Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Commercial Solar
Google Ads for Commercial Solar Contractors
Google Ads puts your specialized firm in front of businesses already searching for a commercial solar installer, a carport or a maintenance visit. We split the intents and count survey requests, not clicks.
We manage the account, pages, call and form tracking and reporting. The contractor reviews ad copy against its own credentials and owns compliance.
Paid search for commercial solar near each office
Context from how your customers search, compare and book.
Commercial solar paid search is a matter of buying the right conversations. Someone typing commercial solar installer and someone typing solar panels for my house are at different points and deserve different ads, pages and budgets. Campaigns separate those intents rather than buying every phrase that contains the word solar.
Wasted clicks come from predictable places. Solar installer jobs, apprenticeships, home solar prices, DIY kits, panels for sale, panel cleaning, utility-scale bids and solar farm land all share words with your keywords. We start with exact and phrase match around commercial installs, carports, maintenance and the contractor, add those negatives from day one and prune weekly from the search terms report.
A rooftop system on a warehouse or a carport over a staff parking lot is worth enough that one signed job can carry months of spend, as long as the account is counting surveys and not clicks. We do not quote a cost per click, because it says nothing about whether the manager asked for a survey. Reporting ties spend in USD to survey requests.
Claims stay inside the rules. The license your state requires is stated first and in the state's words. SEIA membership, if you hold it, is stated in SEIA's words, and SEIA's 1,200 member companies are a mixed membership, not a roll of commercial installers. We publish no federal credit rate, because the IRS instructions for Form 3468 say P.L. 119-21 terminates the section 48E credit for a wind or solar facility placed in service after 2027 where construction begins after July 4, 2026, and the rate depends on wage, apprenticeship and other conditions. The owner signs off before anything about credentials, output or incentives runs.
Who commercial solar Google Ads suit
groups Customer segments
- person Independent firms with crew capacity they want on roofs within months
- person Firms with a new office or a new service area that nobody searches for yet
- person Contractors that want maintenance visits as a route into expansions and new systems
- person Owners who ran ads before and were burned by homeowners and job seekers
psychology What drives their decision
- check_circle Commercial and maintenance campaigns with their own budgets and landing pages
- check_circle Negative keywords that keep out jobs, courses, home solar and utility-scale searches
- check_circle Call tracking that shows which keyword produced each survey request
- check_circle Transparent spend, billed by Google directly to your account in USD
How we deliver SEM
A clear, repeatable process built around how commercial solar customers search and decide.
1
Account and inquiry review
We review any existing account or plan a new one around the services you want more of, the areas each office serves and the hours the office answers. We also agree what counts as a survey request so reporting means something.
2
Campaign structure
Separate campaigns for rooftop systems, carports, ground mounts, maintenance and the firm by name, each with its own budget, ads and landing page. Location targeting follows the area around each office and the industrial parks and logistics corridors your crews already cover.
3
Keywords and negatives
We start with exact and phrase match on commercial-intent searches, then add negatives such as jobs, salary, apprentice, course, home solar, residential, DIY kit, panels for sale, panel cleaning, utility-scale and bid. The search terms report guides weekly pruning in the early months.
4
Landing pages and call and form tracking
Each campaign gets a page that names the service, states what a survey covers and the typical lead time, and shows the credentials. Dynamic call tracking shows which ad and keyword produced each call, and missed calls are flagged for follow-up.
5
Conversion counting and tuning
Conversions count calls above a minimum length, forms that name a site and a roof or parking lot type and, where your quoting software shares it, signed contracts. Bids and budgets follow those numbers, not clicks.
query_stats
What Commercial Solar SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaign build by intent
- check_circle Keyword and negative keyword lists
- check_circle Landing pages with terms stated
- check_circle Call and form tracking
- check_circle Monthly report with spend in USD and survey requests by campaign
What you can expect
- verified Businesses already searching for a commercial installer see your firm first near each office
- verified Homeowner, job and utility-scale searches are excluded, so spend goes to commercial surveys
- verified Rooftop, carport and maintenance campaigns each report their own survey requests
- verified Every ad is reviewed by the owner against the credentials before it runs
- verified Spend in USD is tied to survey requests, not clicks
- verified Missed calls and after-hours forms are flagged for next-morning follow-up
Deliverables you receive
inventory_2 Campaigns structured by rooftop, carport, ground-mount, maintenance and firm-name intent, each with its own budget
inventory_2 Exact and phrase match keyword lists with an ongoing negative keyword list
inventory_2 Ad copy written plainly for review by the owner against the words of each license, certification and membership
inventory_2 Dedicated landing pages for new systems and maintenance with terms stated
inventory_2 Call tracking numbers and form tracking connected to Google Ads
inventory_2 Ad scheduling around office hours, with after-hours forms routed to the next morning's callback list
Technical approach
The mechanics behind SEM for commercial solar, explained plainly.
Conversion tracking
Calls, forms and survey requests are recorded as conversions with the keyword and ad behind them, and signed contracts are imported where your quoting software shares them. Budgets follow survey requests, not clicks or impressions.
Negative keyword control
A shared negative list covers jobs, salary, apprentice, course, home solar, residential, DIY kit, panels for sale, panel cleaning, utility-scale and bid. The search terms report is reviewed weekly in the first months and monthly after that.
Landing page speed
Ad landing pages are built light, with compressed images and few scripts, so a manager on a phone sees the credentials, the survey button and the terms before the page has finished loading.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from commercial solar Google Ads
Paid search can bring survey requests within weeks because it reaches managers already searching. The early months are about pruning waste and finding the searches that convert.
Days 1 to 14
Account, campaigns, landing pages and tracking are built, ad copy is approved by the owner against the credentials and the first commercial campaigns go live with a conservative budget.
Days 15 to 60
We prune search terms weekly, shift budget toward the campaigns producing survey requests and refine pages where managers click but do not book. Maintenance and carport campaigns expand as data arrives.
Day 61 and beyond
Budgets settle around the searches that bring surveys, seasonal shifts are planned for and reporting ties spend in USD to survey requests and, where you record them, signed systems.
Other Commercial Solar marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a commercial solar contractor spend on Google Ads? expand_more
It depends on your area, how many offices you run and how many surveys your crews can take on. We set a starting budget after the free audit and grow it only when the campaigns produce survey requests at a cost that makes sense against your system values.
Will we get calls from homeowners? expand_more
Far fewer than an account without negatives. Home solar, residential, rebate and DIY searches are excluded from day one, and the search terms report is pruned weekly so new variations are caught early. Some will still slip through, and we exclude them as they appear.
Can you keep new-system and maintenance intent apart? expand_more
Yes. Each gets its own campaign, landing page and budget, so you can see which one brings survey requests and which one brings fault visits, and price each accordingly.
Do you promise a cost per survey request? expand_more
No. It depends on your market, your pricing and how your office answers the phone. We report the actual cost per survey request in USD each month rather than a forecast.
Who writes the ads? expand_more
We do, in plain words, and the owner reviews every ad against the words of each license, certification and membership before it runs. We never promise a bill saving, a payback period or a connection date in an ad.
Can we see what each keyword produced? expand_more
Yes. Call tracking and form tracking tie every survey request to the keyword and ad behind it, and the monthly report shows spend and survey requests by campaign.
Who owns the ad account? expand_more
You do. The account, campaigns and conversion data stay in your name and we work as users with the access we need. If we stop working together, you keep everything.
Ready to get more from Commercial Solar SEM?
Get a free audit and we will show you where you are losing inquiries today.
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