Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Taxi trade runs on speed and memory. The caller wants a car now, the hotel account wants it on time every Monday and the clinic wants a wheelchair-accessible vehicle for the same patient each week. A customer record system (CRM) keeps these details in one place and makes sure no booking or call-back is missed.
For taxi and hackney firm owners and dispatch managers who want every booking, account and call-back logged with its source, answered fast and linked to a customer record.
Context from how your customers search, compare and book.
A taxi booking looks simple, yet it carries a lot of detail: pickup point, drop-off, time, number of passengers, luggage, child seat, accessible vehicle, payment method and a name for the driver to call. Written on a slip, or held in one dispatcher's head, these details are lost when the shift changes.
Regular customers are the backbone of many firms. The clinic patient with a weekly appointment, the office that books the same car for the early train, the school contract and the hotel that sends guests to the airport. A record lets any dispatcher see the pattern and offer the same driver or car without asking again.
Speed decides who wins. A person who cannot reach you in a minute will call the next number or open an app. Web and app requests, call-backs and messages need to land in front of a dispatcher at once, with a clear owner, and unanswered ones need to be flagged before the rider gives up.
Your dispatch system assigns cars and drivers. The record adds the customer side: who they are, what they usually need and what was promised. It connects to your dispatch and booking tools, while vehicle allocation, fares and driver decisions stay firmly with your control room.
A clear, repeatable process built around how taxis and hackneys customers search and decide.
We list every route: phone calls, booking form, app requests, messages, hotel and clinic emails and account calls. Each is connected to the record with a source label, so you can see which routes bring one-off riders and which bring regular business.
A ride record holds pickup, drop-off, time, passengers, luggage, child seat, accessibility needs and payment method. An account record holds the company, contact, billing details and usual jobs. We keep fields few so dispatchers can complete them while the phone rings.
We draft a quick confirmation, a reminder before a pre-booked pickup and a message when the car is outside. Flight details can be added for airport work. You approve the wording and decide what is sent by text, call or email.
Missed calls and web requests appear in a short list with a named owner and a call-back prompt. Quote requests for weddings, events and group travel get their own track, with reminders until they are accepted or closed.
Each job ends as completed, called off, no car free or lost to another firm. These tags show the real booking rate and the reasons behind lost work, and completed jobs are fed back to ad accounts. Monthly, we review response times and missed calls with your manager.
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
The mechanics behind CRM Integration for taxis and hackneys, explained plainly.
Where your dispatch or booking tool offers a connection, completed jobs update the record automatically. Where it does not, a daily import or a short manual step keeps both sides true, and no rider is contacted twice for the same job.
New web and app requests alert a named dispatcher with a backup, and unanswered ones raise a flag after a short wait you set. A holding message tells the rider you have the request and when a call will follow.
When a booking is completed, that outcome is sent back to your ad accounts. They learn which searches and listings bring real paid rides, rather than a pile of calls that went nowhere, and your spend moves toward them.
Taxis and Hackneys CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Every lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Fast first replies and follow-up steps, so fewer leads go quiet.
Booked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
Setup is brisk. Value builds as regular riders and accounts gather in the record over the first months.
We map request routes, build ride and account fields and connect your forms. We test with real bookings, agree who answers which route and draft the confirmation messages for your approval.
Confirmations, reminders and call-back prompts go live. We watch response times, close gaps in the dispatcher routine and tag job outcomes, so you can see what share of requests become completed rides.
Your record of regular riders and accounts becomes a working asset. We add reminders for recurring trips, seasonal airport campaigns and account reviews, and refine the routine around what your busiest weeks showed.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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