Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More Charger Installs.
Safer Setup.
Smarter Upsell.
Someone buying an EV wants a safe, code-compliant home charger installed before the car arrives. Electricians who look trustworthy and can book quickly win the job.
We help you get EV charger install bookings, explain electrical needs in plain words, and make you the installer EV owners book before delivery day.
handshake verified star
Trusted by EV charger installers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our EV charger marketing is built for installers that win on licensed electrical work, panel assessment and clean installs, not the lowest cable-run quote.
check_circle Electricians adding dedicated EV charger installation services
check_circle Solar installers bundling chargers with storage and PV
check_circle Teams targeting new EV deliveries and condo or apartment building approvals
check_circle Businesses marketing workplace and fleet charger fit-outs
check_circle Contractors competing against generic handyman offers
Who buys, and what they search
groups
Who you are marketing to
- personNew EV owners preparing home charging before delivery
- personExisting EV drivers upgrading to faster Level 2 units
- personCondo and apartment residents working through building approval
- personSmall businesses adding staff and fleet charging
- personSolar owners bundling chargers with self-consumption plans
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What buyers search for
searchEV charger installationsearchhome EV charger costsearchLevel 2 charger installersearchinstall EV charger before deliverysearchworkplace EV charging installation
bolt
Ready to book
- boltSearches referencing vehicle brand and delivery month
- boltCommercial forms listing bay count and power requirements
- boltSpikes aligned to new model releases and rebate news
- boltSame-week booking requests from delivery deadline anxiety
What drives their decision
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Licensed electrical credentials and compliance proof
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Clear panel assessment and upgrade transparency
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Experience with their charger brand and vehicle type
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Timeline confidence before vehicle delivery dates
How we capture intent
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Pre-delivery urgency ads
Campaigns timed to EV delivery searches with fast booking calls to action.
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Compliance and sizing SEO
Pages on Level 2 installs, panel upgrades, condo and apartment building approval and workplace installs.
groups
Solar customer cross-sell
Email and follow-up ads to PV clients adding chargers for self-consumption.
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Local electrical proof
Google Business Profile and reviews emphasising licensed install and tidy cable work.
my_locationOwner-occupier suburbs with high EV registration density, plus commercial and industrial zones for workplace charger campaigns.
Our EV Charger Installation Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
EV Charger Installation marketing services
search
SEO for EV Charger Installation
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "EV charger installation"
- checkClear answers to questions people ask when comparing options like "home EV charger cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for EV Charger Installation
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "EV charger installation" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for EV Charger Installation
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how ev charger installation customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for EV Charger Installation
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "Level 2 charger installer" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for EV Charger Installation
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for EV Charger Installation
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for EV Charger Installation
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "EV charger installation"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified home and workplace EV charger install bookings
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Education on panel capacity, charger levels and compliance
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Separate residential and commercial charger campaigns
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Urgency campaigns aligned to delivery timelines and rebate windows
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Clear reporting on install value and charger brand mix
This is ev charger installation marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about ev charger installation marketing? We have got honest answers.
How do drivers choose a charger installer?
Most start with a car order and a delivery date, then compare two or three electricians on safety, price clarity and how soon they can attend. Photos of tidy installs and a clear explanation of the steps often decide it. We build marketing that shows both.
What counts as a good charger lead?
A driver or business in your service area who has named the car or site, the parking position and the timing. A request with a delivery month and a photo of the board is worth far more than a bare phone number.
Does EV charger demand have seasons?
Not in the usual sense. Demand follows new car launches, delivery waves and incentive news, and apartment and workplace projects follow budget cycles. We plan around those events and keep a reserve for sudden bursts.
Can you advertise incentives for charger installation?
Where an incentive exists, we describe the steps and link to the official source, with wording you approve. We do not state amounts or promise eligibility, because rules and values change.
How do you handle our electrical credentials?
We show your registration and insurance accurately on ads and pages. Safety, compliance and sign-off decisions stay with your registered electricians, and we do not make claims you cannot prove.
What should we prepare before we start?
Photos of finished installs, the charger brands you fit, your service area, how you check a main board and who books the diary. A list of questions drivers ask on the phone is also valuable.
Which service should we begin with?
Many installers start with paid search to catch drivers close to delivery and a site that takes board photos. SEO and social ads follow for apartment, workplace and early-stage buyers. We recommend based on your diary.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Charger Installs
If you install EV chargers and want more qualified bookings without losing jobs to unlicensed cheap installs, let us talk.