Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Financial Services
More Seller Mandates.
Buyers Tracked Apart.
Built for Owner-Led Brokerages.
Owners who are ready to sell compare two or three brokers before they call. We bring those seller mandates in, and we keep buyer traffic in its own campaign.
We build the seller-intent pages, ads and tracking.
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Trusted by owner-led business brokerages to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For principals of owner-led brokerages who want more seller mandates, with seller and buyer demand measured separately and no spend on job seekers, franchise shoppers or people searching for a course.
check_circle Principals of single-office brokerages that depend on referrals from CPAs and attorneys and want a direct channel
check_circle Brokerages selling Main Street businesses between USD 300,000 and USD 2 million that need a steady flow of listings
check_circle Lower middle market advisors handling USD 2 million to 20 million mandates that want fewer, better-qualified seller conversations
check_circle Firms adding a second broker who needs a pipeline of their own
check_circle Brokerages whose website shows listings but says nothing to an owner who has not yet decided to sell
check_circle Principals who want to know which search, page or ad produced each signed engagement
Who buys, and what they search
groups
Who you are marketing to
- personOwners aged 55 and over planning an exit within the next one to three years
- personOwners who received an unsolicited offer and want to know if it is fair
- personPartners who need to buy each other out or sell the whole business
- personOwners of businesses between USD 300,000 and USD 2 million who have never sold anything before
- personIndividual and search-fund buyers looking for a listing in a specific industry or region
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What buyers search for
searchsell my businesssearchhow much is my business worthsearchbusiness broker near mesearchhow to sell a small businesssearchbusiness valuation for salesearchbusinesses for sale near me
bolt
Ready to book
- boltA form or call that names an industry, a revenue band and a reason for selling
- boltReturn visits to the process page and the fee schedule
- boltSearches that pair sell my business with a city or a business type
- boltAn inquiry submitted outside business hours, which is when most owners do this research
What drives their decision
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A clear account of what happens from first call to closing, in plain words
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Confidence that the sale will stay confidential from staff, customers and competitors
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A fee schedule they can read before they pick up the phone
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A broker who has sold businesses like theirs and can say so without naming clients
How we capture intent
search
Seller-intent SEO
Separate pages for what is my business worth, how to sell a business, how a broker gets paid and what the process looks like, each written for the question the owner asked.
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Intent-split Google Ads
Seller and buyer campaigns with their own budgets, and exclusions for jobs, franchises, courses, broker software and real-estate searches.
verified
Process and credentials page
A page that states who the principal is, which associations they belong to, which licenses they hold and how a sale runs from first call to closing, in plain words.
chat
Same-day confidential replies
Alerts and follow-up so every seller inquiry gets a discreet answer the same day, including the ones that arrive late at night.
my_locationTargeting around the metro areas and states where the principal is licensed to broker a business, weighted toward the industries your closed deals came from, with no spend on states where you cannot act.
Our Business Brokers Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Business Brokers marketing services
search
SEO for Business Brokers
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "sell my business"
- checkClear answers to questions people ask when comparing options like "how much is my business worth"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Business Brokers
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "sell my business" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Business Brokers
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how business brokers customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Business Brokers
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "business broker near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More seller inquiries from owners who are already thinking about an exit
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Seller and buyer demand split into separate pages, campaigns and reports
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A clear cost per qualified seller inquiry by channel
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Pages that explain your process, your engagement terms and your fee schedule in plain words, with no promised sale price
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A confidential inquiry path that asks for a revenue band and an industry, never the business name
This is business brokers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about business brokers marketing? We have got honest answers.
What does business broker marketing include?
Business broker marketing for an owner-led brokerage includes seller-intent pages for searches like sell my business and how much is my business worth, a plain page on how your engagement and fee schedule work, Google Business Profile upkeep, Google Ads split between seller and buyer intent with job, franchise and course searches excluded, Meta retargeting for owners still weighing a sale, and call and form tracking that reports cost per qualified seller inquiry. HeyLead does the marketing. The principal keeps every valuation, listing and fee decision.
Who is HeyLead's customer, the broker or the seller?
The broker. HeyLead works for the principal of the brokerage. The person selling a business is the broker's customer, not HeyLead's. We never contact a seller on the broker's behalf, never see a seller's financials and never advise an owner on whether or when to sell. Our job is to put the brokerage in front of owners who are already looking for help and to make the first conversation easy to start.
Does HeyLead value or list businesses?
No. HeyLead does not value a business, does not list a business and does not hold a broker license. We are a marketing agency. Valuations, listing decisions, confidential information memorandums, buyer qualification and negotiation all belong to the brokerage. We build the pages and campaigns that bring seller inquiries to the brokerage and we track what happens to them.
Do US business brokers need a license, and does that affect the marketing?
It depends on the state and the deal. The Exchange Act section 15(b)(13) M&A broker exemption, effective 29 March 2023, covers targets under USD 25 million in EBITDA or USD 250 million in revenue, but it does not pre-empt state law. Business Brokerage Press's state list, updated 13 October 2025, shows 17 states that still require a real-estate license to broker a business. The principal confirms the license that applies where they operate, and every page states the credentials the principal holds, nothing more.
What should business broker SEO actually target?
Seller intent. Owners thinking about a sale search for phrases like sell my business, how much is my business worth and how long does it take to sell a business long before they search for a broker by name. Pages that answer those questions earn the inquiry. Ranking for your own firm name matters for people who were referred, but it does not bring in a new mandate on its own.
How do you keep seller inquiries confidential?
Inquiry forms ask for a first name, a phone number, an industry and a rough revenue band, not the business name. Ads never mention a specific listing. Retargeting audiences are built from page visits, not from any uploaded seller list. The confidentiality agreement step and the data room stay inside the brokerage's own process, and nothing a seller tells the brokerage ever reaches HeyLead.
How do broker fees relate to the cost of marketing?
An industry fee guide from Morgan and Westfield, undated but from about 2024, puts commission on smaller sales at 8 to 12 percent under USD 1 million, with 10 percent a common standard, and describes the Double Lehman scale of 10, 8, 6, 4 and 2 percent on sales between USD 1 million and 5 million. M&A advisor minimums in that guide often sit between USD 50,000 and 250,000. These are industry figures, not HeyLead prices, and the principal sets their own schedule. As an illustration only, a USD 350,000 closing at 10 percent is a USD 35,000 fee, so one extra closing can fund a retainer. We do not claim that HeyLead will produce that closing.
Can you promise a number of mandates or a sale price?
No. We do not promise a sale price, a multiple, a timeline or a number of signed engagements, and we never describe any outcome as certain. Owners decide to sell on their own schedule and the brokerage decides which engagements to accept. What we commit to is seller-intent pages that answer the questions owners ask, campaigns that exclude irrelevant clicks and reporting that shows which page or search produced each qualified inquiry.
Do you market to buyers as well as sellers?
Yes, but separately. Buyer searches such as businesses for sale near me are tracked apart from seller searches, with their own pages and budgets, so the principal can see the cost of each. Most owner-led brokerages tell us that mandates are the constraint, so seller intent gets priority unless you ask otherwise. Buyer pages describe listings in the general terms the brokerage approves, with no confidential detail.
How long before business broker marketing shows results?
Tracking, profile fixes and the engagement and fee page usually land within weeks, and the first seller-intent ads can run as soon as the inquiry path records correctly. Search visibility for valuation and sell my business questions builds over months. Owners often research for a year or more before they call, so early reporting shows inquiries and page engagement rather than closings, and we say that plainly from the start.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Win More Mandates
If you run an owner-led brokerage and want seller inquiries from owners who are ready to talk, let's talk. We start with your website, your engagement process and your fee schedule.