Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Financial Services
More Seller Engagements.
Buyers Tracked Apart.
Built for Australian Brokerages.
Australian owners who are ready to sell compare two or three brokers before they call. We bring those seller engagements in, and we keep buyer traffic in its own campaign.
We build the pages, ads and tracking.
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Trusted by owner-led business brokerages in Australia to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For principals of owner-led Australian brokerages who want more seller engagements, with seller and buyer demand measured separately and no spend on job seekers, franchise shoppers or people searching for a course.
check_circle Principals of single-office brokerages that depend on referrals from accountants and lawyers and want a direct channel
check_circle Brokerages selling owner-operated businesses between AUD 400,000 and AUD 3 million that need a steady flow of listings
check_circle Lower mid-market advisers handling AUD 3 million to 25 million engagements that want fewer, better-qualified seller conversations
check_circle Firms adding a second broker who needs a pipeline of their own
check_circle Brokerages whose website shows businesses for sale but says nothing to an owner who has not yet decided to sell
check_circle Principals who want to know which search, page or ad produced each signed engagement
Who buys, and what they search
groups
Who you are marketing to
- personOwners aged 55 and over planning an exit within the next one to three years in Australia
- personOwners who received an unsolicited approach and want to know if it is fair in Australia
- personPartners who need to buy each other out or sell the whole business in Australia
- personOwners of businesses between AUD 400,000 and AUD 3 million who have never sold anything before
- personIndividual, migrant-visa and trade buyers looking for a business in a specific industry or state in Australia
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What buyers search for
searchsell my businesssearchhow much is my business worthsearchbusiness broker near mesearchhow to sell a small business in Australiasearchbusiness appraisal for salesearchbusinesses for sale near me
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Ready to book
- boltA form or call that names an industry, a revenue band and a reason for selling in Australia
- boltReturn visits to the process page and the fee schedule in Australia
- boltSearches that pair sell my business with a city, a state or a business type in Australia
- boltAn enquiry submitted outside office hours, which is when most owners do this research in Australia
What drives their decision
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A clear account of what happens from first call to settlement, in plain words in Australia
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Confidence that the sale will stay confidential from staff, customers and competitors in Australia
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A fee schedule in Australian dollars they can read before they pick up the phone
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A broker who has sold businesses like theirs and can say so without naming clients in Australia
How we capture intent
search
Seller-intent SEO
Separate pages for what is my business worth, how to sell a business, how a broker gets paid and what the process looks like, each written for the question the owner asked in Australia.
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Intent-split Google Ads
Seller and buyer campaigns with their own budgets in Australian dollars, and exclusions for jobs, franchises, courses, broker software and real estate agent searches.
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Process and credentials page
A page that states who the principal is, which associations they belong to, which licence they hold in which state and how a sale runs from first call to settlement, in plain words in Australia.
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Same-day confidential replies
Alerts and follow-up so every seller enquiry gets a discreet answer the same day, including the ones that arrive late in the evening in Australia.
my_locationTargeting around the cities and states where the principal holds the licence that applies, weighted toward the industries your settled deals came from, with no spend on states where you cannot act in Australia.
Our Business Brokers Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Business Brokers marketing services
search
SEO for Business Brokers
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "sell my business" in Australia
- checkClear answers to questions people ask when comparing options like "how much is my business worth" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Business Brokers
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "sell my business" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Business Brokers
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how business brokers customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Business Brokers
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "business broker near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More seller enquiries from Australian owners who are already thinking about an exit
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Seller and buyer demand split into separate pages, campaigns and reports in Australia
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A clear cost per qualified seller enquiry by channel, reported in Australian dollars
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Pages that explain your process, your engagement terms and your fee schedule in plain words, with no promised sale price in Australia
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A confidential enquiry path that asks for a revenue band and an industry, never the business name in Australia
This is business brokers marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about business brokers marketing? We have got honest answers in Australia.
What does business broker marketing include in Australia?
Business broker marketing for an owner-led Australian brokerage includes seller-intent pages for searches like sell my business and how much is my business worth, a plain page on how your engagement and fee schedule work in Australian dollars, Google Business Profile upkeep, Google Ads split between seller and buyer intent with job, franchise and course searches excluded, Meta retargeting for owners still weighing a sale, and call and form tracking that reports cost per qualified seller enquiry. HeyLead does the marketing. The principal keeps every appraisal, listing and fee decision.
Who is HeyLead's customer, the broker or the seller?
The broker. HeyLead works for the principal of the brokerage. The person selling a business is the broker's customer, not HeyLead's. We never contact a seller on the broker's behalf, never see a seller's financials and never advise an owner on whether or when to sell. Our job is to put the brokerage in front of owners who are already looking for help and to make the first conversation easy to start in Australia.
Does HeyLead value or list businesses?
No. HeyLead does not value or appraise a business, does not list a business and does not hold a business agent licence or an Australian financial services licence. We are a marketing agency. Appraisals, listing decisions, information memorandums, buyer qualification and negotiation all belong to the brokerage. We build the pages and campaigns that bring seller enquiries to the brokerage and we track what happens to them.
How does licensing affect what the pages can say in Australia?
Licensing differs by state and by the structure of the deal. In New South Wales, for example, a business agent licence under the Property and Stock Agents Act 2002 applies, and holders of an Australian financial services licence were exempted from it in 2023. Share sales can require an AFSL under ASIC Regulatory Guide 36. NSW is an example, not a national rule. The principal confirms the licence that applies where they operate, and every page states only the credentials the principal actually holds.
What should business broker SEO target in Australia?
Seller intent. Owners thinking about a sale search for phrases like sell my business, how much is my business worth and how long does it take to sell a business long before they search for a broker by name. Pages that answer those questions earn the enquiry. Ranking for your own firm name matters for owners referred by an accountant, but it does not bring in a new engagement on its own in Australia.
How do you keep seller enquiries confidential?
Enquiry forms ask for a first name, a phone number, an industry and a rough revenue band, not the business name. Ads never mention a specific listing. Retargeting audiences are built from page visits, not from any uploaded seller list. The confidentiality agreement step and the data room stay inside the brokerage's own process, and nothing a seller tells the brokerage ever reaches HeyLead in Australia.
How do broker fees relate to the cost of marketing?
The brokerage sets its own fee schedule in Australian dollars, whether that is a success fee, a retainer, a marketing fee or a combination, and we do not quote a figure for it. What we can say is that a success fee on even a modest settlement is usually large enough that one extra engagement can carry a long stretch of marketing, which is why we report cost per qualified seller enquiry rather than cost per click. We do not claim that HeyLead will produce that settlement.
Can you promise a number of engagements or a sale price?
No. We do not promise a sale price, a multiple, a timeline or a number of signed engagements, and we never describe any outcome as certain. Owners decide to sell on their own schedule and the brokerage decides which engagements to accept. What we commit to is seller-intent pages that answer the questions owners ask, campaigns that exclude irrelevant clicks and reporting that shows which page or search produced each qualified enquiry in Australia.
Do you market to buyers as well as sellers?
Yes, but separately. Buyer searches such as businesses for sale near me are tracked apart from seller searches, with their own pages and budgets, so the principal can see the cost of each in Australian dollars. Most owner-led brokerages tell us that listings are the constraint, so seller intent gets priority unless you ask otherwise. Buyer pages describe listings in the general terms the brokerage approves, with no confidential detail.
How long before business broker marketing shows results?
Tracking, profile fixes and the engagement and fee page usually land within weeks, and the first seller-intent ads can run as soon as the enquiry path records correctly. Search visibility for valuation and sell my business questions builds over months. Owners often research for a year or more before they call, so early reporting shows enquiries and page engagement rather than settlements, and we say that plainly from the start in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Win More Engagements
If you run an owner-led brokerage in Australia and want seller enquiries from owners who are ready to talk, let's talk. We start with your website, your engagement process and your fee schedule.