Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Domestic and House Cleaning
Google Ads for House Cleaning
Someone typing house cleaner near me or move out clean is usually ready to book this week. Google Ads puts your firm at the top of that search, and you pay only when someone clicks. We build the campaigns, keep out the job hunters and DIY searchers, and track which clicks become booked cleans.
For cleaning firms with room in the diary that want booking requests from people searching now, with budget guided by recurring value and calls answered quickly.
How paid search works for house cleaners
Context from how your customers search, compare and book.
Paid search for cleaning is a race to the phone. A household that needs a clean before guests arrive may message three firms, and the first sensible reply tends to win. Your ads matter, but so do your speed and your tone when the call comes in.
Keywords split by what is being bought. A weekly maid service search, a one-off deep clean and a move-out clean are three different jobs with different values. Landlords and holiday-let hosts search with their own words about turnover and linen. Mixing them in one campaign hides which jobs make money.
A lot of clicks come from people who will never book. Cleaner jobs, cleaning courses, supplies, cheap DIY recipes and franchise requests all share words with real customers. Without a careful blocked-terms list these clicks eat a small budget fast, so we build and prune that list every week.
Value per customer is uneven. A household that books every week stays for a long time, while a single oven add-on does not. Budgets should lean toward searches that bring recurring work, and reporting should show cost per booked household rather than cost per click.
Who these ads suit
groups Customer segments
- person Cleaning firms with open weekday slots to fill
- person Owners starting a new route in a nearby town
- person Operators who want more move-out and deep clean jobs
- person Firms serving landlords and holiday-let hosts with quick turnovers
psychology What drives their decision
- check_circle Campaigns split by the kind of clean being bought
- check_circle A blocked-terms list that keeps out job seekers and DIY clicks
- check_circle Call handling that gets a reply within minutes
- check_circle Reports on cost per booked household
How we deliver SEM
A clear, repeatable process built around how domestic and house cleaning customers search and decide.
1
Account and tracking setup
We set up the ads account, link call tracking and tag the quote form so every booking request is counted. We agree what counts as a booked clean, so reports show jobs won and not just clicks.
2
Campaigns by clean type
We build separate campaigns for regular maid service, deep cleans, move-out cleans and turnover work. Each has its own keywords, wording and landing page, so spend and results stay readable for each kind of job.
3
Ads, extensions and area
Ads state what is included, how booking works and your service area. Extensions add call buttons, a quote link and cleaning checklists. Location settings cover only areas you serve, with a tighter reach around your base for same-week jobs.
4
Blocked terms and weekly pruning
We add negative keywords (words you never want to appear for) such as jobs, courses, products and free tips, then read the search terms report each week to remove waste and add useful new phrases.
5
Budget, call handling and review
We set a daily budget from your open capacity, then review monthly with you. We help write a short phone script and a reply template, because a fast, friendly answer often decides which firm gets the booking.
query_stats
What Domestic and House Cleaning SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaign build by clean type
- check_circle Blocked-terms upkeep
- check_circle Call tracking and form tagging
- check_circle Phone script and reply template
- check_circle Monthly cost-per-booking report
What you can expect
- verified More booking requests from people ready to hire a cleaner now
- verified Less spend wasted on job seekers, DIY and supply searches
- verified Clear separation of weekly households from one-off cleans
- verified Budget that follows open capacity in your diary
- verified Faster, friendlier replies that win the booking
- verified Reports that show jobs won and what each one cost
Deliverables you receive
inventory_2 Campaigns for maid service, deep clean, move-out and turnover searches
inventory_2 Ads that state scope, booking method and your service area
inventory_2 A blocked-terms list updated from real search data each week
inventory_2 Call tracking and quote-form tagging connected to booked cleans
inventory_2 A short phone script and reply template for new requests
inventory_2 Monthly report on cost per booked household and per one-off job
Technical approach
The mechanics behind SEM for domestic and house cleaning, explained plainly.
Match types and search terms
Broad keywords can pull in people looking for jobs or products. We combine exact and phrase match for cleaner-hire searches and review the search terms report often, moving good phrases into their own groups and blocking the rest.
Ad schedule and capacity
We can show ads harder when your office is open and your diary has space, and soften them when you are full. Pausing campaigns for areas your crews cannot reach keeps you from paying for leads you must refuse.
Conversion tracking by job type
Calls over a set length, booking forms and quote requests are each recorded as conversions. We label them by clean type, which lets you see whether your spend is bringing weekly or one-off work.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Ads can start bringing calls quickly, but the first weeks are for learning which searches produce booked cleans.
Days 1 to 14
We set up tracking and launch the first campaigns, usually the clean types you most want. Early calls show which phrases bring serious households and which bring price checks.
Weeks 3 to 8
We prune the blocked-terms list, adjust bids by area and time of day, and try new ad wording. Budget moves toward the searches that lead to booked cleans, and your call handling improves with real examples.
Months 3 to 6 and beyond
Results settle as data builds. We add campaigns for new areas or services, test new landing pages and track how long recurring customers stay. We do not guarantee lead numbers, and costs depend on local competition.
Other Domestic and House Cleaning marketing services
search SEO for Domestic and House Cleaning arrow_forward ads_click Meta Ads for Domestic and House Cleaning arrow_forward web Web Design for Domestic and House Cleaning arrow_forward monitoring Analytics for Domestic and House Cleaning arrow_forward handshake CRM Integration for Domestic and House Cleaning arrow_forward psychology AI Optimization for Domestic and House Cleaning arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a house cleaning firm spend on ads? expand_more
It depends on how many new households you can take on and on local competition. We start with a modest daily amount tied to open capacity, then raise it only when booked cleans justify it. The decision is always yours.
Which house cleaning searches are worth paying for? expand_more
Searches that name a clear job, such as maid service near me, deep clean before guests or move-out clean, tend to be worth it. Searches about jobs, courses or cleaning products are not, so we block them.
Do you track phone calls as well as forms for house cleaning ads? expand_more
Yes. Many people ring a cleaner straight from the ad, so call tracking is as important as the quote form. We record call length and source, and we ask you to mark which calls became booked cleans.
What if our house cleaning ads bring leads outside our service area? expand_more
We limit locations to the areas you serve and block places you cannot reach. If a few still slip through, the search terms report shows why and we tighten the targeting.
How fast must we reply to a house cleaning request? expand_more
As fast as you reasonably can, ideally within minutes during working hours. Households often contact several cleaners at once. We set up instant alerts and a reply template so you are not the last to answer.
Can ads help us fill a new weekly house cleaning route? expand_more
Yes. We can run a campaign aimed at one town for recurring cleans only, with ads about regular visits and the same cleaner each time. We then watch how many leads become weekly bookings.
Do you manage the account or just set it up? expand_more
We manage it every week. That means checking search terms, adjusting bids, testing ads and talking with you about what the calls were like. You keep ownership of the ads account at all times.
Ready to get more from Domestic and House Cleaning SEM?
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