Texas keeps sale prices out of public records, so Dallas sellers lean on a local agent for the number.
Agents and small brokerages grow on listings, not on buyer leads that go cold. HeyLead runs SEO, Google Ads, Meta ads and landing pages built around home valuation requests in Plano, Frisco, Richardson and the in-town neighborhoods. We track each request to a listing appointment and a signed listing. We are the marketing team, and your TREC license and your pricing advice stay yours. Spend and reports are in dollars.
What we do
SEO, Google Ads, Meta ads and web design each have a Dallas page of their own. Here they work toward one number: listing appointments from homeowners in your farm areas.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Solo agents and small teams whose listings cluster in a few Collin County ZIP codes
Brokerages with agents in Lakewood, Lake Highlands and the M Streets who want in-town seller calls
Agents who work with relocation sellers leaving the corporate campuses in Plano and Irving
Teams tired of paying for portal buyer leads and wanting a seller pipeline of their own
The local picture
Your market
Texas does not make sale prices public, so Dallas sellers cannot look up what the house next door closed for, and online estimates are rough.
That makes a credible valuation from a local agent worth more here than in most states, and it is the offer your marketing should lead with.
Collin County suburbs such as Plano, Allen and Frisco turn over newer homes in large subdivisions, where one sale sets the tone for the street. In-town Dallas, from Lakewood to the Park Cities, sells older homes where condition and lot size swing value a lot.
Since 2024, buyers sign representation agreements before touring, which makes listings the steadier side of the business to build.
Your customers
Sellers search for a valuation, for sell my house plus a suburb, or compare agents with searches such as best realtor Plano. We go after those. We avoid we-buy-houses and cash-offer searches, which bring investors, and we do not buy rental searches at all.
A good lead is a homeowner with an address who books a listing appointment. The report shows cost per valuation request, cost per appointment and signed listings by area, in dollars, so you can set it against what your portal spend returns.
Our approach
Each area you farm (the neighborhoods where you want to be the known agent) gets its own valuation page, with market comments you write or approve, your TREC license, your broker's name and the Information About Brokerage Services notice TREC expects on agent websites.
Google Ads targets seller searches in those areas only, with buyer and rental searches blocked. Meta ads run under its housing ad rules, which limit how narrowly you can target, so the ad names the neighborhood instead.
SEO pages answer questions like selling a home in Plano, with prep, pricing, showings and closing timelines. Every call and form is tagged to its area.
Building stock
Newer subdivision homes in Plano, Frisco and Allen, older in-town houses from Lakewood to the Park Cities, and condos in Uptown
Listing sites in this market
Zillow, Realtor.com, Homes.com
Licenses you show on your page
TREC license, with the sponsoring broker named in ads and the IABS notice on the site.
Common mistakes
Portal buyer leads keep a team busy but rarely turn into listings. When most of your spend chases buyers, the seller pipeline depends on referrals alone. Separate seller campaigns give you listings you did not have to split with a portal.
A single home value page for all of DFW reads like a lead-gen site and works like one. A seller in Richardson wants to see that you know Richardson. Area pages with your own comments fix that.
Real estate ads on Facebook and Instagram run under special targeting limits. Campaigns built as if ZIP code and age targeting were available get rejected or restricted. We build seller campaigns inside those rules from day one.
How it works
We pick the three or four areas where you already have sales and reviews, for example Plano, Richardson and Lake Highlands, and build there first.
One page per area with your comments, license and broker details, a short valuation form and a direct phone number.
Google Ads on seller searches and Meta inside the housing rules, both pointing at the area pages. Buyer and rental searches stay blocked.
Monthly reports show valuation requests, appointments and signed listings by area, with cost per listing in dollars.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| what is my home worth Plano | Valuation intent; the strongest seller search |
| real estate agent Dallas | Broad; needs area pages to convert |
| best realtor in Frisco | Comparison search; reviews and proof decide it |
| selling a house in Richardson | Process research from a likely seller |
| sell my house fast Dallas | Mostly investor traffic; usually excluded |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
This engagement evolved naturally from marketing support into a trusted technical partnership. Amoriss needed more than SEO - they needed a partner capable of handling complex, high-risk infrastructure work with precision and reliability. That's exactly what HeyLead delivered.
Raj Banik
COO, Amoriss
FAQs
What Dallas agents usually ask before hiring us.
Judge any agency by signed listings, not lead counts. Ask how they keep seller and buyer campaigns apart and how they handle Meta's housing ad rules. HeyLead reports valuation requests, appointments and listings by area in dollars.
Offer a local valuation, because Texas does not publish sale prices and sellers want a credible number. Put it on area pages that show you know the neighborhood, and run seller-only search ads to them. Follow up within the hour.
Meta treats real estate ads as a special category that limits how narrowly you can target by location, age and similar factors. Campaigns reach sellers through broader areas and ads that name the neighborhood. We build within those rules so ads are not rejected.
Both. Solo agents usually start with one or two farm areas, and brokerages can run area pages for several agents. Each page names the agent and the sponsoring broker, as TREC advertising rules expect.
Search ads can bring valuation requests within weeks of launch once tracking is set. Listings take longer, because many sellers ask for a value months before they list. SEO area pages build over several months and we do not guarantee rankings.
No. HeyLead is an online team with nothing for you to visit in Dallas. We run your campaigns by phone and video, and your brokerage address is the one that shows in ads and on Google.
Other pages for this city.