Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO for Tax and CPA
SEO for CPA and Tax Firms
Search visibility for CPA and tax firms whose clients start with a query for a tax professional near them. We map your services and credentials to how people search, build accurate service and metro pages, and track to signed engagement.
SEO compounds over months, and filing season adds its own rhythm. We plan around both and report signed engagements by source, not rankings.
How people search for a tax professional
Context from how your customers search, compare and book.
Few people search for a firm by name. A small business owner types cpa for small business near me, a freelancer looks for a tax preparer who understands self-employment, and someone with a notice searches for an enrolled agent. Each query implies a different service, a different credential and a different level of concern.
Firm websites often describe the practice in general terms and stop there. Prospects want to know who handles S corporations, rentals, multi-state returns or IRS notices, and what an engagement looks like. Separate pages for each service and client type give search engines and readers something specific to match.
Credentials matter. A page should state whether the firm is a CPA firm, an EA practice or something else, and in which state the license is held. It should also avoid implying more than that. Accuracy protects the firm under state board and IRS practice rules and builds trust with cautious prospects.
Seasonality shapes search. Individual filing queries rise before the April deadline, extension work follows in the fall, and business planning queries build toward year end. We plan content so filing season pages capture that surge while advisory pages keep working the rest of the year.
Who finds tax professionals through search
groups Customer segments
- person Individuals whose returns have outgrown software
- person Small business owners and self-employed people seeking an ongoing relationship
- person Investors and specialty filers with real estate, crypto or cross-border issues
- person People who need help with a notice, back taxes or an audit
psychology What drives their decision
- check_circle Clear evidence of the right credential for the problem
- check_circle Pages that describe experience with the specific situation
- check_circle Plain information about fees, process and timing
- check_circle Reviews and a professional, secure way to get started
How we deliver SEO
A clear, repeatable process built around how tax and cpa customers search and decide.
1
Service and credential audit
We list every service by client type, credential and metro, then map how each is searched. The output is a page plan based on what the firm can staff, not every keyword available.
2
Page architecture
Individual, business and specialty services each get their own pages, along with representation and planning. Seasonal pages sit alongside year-round pages so busy periods do not bury the advisory work.
3
Local and profile work
We tidy the Google Business Profile for each office, align name, address, hours and services, and set a review process that respects client confidentiality and never repeats client details in replies.
4
Technical and tracking
Schema, speed, mobile layout and call, form and booking tracking are set up so each inquiry ties to the query and page behind it, and staff can mark which became signed engagement letters.
5
Publish and review
Pages go live in priority order, ahead of peak periods where possible. Each month we review queries, improve thin pages, extend what works and report signed engagements by source.
search
What Tax and CPA SEO includes
Help nearby customers find you on Google before they call a competitor
- check_circle Monthly reporting by query, page and engagement status
- check_circle Content written to your credentials and checked with you
- check_circle Google Business Profile management for each office
- check_circle Technical SEO fixes and speed monitoring
- check_circle A contact who understands tax seasons and firm capacity
What you can expect
- verified More qualified engagement inquiries from search that match services you can staff
- verified Clearer service pages that reduce mismatched calls
- verified Fewer DIY filers and job seekers reaching engagement forms
- verified Better visibility for metro searches in the places you serve
- verified Inquiries traceable from query to signed engagement letter
- verified A site your team can keep updating without a developer
Deliverables you receive
inventory_2 A search-intent map covering services, credentials, client types and metros
inventory_2 Service pages for individual, business and specialty work, stating credentials accurately
inventory_2 Metro and state pages for the places you are licensed and staffed
inventory_2 Google Business Profile clean-up and a confidentiality-aware review request process
inventory_2 Schema markup, speed fixes and mobile layout improvements
inventory_2 Call, form and booking tracking with monthly reporting
Technical approach
The mechanics behind SEO for tax and cpa, explained plainly.
Structured data
Accounting service, local business and review markup helps search engines read who you are, where you operate and what you offer. We only mark up what a page states plainly, and never inflate ratings or credentials.
Speed and mobile use
Many prospects search on a phone between meetings or late at night. Fast pages, clear buttons and short forms make it easier to reach a person, and keep seasonal traffic from bouncing when volume spikes.
Inquiry and engagement tracking
Calls, forms and appointment bookings are recorded with source and landing page. Sensitive tax details are not collected in forms or sent into analytics, and staff can flag which inquiries signed.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from tax firm SEO
Search is slower than ads and more lasting once pages earn their place. We do not promise rankings.
Days 1 to 14
We audit current pages, profiles, credential wording and tracking, then agree the page plan and what counts as a qualified engagement.
Days 15 to 90
Priority service and metro pages go live, technical fixes land and tracking runs. Early impressions and some long-tail inquiries may appear, though volume is usually modest.
Month 4 onward
Pages mature, reviews build and reports show what deserves more depth. Expect gradual gains in signed engagements, with seasonal peaks reflected in the data.
Other Tax and CPA marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does tax firm SEO take? expand_more
The first months are foundation work, with noticeable movement often after a few months as pages are crawled and trusted. Timing depends on local competition and the state of your current site, and filing season can amplify results.
Should we have a page for each service? expand_more
Usually yes. Separate pages for individual returns, small business, S corporations, rentals, notices and specialty work give prospects the detail they need. We keep the number to what your team can maintain and staff.
Can you rank us in states where we are not licensed? expand_more
We would advise against it. Pages for places you cannot serve bring inquiries you cannot take, and can raise questions with a state board. We build state pages only where you are licensed and staffed.
How do you handle Google reviews? expand_more
We help you ask clients in a way that respects confidentiality and reply without repeating any client detail. Reviews are never written or bought on your behalf, and we suggest checking state board guidance on testimonials.
Do you work with firms that also offer bookkeeping? expand_more
Yes, but bookkeeping usually deserves its own pages and audience. We keep tax and CPA content focused so each page is clear about what is on offer and who it is for.
What about seasonal traffic spikes? expand_more
We plan content and technical capacity ahead of peak periods, then review results after season. That keeps pages fast when volume rises and shows which queries produced clients.
Can you promise page one rankings? expand_more
No, and nobody honest can. We commit to a clear plan, careful work and transparent reporting on what search produces.
Who owns the site and accounts? expand_more
You do. Your website, Google Business Profile and analytics accounts stay in your name, and we work as users within them.
Ready to get more from Tax and CPA SEO?
Get a free audit and we will show you where you are losing inquiries today.
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