Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
More households now ask an assistant who can clean their home, and what a fair booking looks like, before they open a map. Those answers draw on service pages, reviews and local sources. We help your cleaning firm be described accurately, though nobody controls what an assistant says.
For domestic cleaning owners who want chat assistants and search summaries to describe their services, areas and booking steps correctly, without hype or false promises.
Context from how your customers search, compare and book.
People type full questions now. How much should a weekly house clean cost, is it safe to give a cleaner my key, what is included in a deep clean, who does end of tenancy cleaning near me. An assistant answers by pulling from pages it finds clear, consistent and trusted.
Short, direct answers on your own site give an assistant something accurate to quote. A page that lists what a standard clean covers, what costs extra, how keys and pets are handled and what happens if something breaks is far more useful than a page full of slogans.
Assistants also look at what other places say about you. Your Business Profile, directory listings, local community pages and customer reviews all feed the picture. If your name, phone number or service area differs between them, an assistant may leave you out or mix you up with someone else.
No one controls these answers, and they change as the tools change. What helps is the same groundwork that helps ordinary search: plain facts, steady details, honest reviews and sources that vouch for you. We build that groundwork and keep checking what assistants actually say.
A clear, repeatable process built around how domestic and house cleaning customers search and decide.
We collect the questions households ask before booking: what a regular clean includes, whether supplies are provided, how pets are handled, who holds keys and what a deep clean costs to scope. We also test those questions in a few assistants and note what comes back.
We make your service list, areas, hours, phone and booking steps identical on your site, Business Profile and main directories. Mismatched details are a common reason a cleaning firm is skipped by an assistant, or described incorrectly when it is named.
We write short service and question pages in plain language: regular cleans, deep cleans, move-out cleans, add-ons like ovens and fridges, and how a first visit works. Each page leads with the direct answer, then adds detail.
We add markup that tells machines your business type, areas and services, and we look for honest local sources, such as community pages, supplier mentions and trade bodies you belong to, that can reference you correctly.
Every month we ask the same set of questions in several assistants and record whether you are named, how you are described and what is wrong. We fix errors at the source and report plainly, including when nothing changed.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for domestic and house cleaning, explained plainly.
Each page opens with one direct answer, uses headings that match how people ask, and keeps lists of included and excluded tasks short. That makes it easy for a human and for an assistant to lift the right fact.
We keep one master record of your name, phone, areas, hours and services, and use it everywhere. When something changes, such as a new suburb, we update all places together instead of leaving old versions to confuse a search tool.
Assistants give different answers on different days. We sample a fixed set of questions on a schedule, note trends and keep screenshots for your records. We do not promise a place in any answer, and results vary by tool and by area.
Domestic and House Cleaning AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
This is groundwork that pays slowly. Assistants learn from sources over time, so the early weeks are about accuracy and the later months about reach.
We list household questions, check what several assistants say about your firm today and spot wrong or missing details. We then agree which facts to fix first, and who on your team approves each change.
Corrected details go live across your site and listings, and the first answer pages are published. Structured data is added, and a gentle review-gathering routine begins with your regular clients.
We repeat the same questions and compare. Where you are named correctly, we protect it. Where you are not, we look for a missing source or a weak page. No one can promise placement in an answer.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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