Salt Lake City firms use HeyLead for Google Ads, search and a website aimed at the towns they serve.
We are a marketing team for local firms. We set up the ads and the pages for the places your crew can reach, then show you which ones booked the work.
What we do
A Park City property manager and a Sandy furnace crew need different reach, so each service page starts from where you actually work.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Property managers and agents whose listings and owners sit between the Avenues, Sugar House and the south valley
Heating, cooling, plumbing and pest firms whose trucks can finish a Sandy or West Jordan job before the day ends
Cleaning companies that can staff a Provo or Ogden building on a fixed access window without burning a whole shift driving
Owner-led firms that want one agency running search, ads and pages instead of paying three vendors who never talk
Industries
Three industries carry most of the local demand, and each has its own page with its own offers and its own local details.
Agents, property managers and maintenance teams who need owners and sellers from the Avenues to Park City, plus commercial owners along the I-15 and I-215 corridors.
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Heating, cooling, plumbing and pest firms that split urgent calls from planned replacements and stay inside the towns their trucks reach.
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Residential and commercial crews that can hold an access window, from Park City turnovers to Provo and Ogden buildings.
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Focus industry
Park City sits over a canyon from the valley floor, and Ogden is a different commute from Provo. A Salt Lake City firm that buys one big circle of ads pays for both drives.
HeyLead is a marketing agency that runs SEO, Google Ads, Meta Ads and web design for owner-led firms along the Wasatch Front. We build each campaign around the towns your crew can reach, and we report in dollars against booked work.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
The Salt Lake metro is a long, narrow strip. The Wasatch Range walls it in on the east, the Oquirrh Mountains close the west, and I-15 ties Ogden to Provo with the valley in the middle.
That shape makes drive time the real map.
Housing changes fast along it: brick bungalows and steep streets in the Avenues, mid-century tracts in Murray and Taylorsville, newer subdivisions in West Jordan and South Jordan, benchland homes in Sandy and Holladay, and second homes and nightly rentals in Park City.
Listing portals such as Zillow, UtahRealEstate and Realtor.com own the shopper who wants a house. They do not own the owner who needs a manager, a furnace repair or a recurring office clean.
Brokers here work under Utah Division of Real Estate licenses and trades under Utah contractor licenses. HeyLead is the marketing team, not the license holder.
Your customers
Owners start with a job and a place. They type Salt Lake City property management, Sandy HVAC repair, Park City plumber or commercial cleaning near Draper, and they expect a page that already knows the town.
Winter cold snaps push furnace calls. July heat pushes cooling calls. Ski season pushes nightly-rental turnovers up the canyon. A useful click is a homeowner or owner inside a town your crew serves, asking for the work you sell.
We do not chase statewide traffic or job seekers. Every report shows leads, calls and booked jobs in dollars, split by town, so a noisy town cannot hide inside a blended average.
Our approach
We start with a review of your service area: which towns your vans and staff can reach before close, and which they cannot. Then we build the channels around that map.
SEO (getting found in Google's free results) uses pages that name the service and the town. Google Ads are split by town instead of one big circle. Meta Ads (Facebook and Instagram) reach people early and come back to those who looked twice.
Landing pages match the ad that sent the click. The free audit form is the way in. Separate Salt Lake City pages cover SEO, Google Ads, Meta Ads and web design, with more pages for real estate, home services and cleaning.
Building stock
Avenues brick, valley tracts, and Wasatch front suburban stock
Portals buyers still use
Zillow, UtahRealEstate, Realtor.com
Proof on the page
Utah Division of Real Estate broker licenses; Utah contractor licenses
Common mistakes
Ogden to Provo is well over an hour of I-15, and Park City adds a canyon on top. A single campaign circle spends money in towns your crew will never reach, then reports the clicks as growth. Draw the map by drive time and cut the rest.
Zillow and UtahRealEstate will keep the house shopper. An owner hunting for a manager, or a homeowner with a dead furnace, searches with different words and lands on different pages. Independent firms win those searches by naming the town, the service and the license.
A rental owner, an emergency plumbing call and an office cleaning bid are different buyers with different urgency. Put them on one form and your records fill with unsorted requests. Each offer gets its own page, its own phone number and its own line in the report.
How it works
Start with Sandy, West Jordan, Park City, Ogden or Provo, whichever your crew reaches on a normal day. Anything beyond that gets excluded, not hoped for. We write it down before a single ad runs.
Real estate, home services and cleaning each get their own pages, forms and follow-up path. Emergency and planned work stay apart, and so do sellers, landlords and building owners. Nothing shares an inbox by accident.
Google Ads catches people ready to call, SEO holds the town pages that keep working, and Meta Ads covers reach and a second look. Each channel points at a page built for its click.
Monthly numbers in dollars, split by town and offer, so you can see whether Sandy or Ogden earned the budget. Booked work counts. Views and cheap clicks that never led to a call do not.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Salt Lake City property management | Owner looking for a manager for a valley rental |
| Salt Lake City HVAC | Furnace or cooling call, usually urgent and on a phone |
| Salt Lake City commercial cleaning | Contract cleaning for an office, not a one-off house clean |
| Park City plumber | Resort-area trade call, often frozen pipes or a second home |
| Sandy real estate agent | Seller choosing a local agent over a portal |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to inquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Salt Lake City.
Not in person. HeyLead is an online team, so you work with us by phone, video or email. We learn your service area and run the campaigns for the towns you can staff.
Usually not well. Park City is a resort market reached over a canyon, Provo is Utah County student and family housing, and the valley towns sit between them. Each one searches differently and each one costs your crew a different drive. We would rather run three tight campaigns than one loose one.
Zillow, UtahRealEstate and Realtor.com capture people shopping for homes. They stay as background on the real estate pages. Your growth from owners, landlords and homeowners comes from searches the portals do not serve, and that is where we build.
Yes. Sandy alone, or Park City alone, is enough if that is where the crew works. Starting small also shows which channel pays before you widen the map.
A review of your service area and current tracking, one page per priority offer and town, and a first round of Google Ads set to match the map. Meta Ads and wider SEO follow once the calls are being counted properly.
Each has its own Salt Lake City page, and real estate, home services and cleaning have their own industry pages. Pick the page closest to what you need, or run them together as one program.
Access to your Google Business Profile, ads account and website, plus the towns you serve and your license details. It also helps to know how many jobs a week your crews can take. We show you the plan before any budget moves.