When North Texas afternoons pass 100 degrees, an attic air handler that quits becomes a same-day call.
When a Dallas air conditioner quits in July, the homeowner calls the first company that looks trustworthy. HeyLead runs Google Ads, Local Services Ads (pay-per-lead listings at the top of Google for verified trades), SEO and landing pages across the suburbs your trucks cover, with every call tracked to a booked job. Your TDLR license stays on every page. Budgets and reports are in dollars.
What we do
SEO, Google Ads, Meta ads and web design each have their own Dallas city page. Here they are tuned for air conditioning and heating calls from the suburbs your trucks cover.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Residential HVAC companies with five to thirty trucks covering Dallas and Collin counties
Owner-operators who want summer repair calls without buying them from lead sellers
Replacement-focused contractors selling heat pumps and high-efficiency systems
Firms growing maintenance plan memberships to keep techs busy in spring and fall
The local picture
Your market
Dallas summers are long and hot enough that air conditioning counts as essential, and many homes run air handlers and ductwork in hot attics, which strains equipment.
Demand spikes when the first stretch of 100-degree days arrives, and every contractor in the metroplex raises bids at the same time. Winters are short, but cold snaps still bring heat pump and furnace calls, and the February 2021 freeze is still remembered.
Replacement decisions are shaped by the move to newer refrigerants, which gives owners of older units a reason to ask about options. Texas licenses air conditioning contractors through TDLR, and homeowners do look for the number.
Your customers
The calls that matter are AC not cooling, AC repair plus a suburb, and replacement quotes. We treat each as its own campaign with its own budget and landing page. Repair budgets follow the heat and your capacity.
When your techs are fully booked, bids come down so you are not paying for calls you cannot run. We block do-it-yourself searches, parts searches and HVAC job seekers.
Reporting shows calls, booked jobs and sold systems by suburb, in dollars, with Local Services Ads leads counted alongside search.
Our approach
We set service areas by drive time from your shop rather than one circle over DFW, because crossing the metroplex at rush hour can eat an afternoon.
Google Ads runs repair campaigns during your dispatch hours and replacement campaigns around the clock, with call tracking on every page. Local Services Ads are set up once your license and insurance are verified.
SEO pages cover each suburb and common problems like frozen coils and short cycling (a unit that switches on and off too often), in plain language. Meta ads follow past visitors with maintenance plan offers ahead of summer.
About the area
Slab-on-grade suburban homes with attic air handlers, older in-town houses with retrofitted ductwork, and apartment communities with many small systems
Licenses you show on your page
TDLR air conditioning and refrigeration contractor license.
Common mistakes
When temperatures climb, clicks get expensive and your techs are already booked out. Campaigns that keep spending at full pace buy calls you have to turn away. Budgets tied to your capacity protect margin in July and August.
A homeowner with a dead unit wants a tech today; one planning a new system wants options and financing. One page for both converts neither well. Separate pages with separate calls to action fix it.
Spring and fall can leave techs idle. Contractors who market tune-ups and maintenance plans before the heat arrives smooth out the year and build a list to call when summer comes.
How it works
We start with the suburbs your trucks reach fastest, say Richardson, Garland and Plano, and leave the far corners of DFW out until you have techs for them.
Three campaigns, three budgets and three landing pages, each with its own call tracking number.
Your TDLR license, insurance and review count go on every page and into Local Services Ads.
Monthly reports show calls, booked repairs, sold systems and new plan members by suburb, in dollars.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| ac repair Dallas | Urgent; peaks with the heat |
| ac not cooling Plano | Symptom search; ready to book |
| new ac unit cost Dallas | Replacement research |
| heat pump installation Richardson | Planned replacement |
| hvac maintenance plan Dallas | Recurring revenue lead |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
FAQs
Answers for Dallas HVAC owners comparing agencies.
The one that reports booked jobs and sold systems, not just leads. Ask how an agency handles heat-wave bidding and whether it separates repair from replacement. HeyLead does both and reports by suburb in dollars.
When demand and your capacity are both high, usually early summer. In peak heat, spend should follow how many jobs your techs can take, not temperature alone. Spring and fall are the time to push maintenance plans and planned replacements.
For many contractors, yes, because they appear above regular ads and charge per lead. They need your license and insurance verified. We run them alongside search ads and compare booked jobs from each.
Air conditioning and refrigeration contractors in Texas are licensed by TDLR, and the license number is expected in advertising. HeyLead is the marketing team, not the contractor, so confirm the specifics with TDLR.
Suburb and problem pages usually take several months to rank in a competitive metro like this, and we do not promise positions. Paid search and Local Services Ads carry lead flow while SEO builds.
No. HeyLead is an online team, so you will not find us in a Dallas building. We set up campaigns by phone and video around your shop's service area.