Analytics for Movers

A quote request is the start of a sale, not the sale. Between the form and a loaded truck sit a call back, a survey or inventory, an estimate, price questions, a rival's lower figure and finally a deposit. Counting only forms makes cheap, low-intent sources look good, because they send plenty of forms and few moves.

Where the request came from matters as much as how many came. A search ad, your map listing, a comparison site that sells the same lead to five companies and a referral from an agent behave very differently. We tag every lead with its source, so you see booking rates and costs by source.

Moves have a date, and the date drives urgency. Someone with a move in four days books quickly and expects a same-day reply. Someone with a move in three months collects quotes and waits. We log the move date on every lead, so reports show how many were close-in jobs and how many were early planners.

Much of the evidence arrives later. A deposit may be paid by phone, the final job size may change on the day, and a customer may book weeks after the call. We connect your quoting or dispatch tool where possible, record outcomes and label what remains unknown, rather than guess.