Analytics for Physiotherapy Clinics

Physiotherapy leads come from several doors. A person with a sore back searches at night, a runner with a stubborn knee asks a teammate, a surgeon's office sends a post-operative patient and an employer books for a worker. Each door has a different value and a different drop-off, so counting them as one total tells you almost nothing.

The assessment is the key event, but it is not the finish. A patient who attends once and never returns has paid for a visit, not a course. The most useful figures are attended assessments, the share who book a second session and, where your system shows it, the number who complete the plan. Those show whether a source brings patients who stay.

Referrers deserve their own line. Doctors, surgeons and sports clubs rarely click an ad, so their value hides in ordinary web traffic and phone calls. We tag referral forms and referrer pages, and ask a source question at booking, so the work that earns trust with professionals is visible beside paid search.

Health details need care. Reports should hold source, page, visit type and funding route, such as private, insurer or workplace claim, and never the injury, the diagnosis or the patient's name inside ad or analytics tools. The clinic remains responsible for the privacy rules that apply in your area.