Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
More patients now ask an assistant questions such as who performs revision rhinoplasty nearby, or what recovery from a tummy tuck involves. AI answers draw on clear pages, consistent facts and trusted sources. We make your practice easy to understand and quote accurately, and we cannot control what any assistant says.
For plastic and cosmetic surgery practices that want assistants and search summaries to describe their surgeons, procedures and facilities correctly, based on facts the practice has approved.
Context from how your customers search, compare and book.
People now put whole questions to chat assistants and search summaries. They ask how long a breast augmentation recovery lasts, what questions to put to a surgeon about a facelift, or which practices near them perform revision work. The answers are built from pages that explain things plainly and facts that agree everywhere.
Surgical practices are checked closely because safety matters. Assistants and summaries lean on signals such as surgeon qualifications, hospital or facility details, professional society listings, patient reviews and consistent contact details. If these disagree between your site and directories, the answer may be vague or leave you out.
Procedure pages have to carry real information. A page on rhinoplasty should explain the consult, the surgical approach in plain words, recovery stages, risks and who the procedure may not suit. Pages written only to sell give an assistant nothing safe to quote, and clear, balanced ones are easier to use.
Nobody controls AI answers. They change over time, vary by question and sometimes decline to name a practice at all. We work on the things you can influence, such as clarity, accuracy, structure and trusted citations, and we never promise to appear in a particular answer.
A clear, repeatable process built around how plastic & cosmetic surgery customers search and decide.
We run a set of realistic questions through major assistants and search summaries, such as shortlists, procedure explanations and recovery questions. We record whether your practice appears, how it is described and which sources are cited, then share a plain report of gaps and errors.
We compare surgeon names, qualifications, facility details, phone numbers, hours and procedure lists across your site, profiles and directories. Conflicts are corrected and a master sheet is kept, so a patient or an assistant meets the same facts wherever they look.
Each main procedure gets a page covering the consult, the approach, recovery stages, risks, suitability and common questions, written in plain words. Your surgeon reviews every claim, and we avoid result promises, transformation language and anything that would not pass advertising rules.
We add markup that labels the practice, surgeons, procedures and questions, and help you earn accurate listings in professional society directories, hospital pages and local media where appropriate. Reviews are invited honestly and never written or bought.
Each month we repeat the question set, note changes in how your practice is described and fix errors at their source. You get a short report showing what moved, what did not and what we will adjust next. Results vary, and we say so.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for plastic & cosmetic surgery, explained plainly.
Markup tells machines who your surgeons are, what they perform, where you operate and which questions you answer. It must match the visible text exactly. We test it for errors, keep it current as staff change and avoid marking up claims the page does not support.
A surgeon listed under two spellings, or a facility with an old address, confuses people and machines alike. We build one approved set of facts and apply it to the site, profiles, directories and press mentions, then check again each quarter.
Assistants read page text, so important facts should not sit inside images or sliders. We use plain headings, short sections and clear question wording, keep pages quick on a phone and avoid duplicate or thin procedure pages that dilute the message.
Plastic & Cosmetic Surgery AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
This work improves clarity and consistency. Assistants update on their own schedule, so change is gradual and uneven.
We run the first question set, record how your practice is described and list errors and gaps. The most damaging mistakes, such as wrong addresses or missing surgeons, are corrected first.
Surgeon and procedure pages are written, reviewed and published, structured data is added and directory listings are brought into line. We start inviting honest reviews that mention procedures and care.
Answers are re-tested monthly. Descriptions of your practice may become more accurate and more frequent, though no one can promise a mention. We keep adjusting pages and citations as questions and tools change.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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