Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Locksmith and Security
More Site Surveys.
Bigger Contracts.
Longer Retention.
Businesses pick a security company on trust, proof of compliance and reliable response. Facilities managers often build their shortlist weeks before they ask for a quote.
We help you get found by the facilities managers and business owners who need alarm, camera and access systems, and keep you on their shortlist through a long buying process.
handshake verified star
Trusted by commercial security providers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For security firms that win on service quality, credentials and account care, not the lowest monitoring price.
check_circle Commercial security installers growing business contract pipelines
check_circle Integrators pitching retail, warehouse and office fit-outs
check_circle Firms expanding from residential alarms into commercial accounts
check_circle Teams targeting facilities managers and property portfolios
check_circle Businesses losing tenders to competitors with stronger digital proof
Who buys, and what they search
groups
Who you are marketing to
- personFacilities and operations managers responsible for site security
- personProperty managers securing retail, industrial and office assets
- personBusiness owners upgrading after an incident or insurance review
- personDevelopers and builders specifying security for new fit-outs
- personExisting clients evaluating contract renewal or system expansion
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What buyers search for
searchcommercial security systemssearchoffice alarm installationsearchretail CCTV installationsearchcommercial access controlsearchsecurity company for business
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Ready to book
- boltCompany email domains on inquiry forms
- boltDownloads of case studies or compliance documentation
- boltMulti-site or square-metre details in quote requests
- boltRepeat visits to service-level and monitoring pricing pages
What drives their decision
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Certifications, licensing and insurer-approved system proof
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Case studies showing similar sites and industries served
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Clear service agreements on response, maintenance and monitoring
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Integration capability across alarms, CCTV and access control
How we capture intent
search
Business SEO and vertical pages
Industry-specific pages for retail, warehouse, office and healthcare security with case study proof.
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High-intent commercial search
Campaigns for system quotes, monitored alarms and access control tenders with job-title and firmographic filters where available.
groups
LinkedIn for facilities audiences
Thought leadership and follow-up ads aimed at facilities, operations and property management roles.
monitoring
Pipeline tracking
Multi-touch reporting from first content view through survey booked to contract signed.
my_locationMetro and industrial corridor targeting aligned to your install and monitoring coverage, with separate campaigns per territory when sales teams are regionally split.
Our Commercial Security Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Commercial Security marketing services
search
SEO for Commercial Security
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "commercial security systems"
- checkClear answers to questions people ask when comparing options like "office alarm installation"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Commercial Security
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "commercial security systems" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Commercial Security
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how commercial security customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Commercial Security
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "retail CCTV installation" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Commercial Security
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Commercial Security
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Commercial Security
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "commercial security systems"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified commercial site survey and quote requests
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Separate pages and ads for new-build projects and system upgrades
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Pages that answer compliance and service-agreement questions early
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A clear view of which bids and contracts started with your marketing
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Account retention messaging that supports contract renewals
This is commercial security marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about commercial security marketing? We have got honest answers.
How do you market to facilities managers and not homeowners?
Business buyers search for commercial CCTV, access control for offices and monitored alarm contracts, and they read case studies before they call. We build separate pages, ads and forms for them, with proof and service terms placed up front. Homeowner traffic is filtered out wherever we can.
Commercial sales take a long time. Does marketing still help?
Yes, because it keeps you visible while a buyer compares installers and gathers quotes. Sector pages, case studies and follow-up ads work during that quiet stretch. The aim is to be on the shortlist when the tender or survey request goes out.
Can you help us win upgrade and takeover work?
Yes. Many businesses search for ways to replace a worn-out alarm panel, move from old analogue cameras or change monitoring provider. We build pages and ads for those triggers, with messages about planning, downtime and handover.
Do we need to be accredited before you can promote us?
We promote the credentials you actually hold and display them clearly. Your registration, insurance and any accreditations must be current, and your firm stays responsible for every claim about them.
How do you handle clients who do not want to be named?
Many business clients refuse for security reasons. We write case studies that describe the site type, scope and result without names or revealing images, and we use client names only with written consent.
What counts as a good lead for a commercial security firm?
A business site with an address, a system type, a timeline and a contact who can decide. We set up forms and call tracking to capture those details, and your team marks leads so reports reflect quality.
How do you show that marketing influenced a signed contract?
We tag each lead by source, record the survey, quote and contract stages in your customer record system, and report on them each month. Where a deal had several touches, we show the path, not a single click.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Commercial Pipeline
If you provide commercial security and want more qualified site surveys without cold outreach alone, let us talk.