ask where your listings, call tracking and website logins sit, so the audit starts from facts, and nothing is published without your approval.
Pre-need and at-need are two different searches
A family planning ahead is calm and compares options at a kitchen table, often on a laptop in the evening. A family facing a death today is on a phone and needs a number to call and a clear next step. We build separate pages and ads for each, so the planning page can explain choices gently while the at-need page leads with how to reach you now. Neither uses pressure, and planning wording never hints that a family should hurry or feel guilty.
Reviews, obituaries and local word of mouth
Many families choose a funeral home because a pastor, hospice nurse, neighbor or relative named it. Search then confirms that choice, so your Google Business Profile, reviews and obituary pages matter as much as any advert. We help you ask for reviews in a respectful way, reply to them with care, and keep obituary and tribute pages tidy and easy to find on a phone. We never write or buy reviews, and we never suggest that a family has to post one.
Questions about this hub
Is HeyLead a funeral home? expand_more
No. HeyLead is a performance marketing agency. We do not arrange funerals or advise families. We market funeral homes.
How do you write for grieving families? expand_more
In calm, plain language, with no urgency, fear or clever slogans. A person reviews every page and advert before it goes live, and you approve final wording.
Do you target people who are grieving? expand_more
No. Our ads respond to what people search for, such as a service in their city, and do not rely on knowing anything about a family's situation.
Is Ever Loved connected to funeral homes you market? expand_more
Ever Loved is a HeyLead client. We mention it as a client only, and never imply that a funeral home is affiliated with it.
How do you report? expand_more
In USD, by source, from inquiry to arranged service where shared. We do not promise rankings or a set number of calls.
What do you need from us to get started? expand_more
A free audit starts with view access to your website, Google Business Profile, Google Ads and analytics, plus a short call about the services you offer and the areas you cover. We do not need any family information at any point. You decide what is published.
Can you help with pre-need planning pages? expand_more
Yes, as pages and ads that explain options in plain language and make it easy to ask a question. Any wording about contracts, trusts or insurance is checked by you against the rules in your state. We do not write legal or financial advice.
Who owns the ad accounts and data? expand_more
You do. Ad accounts, analytics and your Google Business Profile stay in your name, and we work inside them with access you can remove at any time. If we part ways, you keep the history.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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