Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
Smarter Homes.
Seamless Control.
More Integrations.
Smart home buyers want reliable automation that works day one, not gadget experiments. They research ecosystems, compatibility and installer support before committing.
We help you get smart home and automation consultation requests, explain how it all works together, and make you the installer who delivers whole-home control that lasts.
handshake verified star
Trusted by smart home installers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our smart home marketing is built for integrators that win on system design, network reliability and ongoing support, not a basket of disconnected devices.
check_circle Smart home installers serving luxury and mainstream residential markets
check_circle Security integrators expanding into lighting, climate and voice control
check_circle Electricians positioning as certified ecosystem installers
check_circle Teams targeting new builds and major renovation automation specs
check_circle Businesses competing against retail gadget sales without install support
Who buys, and what they search
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Who you are marketing to
- personHomeowners renovating or building new automated homes
- personTech-forward buyers upgrading lighting, climate and security together
- personLuxury home owners expecting invisible, reliable integration
- personLandlords and developers specifying smart access and monitoring
- personExisting automation users frustrated with fragmented apps
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What buyers search for
searchsmart home installersearchhome automation installationsearchControl4 installersearchsmart lighting installationsearchwhole home automation cost
bolt
Ready to book
- boltDownloads of project case studies and specification guides
- boltConsultation forms listing build stage and desired subsystems
- boltRepeat visits to ecosystem comparison and gallery pages
- boltBuilder or architect referral traffic to partner landing pages
What drives their decision
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Proof of whole-home projects, not single-device installs
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Clear ecosystem and compatibility guidance
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Network and infrastructure planning credibility
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Ongoing support and programming after handover
How we capture intent
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Showcase and ecosystem SEO
Case studies, ecosystem pages and subsystem guides for lighting, climate, security and voice control.
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Consultation-intent search
Campaigns for installer, integration and programming terms with negatives for DIY gadget reviews.
groups
Builder and architect paths
Partner pages and outreach content for specification-stage influence.
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Long-cycle nurture
Follow-up ads with project galleries, financing and planning checklists.
my_locationAffluent owner-occupied neighborhoods and new housing corridors, with separate luxury and mainstream creative where positioning differs.
Our Smart Home and Automation Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Smart Home and Automation marketing services
search
SEO for Smart Home and Automation
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "smart home installer"
- checkClear answers to questions people ask when comparing options like "home automation installation"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Smart Home and Automation
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "smart home installer" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Smart Home and Automation
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how smart home and automation customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Smart Home and Automation
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "Control4 installer" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Smart Home and Automation
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Smart Home and Automation
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Smart Home and Automation
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "smart home installer"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified smart home consultation and design bookings
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Education on ecosystems, compatibility and network requirements
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Separate campaigns for new build, renovation and retrofit upgrades
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Case studies that demonstrate reliable whole-home integration
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Clear reporting on project value and recurring support attach rate
This is smart home and automation marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about smart home and automation marketing? We have got honest answers.
How do people choose a smart home installer?
Most come through a builder, architect or friend, then check the company online. They look for whole-home projects, a clear process and proof that support continues after handover. We build marketing that shows all three.
What counts as a good smart home lead?
A homeowner or partner with a real project: a build stage, subsystems they want, a rough timeline and an area you serve. A request that names the builder and the wiring stage is worth far more than one asking about a single device.
Does smart home work have seasons?
Building and renovation cycles matter more than weather. Interest rises as new builds start, ahead of major renovations and around holidays when people plan upgrades. We time campaigns to project stages rather than the calendar.
Can you promote particular platforms or brands?
Only those you are trained and happy to install. We follow how buyers search, so brand-specific pages exist where demand is real, with broader pages for undecided buyers. Technical claims stay with your programmers.
How do you handle questions about reliability and privacy?
We write plain pages and ad replies about wired networks, local control, support and who sees camera and voice data. Your senior programmer reviews the wording, and we avoid promises such as never fails.
What should we have ready before we start?
Footage and photos of finished projects with owner permission, the subsystems you install, your platform training, your support terms and the partners who refer work. A list of the questions owners ask in consultations is useful.
Which service should we start with?
Many integrators begin with a project-led site and a small paid search account, then add SEO for planners and social ads for owners mid-build. We suggest an order based on your sales process and capacity.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Design More Smart Homes
If you install smart home and automation systems and want more qualified consultations without selling gadget chaos, let us talk.