A skyway link downtown, a lake-lot house in Kenwood, a split-level in Bloomington: Minneapolis is not one kind of customer.
For a Twin Cities business, a job in Plymouth and a job in St. Paul are separate bets. HeyLead runs SEO (getting found in Google search), Google Ads, Meta ads (Facebook and Instagram) and web design with that in mind. You tell us which towns your people can serve. We send back leads and booked jobs, counted in dollars. A free audit of what you run today is the first step.
What we do
SEO, Google Ads, Meta ads and web design each have their own Minneapolis page. Pick the one that fits your biggest problem today, or ask for a mix during the audit.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Real estate agents and property managers working St. Paul, Edina and Minnetonka who want direct landlord and seller leads.
Heating, cooling, plumbing and pest control teams whose trucks work around Bloomington, Plymouth and the first-ring suburbs.
Cleaning firms covering skyway offices downtown, business parks in Bloomington and move-outs near the University of Minnesota.
Owners who want a Minneapolis marketing team that respects drive time and will not sell one metro-wide blast.
Industries
Three industries have their own pages, each written around how that work is bought, from lake-lot neighborhoods to the suburban ring.
Agents, property managers and commercial teams from Uptown to Plymouth, plus the maintenance firms that keep managed buildings running.
Open in Minneapolis arrow_forward
Heating, cooling, plumbing, pest control and restoration firms, with winter emergencies and planned work kept on separate offers.
Open in Minneapolis arrow_forward
Office contracts, move-outs and post-construction cleans for crews that can cover downtown skyways, St. Paul and Bloomington.
Open in Minneapolis arrow_forward
Focus industry
The Twin Cities have two downtowns, a river, a chain of lakes and a beltway, and customers behave differently in each. Your marketing should match the part your team can reach.
HeyLead is a marketing team for property firms, trades and cleaning companies around Minneapolis and St. Paul. We run your Google search ads, Google Maps listing, Facebook ads and website for Bloomington, Plymouth, Minnetonka, Edina and the two downtowns, then report booked work in dollars.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
The Twin Cities sit on both sides of the Mississippi, and the difference shows on the map. Minneapolis has lake-lot houses around the Chain of Lakes, older duplexes in the south and northeast, and condos linked by downtown skyways.
St. Paul has its own downtown, its own city rules and hills of older housing around Summit Avenue and Highland Park. First-ring suburbs like Richfield and St. Louis Park have mid-century homes, while Edina, Minnetonka and Plymouth run larger and newer.
Bloomington sits by the airport and the Mall of America. Long winters drive heating and pipe calls, ice dams and snow removal. Summer storms bring roof and water work.
Minnesota broker licenses and state contractor licenses belong to your firm, and HeyLead is the marketing team, not the license holder.
Your customers
Three groups of owners come to us. Property firms want landlord and seller leads, trades want the right calls on the right days, and cleaners want office contracts that survive a winter.
The searches are plain: Minneapolis property management, Minneapolis real estate agents, Minneapolis commercial cleaning, St. Paul plumber. A good lead is a person in a town you serve who is ready to call or fill in a form.
We skip statewide traffic, job seekers and people just browsing Zillow. Every month, reports count listings won, booked jobs and signed contracts by area, in dollars.
Our approach
The first step is a coverage review: which towns your crew can reach in a shift, which licenses apply and how fast someone answers the phone. Then we build in order.
Google Ads takes the searches from people ready to hire, SEO builds the town and service pages that keep working, Meta ads reach people who have not searched yet and bring visitors back, and landing pages give each click one clear offer.
Tracking connects every call and form to where it came from. The free audit form is how you begin, and we only use phone numbers and addresses that you own.
Building stock
lakeside lots, skyway condos, and first-ring suburban stock
Portals buyers still use
Zillow, Northstar MLS, Realtor.com
Proof on the page
Minnesota broker licenses; Minnesota state contractor licenses
Common mistakes
Minneapolis and St. Paul share a metro name but not a customer. A crew in Plymouth loses the afternoon crossing the river, and a St. Paul property desk collects leads from towns it does not manage. Plan by town first, then combine what works.
Zillow, Northstar MLS and Realtor.com will keep the people browsing homes. Owner-led firms do better reaching the landlord, the seller and the trade customer who has not opened a listing site at all. Those searches lead straight to your own phone and your own page.
A no-heat call in January and a central air quote in July come from different people in different moods. One page for both muddles the message and the follow-up. Give each its own form and measure each against booked work.
How it works
Write down the towns you can serve in a shift, from St. Paul across to Plymouth and down to Bloomington, and the hours you can answer the phone. Everything else waits until you can cover it.
Sales, rentals, repairs, cleaning contracts and move-outs each get a page, a form and a report. The wording names the place and the kind of housing, from lake-lot houses to first-ring bungalows.
Google Ads catches searches happening now, SEO builds pages for the long run and Meta ads reach new people and bring visitors back. Each lands on a matching page with a phone number that rings and a form that works on a phone.
Monthly numbers in dollars by town and job type, so a busy suburb cannot hide a soft one inside an average. Budget then shifts toward the places that booked work and away from those that only clicked.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Minneapolis property management | Owner or landlord looking for a local manager |
| Minneapolis real estate agents | Seller or landlord comparing listing agents |
| Minneapolis commercial cleaning | Office or building contract, not a one-off clean |
| St. Paul plumber | Homeowner with a problem now, usually searching on a phone |
| Edina furnace repair | Town-level winter trade search |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Minneapolis.
No. HeyLead is an online team, so there is nothing to visit in Minneapolis. We work with you by phone, video or email. Your coverage is set as the towns you can staff, and results are reported in dollars.
Yes. If your best work is in Edina or Bloomington, start there and add towns as you show you can follow up quickly. A narrow start keeps the reports easy to read.
Travel time and customers differ from town to town. A single campaign spreads budget across places you cannot serve the same day, and it hides which town performs. Splitting it by town costs a little more setup and saves a lot of waste.
A coverage review, a look at your current site and ad accounts, a landing page for the first offer, ad locations that match your map, and tracking on calls and forms. Live campaigns follow once those pieces are in place.
Zillow, Northstar MLS and Realtor.com are where people browse listings. We treat them as background and aim at owner, landlord and trade searches that lead to your own site and phone.
Logins for your Google Business Profile (your listing on Google Maps), your website and any ads accounts you already have. We also need your service towns, your license details and how many new jobs you can handle each week.
Each has its own Minneapolis page linked from this one. This page gives the overview, and the individual pages go deeper into how each service is set up.