Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Industry expertise · built around buyers
Funeral Home Marketing for Australian Funeral Directors
For Australian funeral directors who want family enquiries handled with dignity. Families search by suburb, by service and by the practical questions that come with a death, often on a phone and often in a hard week. We build search, ads and pages in calm, plain language, and report enquiries and arranged funerals.
Explore industries
Open for growth Photo by Sóc Năng Động on Pexels
Owners who already run this path
Dignity first, then clarity
Australian families choosing a funeral director want to feel that the people behind the website are kind, capable and local. The niche page below covers funeral homes, with pages that explain services such as burial, cremation and memorial gatherings in plain words, with a clear phone number. We avoid jokes, gimmicks and any tone that would jar in a hard week.
AFDA, only where you belong
Many Australian funeral directors are members of the Australian Funeral Directors Association. We mention it only where your firm actually belongs and can show it, and we never imply membership, codes or accreditation you have not confirmed. We describe the services you offer, and leave compliance with any rules that apply to your firm with you.
Local homes, not a national sameness
Families want a funeral director in their own community, so we write local pages for the suburbs and towns you really serve, and use your own history and people. Ever Loved is a HeyLead client and is mentioned as such only. We do not imply that a funeral home is affiliated with it, or that Australian results follow from its work.
AUD, GST and honest reporting
Tracking follows an enquiry from the search, advert or page that produced it to an arranged funeral, where you can share it. Our own fee page states GST clearly. We make no promises about rankings or call volume, and a person reviews every page and advert before it is published in Australia.
After hours, weekends and the first phone call
A death does not wait for business hours, and many Australian families search on a phone late at night or early on a weekend. Pages and adverts need a click-to-call number that reaches a person or a kind, clear message, and your listing must show the hours you really keep. We agree with you how after-hours calls are handled, then track calls and call-backs so reporting shows how many were answered and where they began.
Languages families speak at home
Australia has many communities in which families want a funeral director who speaks their language and understands their customs. Where your team can serve families in another language, we can add pages in that language and say so clearly on your listing. Where you cannot, we imply nothing of the kind. We ask you to confirm wording for each community, and we keep descriptions of customs respectful and general rather than assuming what a family wants.
Questions to ask before you hire an agency
Ask any agency who writes your pages, who reviews them for tone, and what happens when a family contacts you at night. Ask who owns your accounts, how calls are tracked, and what they will not do, such as buying reviews or targeting people in grief. We are happy to answer all of these before you commit, and to put the answers in writing, with GST shown plainly on our own fees in Australia.
Questions about this hub
Is HeyLead a funeral director? expand_more
No. HeyLead is a performance marketing agency. We do not arrange funerals or advise families. We market funeral directors in Australia.
Do you mention AFDA? expand_more
Only where your firm is a member and can show it. We never imply a membership or accreditation that you have not confirmed in Australia.
How do you write for families after a death? expand_more
In calm, plain language, without jokes, urgency or fear. A person reviews every page and advert before it goes live, and you approve final wording in Australia.
Does Ever Loved have a connection to Australian funeral homes? expand_more
Ever Loved is a HeyLead client and is named only as that. We do not suggest any affiliation with funeral homes we market in Australia.
How is reporting done? expand_more
In AUD, by source, from enquiry to arranged funeral where shared. Our fee page states GST, and we do not promise rankings.
What do we need to provide to begin? expand_more
A free audit starts with view access to your website, Google Business Profile and any Google Ads or analytics accounts, plus a short call about your services and the suburbs or towns you cover. We never need information about any family. You approve everything before it goes live in Australia.
Can you help with pre-planning pages? expand_more
Yes. We write pages that explain options in plain language and invite a conversation without pressure. Wording about pre-paid arrangements is checked by you against the rules that apply to your firm, and we do not give financial advice in Australia.
Do you manage our Google Business Profile? expand_more
We can, with access you control. We keep your hours, services and photos accurate, and help you reply to reviews with care. You approve what is posted in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓