Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Energy and Home Improvement
Smarter Homes in Australia.
Seamless Control.
More Integrations.
Built for Australian owner-led businesses competing in AU search. Smart home buyers want reliable automation that works day one, not gadget experiments. They research ecosystems, compatibility and installer support before committing.
We help you get smart home and automation consultation requests, explain how it all works together, and make you the installer who delivers whole-home control that lasts in Australia.
handshake verified star
Trusted by smart home installers to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our smart home marketing is built for integrators that win on system design, network reliability and ongoing support, not a basket of disconnected devices in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Smart Home and Automation demand shows up on Google.com.au as "smart home installer" and "home automation installation". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Smart Home and Automation buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Smart Home and Automation operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "smart home installer" and "home automation installation" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personHomeowners renovating or building new automated homes in Australia
- personTech-forward buyers upgrading lighting, climate and security together in Australia
- personLuxury home owners expecting invisible, reliable integration in Australia
- personLandlords and developers specifying smart access and monitoring in Australia
- personExisting automation users frustrated with fragmented apps in Australia
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What buyers search for
searchsmart home installersearchhome automation installationsearchControl4 installersearchsmart lighting installationsearchwhole home automation cost
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Ready to book
- boltDownloads of project case studies and specification guides in Australia
- boltConsultation forms listing build stage and desired subsystems in Australia
- boltRepeat visits to ecosystem comparison and gallery pages in Australia
- boltBuilder or architect referral traffic to partner landing pages in Australia
What drives their decision
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Proof of whole-home projects, not single-device installs in Australia
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Clear ecosystem and compatibility guidance in Australia
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Network and infrastructure planning credibility in Australia
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Ongoing support and programming after handover in Australia
How we capture intent
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Showcase and ecosystem SEO in Australia
Case studies, ecosystem pages and subsystem guides for lighting, climate, security and voice control in Australia.
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Consultation-intent search in Australia
Campaigns for installer, integration and programming terms with negatives for DIY gadget reviews in Australia.
groups
Builder and architect paths in Australia
Partner pages and outreach content for specification-stage influence in Australia.
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Long-cycle nurture in Australia
Follow-up ads with project galleries, financing and planning checklists in Australia.
my_locationmarketing geo for smart home and automation covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Smart Home and Automation Marketing Approach in Australia
01
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Smart Home and Automation demand on Google.com.au
Smart Home and Automation shows up as "smart home installer" and "home automation installation" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose smart home and automation jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every smart home and automation enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Smart Home and Automation marketing services
search
SEO for Smart Home and Automation in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "smart home installer" in Australia
- checkClear answers to questions people ask when comparing options like "home automation installation" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Smart Home and Automation in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "smart home installer" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Smart Home and Automation in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how smart home and automation customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Smart Home and Automation in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "Control4 installer" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Smart Home and Automation in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Smart Home and Automation in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Smart Home and Automation in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "smart home installer" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified smart home and automation enquiries from "smart home installer" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More qualified smart home consultation and design bookings in Australia
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Education on ecosystems, compatibility and network requirements in Australia
This is smart home and automation marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about smart home and automation marketing? We have got honest answers in Australia.
Most smart home and automation enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "smart home installer" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Smart Home and Automation see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "smart home installer" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do people choose a smart home installer in Australia?
Most come through a builder, architect or friend, then check the company online. They look for whole-home projects, a clear process and proof that support continues after handover. We build marketing that shows all three in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What counts as a good smart home lead in Australia?
A homeowner or partner with a real project: a build stage, subsystems they want, a rough timeline and an area you serve. A request that names the builder and the wiring stage is worth far more than one asking about a single device in Australia.
Does smart home work have seasons in Australia?
Building and renovation cycles matter more than weather. Interest rises as new builds start, ahead of major renovations and around holidays when people plan upgrades. We time campaigns to project stages rather than the calendar in Australia.
Can you promote particular platforms or brands in Australia?
Only those you are trained and happy to install. We follow how buyers search, so brand-specific pages exist where demand is real, with broader pages for undecided buyers. Technical claims stay with your programmers in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Design More Smart Homes in Australia
If you install smart home and automation systems and want more qualified consultations without selling gadget chaos, let us talk in Australia.