Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
Clearer Roadmaps.
Prioritized Upgrades.
Funded Efficiency.
Energy audit buyers want an honest picture of waste, upgrade options and available incentives before spending on solar, insulation or HVAC. Credibility sells the audit first.
We help you get booked home and business energy audits, explain what the audit finds and which rebates apply, and make you the advisor people trust before they spend on upgrades.
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Trusted by energy efficiency businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our energy audit marketing is built for businesses that win on impartial recommendations, actionable reports and upgrade follow-through, not a free audit lead magnet with no depth.
check_circle Energy auditors serving residential efficiency assessments
check_circle Businesses combining audits with insulation, HVAC or solar installs
check_circle Teams targeting rebate programs that require prior assessment
check_circle Consultancies marketing commercial and apartment building efficiency reviews
check_circle Firms building audit-to-upgrade pipelines instead of one-off reports
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners planning solar, insulation or HVAC upgrades
- personBill-conscious families unsure which efficiency measure comes first
- personLandlords meeting efficiency standards or preparing sales
- personSmall businesses controlling occupancy and equipment costs
- personApartment building managers evaluating shared-area efficiency projects
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What buyers search for
searchhome energy auditsearchenergy efficiency assessmentsearchenergy audit rebatesearchcommercial energy auditsearchenergy audit before solar
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Ready to book
- boltSearches combining audit with rebate or program names
- boltDownloads of sample reports and methodology pages
- boltAudit bookings followed by insulation or solar quote requests
- boltBusiness forms listing building size and utility spend ranges
What drives their decision
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Clear audit scope, standards used and sample report excerpts
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Impartial tone when the auditor also installs upgrades
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Rebate and financing pathway explained after priorities are set
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Evidence of similar property types already assessed
How we capture intent
search
Audit and program SEO
Pages on residential and commercial audits, rebate prerequisites and sample deliverables.
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Assessment booking search
Campaigns for book energy audit and efficiency assessment terms with qualification questions.
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Audit-to-upgrade nurture
Sequences that translate report priorities into insulation, HVAC and solar quote paths.
groups
Commercial efficiency outreach
LinkedIn and email content for facilities and building managers.
my_locationOwner-occupied neighborhoods for residential audits, plus commercial and apartment building areas for business efficiency assessments.
Our Energy Audits and Efficiency Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Energy Audits and Efficiency marketing services
search
SEO for Energy Audits and Efficiency
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "home energy audit"
- checkClear answers to questions people ask when comparing options like "energy efficiency assessment"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Energy Audits and Efficiency
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "home energy audit" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Energy Audits and Efficiency
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how energy audits and efficiency customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Energy Audits and Efficiency
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "energy audit rebate" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Energy Audits and Efficiency
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Energy Audits and Efficiency
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Energy Audits and Efficiency
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "home energy audit"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked residential and commercial energy assessments
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Education on audit process, deliverables and incentive eligibility
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Clear upsell pathways from audit report to install services you offer
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Separate business and homeowner campaigns with the right follow-up length
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Tracking from audit booking through upgrade contract signed
This is energy audits and efficiency marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about energy audits and efficiency marketing? We have got honest answers.
How do people choose an energy audit firm?
Most start with a bill, a comfort problem or a requirement, then compare firms on independence, credentials and what the report includes. A sample report and a plain explanation of the visit often decide it. We build marketing that shows both.
What counts as a good energy audit lead?
A household or business in your service area that gives a reason for the audit, the property type and age, and some timing. A request tied to a rebate deadline or a planned solar or insulation project is especially strong.
Does energy audit demand have seasons?
Heating bills and cold rooms drive searches in the colder months, cooling and overheating in warm spells, and renovation planning in spring. Rebate announcements and rating deadlines create sudden bursts. We plan content and budget ahead of each.
Can you promote audits that are required for rebates?
Yes, with careful wording. We describe the steps, link to the official source and avoid promising funding or amounts. You approve every line, and pages are easy to update when rules change.
How do you handle our independence if we also install?
We state it openly: how findings are ranked, that the report belongs to the client and that it can be taken to any installer. Honest wording makes the audit easier to sell and protects the follow-on work.
What should we have ready before we start?
A sample report with client details removed, photos of equipment and audits in progress with permission, your qualifications and service area, and the questions clients ask most. We can begin with less.
Which service should we start with?
Many audit firms begin with a site that shows a sample report and paid search for rebate and pre-solar terms, then add SEO and social ads for planners. We suggest an order based on your capacity and your upgrade pipeline.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Audits
If you provide energy audits and efficiency services and want more qualified assessments that convert to upgrades, let us talk.