When the afternoon hits 110 degrees, a dead air conditioner is an emergency, and the call goes to the first company that picks up.
Owner-led Phoenix air conditioning companies have a few trucks and a packed summer schedule, so the goal is better calls, not just more of them. HeyLead is your marketing team. We run Google ads and build the pages that bring you calls from homeowners in Gilbert, Chandler, Mesa, Glendale and Scottsdale. We track each call and report how many became booked jobs, in dollars. Your Arizona Registrar of Contractors license and your crews stay yours.
What we do
Four ways we bring in repair calls, replacement quotes and maintenance customers across the Valley.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Owner-operators with two to ten trucks who run out of capacity by July and want better calls, not just more calls.
Replacement-focused companies in Gilbert and Chandler that install systems in tract homes and want more quote requests.
Contractors who still service older central Phoenix houses with evaporative coolers and want to win the switch to central air.
Multi-family and light commercial crews that service many small systems and rooftop units across Mesa and Glendale.
The local picture
Your market
From June to September the Valley runs its air conditioners almost nonstop, and that is the real test of a cooling company.
Most newer homes in Gilbert, Chandler and Queen Creek are slab-on-grade tract houses with ducts in a hot attic, so a weak unit or a leaky duct shows up fast.
Older central Phoenix and Mesa houses may still use evaporative coolers, and some owners shop for their first central system. Apartment communities run many small systems. Commercial buildings carry rooftop package units. Monsoon dust also clogs outdoor coils.
By October demand falls hard, so a slow winter needs its own plan.
Your customers
We split calls into three offers. Emergency repair is a no-cooling call that needs a truck today. Replacement is a planned job where the owner compares quotes and wants a clear price and financing options.
Maintenance is a tune-up plan sold in spring, before the heat. Each offer gets its own ads and page. A good lead is a homeowner in your service area with a real problem or a replacement quote to book.
We do not chase renters, do-it-yourself parts searches or job seekers. Your monthly report shows calls, booked jobs and cost per booked job (what you pay for each job that lands on the schedule), in dollars.
Our approach
In summer, speed matters more than anything. We set ads to run when your phones are staffed and to pause when your schedule is full, so you do not pay for calls you cannot take.
Ads aim at cities in your service area, like Gilbert and Chandler, not the whole metro. Your Google Business Profile (the free map listing) gets your hours, license number and photos of your trucks and crews.
Replacement pages show the brands you install and the warranty terms you offer. We record which ad, page or map listing made each call ring, and we test every phone number before launch.
About the area
Slab-on-grade tract homes with attic ducts and rooftop package units, older central Phoenix houses with evaporative coolers, and apartment communities with many small systems
Licenses you show on your page
Arizona Registrar of Contractors air conditioning and refrigeration license in the classification you hold; it stays with the client.
Common mistakes
In July a missed call is a lost job, because the homeowner dials the next company on the list. We set up call tracking and after-hours routing so calls reach a person or a fast callback. We also cap ad spend on days when your schedule is full.
Replacement shoppers compare three or four quotes. A page with only a phone number loses them. We add what you offer: the brands you install, financing you hold, permit handling and a simple quote form. The big jobs reach you, not only the small repairs.
From November to February repair calls fall and crews sit idle. We move budget toward tune-up plans, duct checks, heating repair and owners who plan ahead for next summer. A steady base of maintenance customers makes the next heat wave easier to staff.
How it works
You tell us which cities your trucks cover and when phones are answered. We build the ad schedule around that, so budget never runs at midnight without anyone to pick up.
Repair, replacement and maintenance each get a page that answers the questions that buyer asks. Your license number and service promises show on every one.
Ads and the map listing go live in spring, so you already have reviews and traffic when the first 100 degree week hits. Call tracking is tested before launch.
We report booked jobs and cost per booked job, by city and by offer. Organic search takes months to build, and we never promise a ranking.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| AC repair Gilbert AZ | Emergency, system stopped cooling |
| air conditioner blowing warm air Phoenix | Homeowner with a failing unit |
| new AC unit installation Chandler | Replacement shopper comparing quotes |
| AC tune-up Mesa before summer | Maintenance plan buyer |
| duct repair attic Glendale AZ | Leaky attic ducts in a tract home |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
FAQs
Short answers to what Phoenix air conditioning owners ask before they start.
No outsider can name one honestly, so use a checklist. Ask if they track calls to booked jobs, report in dollars and pause ads when your crews are full. Ask who you talk to each month. HeyLead answers yes to all three, and you can compare anyone else the same way.
Show the Arizona Registrar of Contractors license number you hold for air conditioning and refrigeration work, in the classification that covers residential, commercial or both. Check the Registrar's current advertising rules, since what must show can vary by ad type. The license stays with you.
We can shift effort toward work that does sell in winter, like tune-up plans, duct checks, heating repair and early replacement quotes. It will not match July. We set a smaller winter budget and judge it on booked jobs.
Yes, but the goal changes. You pay for calls you can take, so we set hours and limits around crew capacity. Many owners also use July to grow a maintenance list for next year.
A repair caller wants a truck now and will pick whoever answers. A replacement shopper compares several quotes over days and cares about price, brand and timing. We run separate pages and ads for each, and we report them on separate lines so you see which one pays.
No. HeyLead does not have a Phoenix office, and we talk by phone or video. Campaigns run around your service area, and the reports look the same as if we sat down the street.