Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More Site Surveys.
Rooftops and Home Jobs Apart.
Built for Commercial Installers.
A facilities manager with a warehouse roof talks to two or three solar firms before they book a survey. We bring those commercial surveys in, and keep homeowner and utility-scale searches in their own path.
We build the search, ads and inquiry pages.
handshake verified star
Trusted by independent commercial solar contractors to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners of an independent commercial solar contractor who want more site surveys from businesses, with new-system and maintenance demand measured separately and no spend on jobs, home solar or utility-scale tender searches.
check_circle Owners growing a single independent firm beyond referrals from the businesses they already serve
check_circle Contractors that maintain existing commercial systems and want that work tracked on its own as a route into new installs
check_circle Firms with crew capacity to put on roofs and carports in the next year
check_circle Contractors moving up from home solar who need commercial inquiries to follow
check_circle Owners who want inquiries from facilities managers ready to book a survey, not job seekers or homeowners
check_circle Two-office firms that need each office visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personFacilities managers with an energy budget review in the next six months and a roof that has not been surveyed
- personBusiness owners comparing an independent firm with a national installer's quote
- personProperty managers and landlords with a parking lot or a flat roof across several buildings
- personOperations managers with an existing commercial system that needs maintenance or an expansion
- personManagers taking over a site who need the system history and a maintenance plan
- personConsultants and managing agents looking for a contractor that replies quickly and reports clearly
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What buyers search for
searchcommercial solar installersearchcommercial solar contractor near mesearchsolar carport installersearchsolar panels for warehouse roofsearchcommercial solar quotesearchsolar for business
bolt
Ready to book
- boltA form or call that names a site, a roof or parking lot type, a rough bill or a fault
- boltReturn visits to the terms page and the carport section
- boltSearches that pair a service with an industrial park, a business district or a zip code
- boltA survey requested online outside office hours
What drives their decision
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Proof that the firm holds the credentials and can design and build their system, not a lead reseller
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A clear statement of what a survey covers, how a quote is built and the typical lead time, readable before the call
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Reviews that mention lead times, the crews and how the switch-on went
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A survey they can request online with a reply the same day
How we capture intent
search
Rooftop and maintenance SEO
Separate pages for rooftop systems, carports, small on-site ground mounts and maintenance of existing commercial systems, each written for the question the manager asked.
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Intent-split Google Ads
New-system and maintenance campaigns with their own budgets, and exclusions for jobs, courses, home solar, DIY kits, panel cleaning and utility-scale tender searches.
verified
Credentials page
A page that states the license your state requires and your SEIA membership if you hold one, in the words of the body that grants each one, and nothing more.
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Same-day survey replies
Alerts and follow-up so every survey request gets an answer the same day, including the ones that arrive after hours, and every fault call reaches the service line.
my_locationRadius targeting around each office, weighted toward the industrial parks, logistics corridors and business districts your crews already cover, with no spend on areas you cannot survey within a week.
Our Commercial Solar Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Commercial Solar marketing services
search
SEO for Commercial Solar
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "commercial solar installer"
- checkClear answers to questions people ask when comparing options like "commercial solar contractor near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Commercial Solar
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "commercial solar installer" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Commercial Solar
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how commercial solar customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Commercial Solar
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "solar carport installer" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More survey requests from business owners, facilities managers and property managers who are ready to look at a roof
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New-system and maintenance demand split into separate campaigns, pages and reports
check
A clear cost per survey request by channel
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Service and terms pages reviewed against the words of each license, certification and membership you hold
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A credentials page that states the license your state requires and your SEIA membership if you hold one plainly, so nobody mistakes the firm for a lead reseller
This is commercial solar marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about commercial solar marketing? We have got honest answers.
What does commercial solar contractor marketing include?
Commercial solar contractor marketing for an independent firm includes a company page that states the license your state requires and your SEIA membership if you hold one, separate pages for rooftop systems, carports, small on-site ground mounts and maintenance of existing commercial systems, a terms page that explains what a survey covers and how a quote is built, a page for facilities managers and property managers, Google Business Profile upkeep for each office, Google Ads split by new-system and maintenance intent with exclusions for jobs, courses, home solar and utility-scale tenders, Meta retargeting for managers still comparing firms, and call and form tracking that reports cost per survey request. HeyLead does the marketing. The contractor keeps every technical and pricing decision.
Is this for home solar installers, utility-scale developers or lead resellers?
No. This service is only for independently owned commercial solar contractors, the firms that sell rooftop, carport and small on-site systems to businesses. A home solar installer, a utility-scale developer and a directory that sells leads buy marketing differently and are not who these pages are written for. We never describe a firm as licensed, certified, registered or a member of anything unless it is, because those words belong to the body that grants them, not to marketing.
How is marketing a commercial solar contractor different from marketing a home solar installer?
The buyer is a facilities manager, a business owner or a property manager, not a homeowner at the kitchen table. They have a roof survey, a structural question and a budget round between them and a signature, they compare two or three firms on system size, lead time and who holds the license, and they ask about interconnection and warranty terms before they ask about anything else. So the marketing leads with credentials, what a survey covers, how a quote is built and how long a job takes, rather than a same-day consultation and a rebate headline. Campaigns separate commercial intent from homeowner intent, the facilities manager is an audience in their own right, and the firm has to explain what it adds over a national installer without running one down.
What rules apply to commercial solar contractor marketing in the United States?
Most of the rules sit with your state. The contractor or electrical license it requires is the first thing a facilities manager checks and the first thing the site states. If you are a SEIA member, the site says so in SEIA's words, and we note that SEIA describes a mixed membership of 1,200 member companies rather than a roll of commercial installers. On incentives, we publish no credit rate. The IRS instructions for Form 3468 say P.L. 119-21 terminates the section 48E credit for a wind or solar facility placed in service after 2027 where construction begins after July 4, 2026, and that the rate depends on wage, apprenticeship and other conditions, so every incentive line on your site sends the buyer to their own tax adviser. Every claim about output, payback and interconnection timing is yours to confirm before it runs, and we never promise a bill saving or an approval date in any ad or on any page.
Can you keep commercial intent and homeowner intent apart?
Yes, and it is the core of how we structure the account. Commercial searches name a warehouse, a factory, a parking lot or a business. Homeowner searches name a house, a roof size in panels or a rebate. Each gets its own campaign, landing page, budget and report, so you can see which one brings surveys and which one brings maintenance visits, and the homeowner searches are excluded unless you want them.
Will you use client logos and testimonials?
Only with written permission you already hold. We never present one site's output as what every site gets, we do not write or buy reviews, and we do not promise a bill saving, a payback period or a connection date in any ad or on any page.
How do you compete with the big national installers?
By answering the questions a facilities manager asks when a national quote lands: can an independent firm design and build this system, who does the engineering, who does the maintenance afterwards and how long will the roof be busy. Your pages answer each plainly, with your own figures, and never name a competitor or run one down. The manager decides.
How do you bring in facilities managers as well as business owners?
With a page written for them: what a survey needs, what the structural and electrical checks cover, how the system is monitored and reported after handover and how maintenance is scheduled. Plus search presence for the terms managers and their assistants actually use. Your team gets a link to send after a first call, and reports show how many inquiries arrive through it.
How do you track a signed system back to marketing?
Calls, forms and survey requests are tagged with the search, ad or page behind them. Where your quoting software records signed contracts and system sizes, we link those back so reports show cost per survey request in USD and, where you share it, cost per signed system. You see surveys and systems, not clicks.
Do you promise rankings, survey numbers or a signed contract?
No. Nobody can promise a search position, and survey numbers depend on your market, your pricing, your lead times and how your office answers the phone. What we promise is clear pages, tightly controlled campaigns and honest reporting on the inquiries that result.
What do you need from us to start?
Your website address, the system sizes you build and what a survey covers, your typical lead time from survey to switch-on, the roof and carport types you take on, which services you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Bring In Site Surveys
If you own an independent commercial solar contractor and want inquiries from businesses ready to book a survey, let's talk. We start with your website, your system sizes and your survey process.