Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Junkyards
Google Ads for Junkyards
Paid search lets a yard appear when someone needs a door panel today or wants cash for a dead car this week. Those two buyers deserve different ads, different phone prompts and different budgets. We build the account around that split, keep spend inside your pickup and visit range, and report on calls that became sales or purchases.
For junkyards, salvage yards and auto recyclers that want paid search to bring in parts buyers and vehicle sellers without paying for clicks from people who only want a free manual.
How junkyard buyers use paid search
Context from how your customers search, compare and book.
A parts search names the exact item. Used transmission for a named model, tail light for an older hatchback or engine with low miles are typical. The buyer will often ring three yards in a row. Ads that name the part type and say you can check stock by phone get the first call more often than a general yard ad.
Vehicle sellers search with a different attitude. They type sell my junk car, cash for scrap cars or car removal and click whoever sounds quick and fair. They compare how fast a quote arrives and whether towing is free. Ads should state what you buy, where you collect and how payment works, and send them to a short quote form.
Wasted clicks are the main cost risk. People searching for scrap metal prices, free car parts, repair manuals, car auctions or part diagrams are not buyers. Others want a different trade, such as a breaker for a motorbike or a scrap dealer who takes only metal. Negative keywords, which tell the ad system which words never to show for, protect the budget.
Timing matters. Weekends bring do-it-yourself pullers, while weekdays bring repair shops and body shops chasing a part for a car on the ramp. Collision repair spikes after storms and icy spells, and sellers appear whenever a repair bill beats the car's value. We shape budget and ad hours around those rhythms.
Who the ads need to reach
groups Customer segments
- person Drivers and mechanics hunting a specific used part for a named vehicle
- person Do-it-yourself buyers deciding whether to pull their own at your yard
- person Repair shops and body shops that buy used original panels and engines often
- person Owners of non-running or end-of-life cars who want pickup and payment
psychology What drives their decision
- check_circle Ad wording that names the part, the make and your stock check
- check_circle A phone answered by someone who can look up inventory
- check_circle Clear statements on pickup area and what paperwork you need
- check_circle A visit route with address, gate hours and entry rules
How we deliver SEM
A clear, repeatable process built around how junkyards customers search and decide.
1
Account and call review
We review any existing campaigns, your call handling and what the counter staff can actually check on the phone. We note which parts and which vehicles earn the most for you. You get a plain list of waste to stop and gaps to fill before new spend begins.
2
Campaigns by buyer type
We build separate campaigns for parts, pull-your-own visits, scrap and junk car buying, and trade customers such as body shops. Each has its own budget, ads and landing page, so a seller never lands on a parts form and a parts buyer never sees a quote request.
3
Keywords, ads and extensions
Keyword groups follow the way people ask: part plus make, car removal, cash for cars and self-service yard. Ads include call buttons, address and hours extensions and sitelinks to the yard rules and the quote form. Claims about warranty or payment are ones you confirm.
4
Call handling and quote routing
We set up call tracking and agree who answers, what they ask a parts caller and what they ask a car seller. A short script covers year, make, model, running state and location. Missed calls go to a callback list, since a buyer rings the next yard fast.
5
Weekly tuning and monthly review
Each week we remove wasteful search terms, move budget between parts and vehicle purchase, and check hours against when staff can answer. Each month we report calls, quotes and sales, and explain any change in plain words so you can decide what to do next.
query_stats
What Junkyards SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Campaigns split by buyer type
- check_circle Keyword and negative keyword lists
- check_circle Call tracking and answer script
- check_circle Weekly search term review
- check_circle Monthly reporting on calls and sales
What you can expect
- verified Parts buyers reach your yard when they search for a named part
- verified Vehicle sellers reach a fast quote route instead of a general page
- verified Budget stays out of searches for free parts and scrap prices
- verified Calls are routed and tracked by part or vehicle type
- verified Spend follows weekends, shop hours and storm repair surges
- verified Reports show calls, quotes and purchases, not just clicks
Deliverables you receive
inventory_2 Separate campaigns for parts, pull-your-own visits, junk car buying and trade accounts
inventory_2 Keyword groups by part type, make and seller phrasing, each with matching ads
inventory_2 A negative keyword list covering free parts, manuals, auctions and scrap price searches
inventory_2 Call tracking with a short script for parts callers and for car sellers
inventory_2 Budget rules for weekend pullers, weekday shop buyers and storm repair surges
inventory_2 Monthly report showing cost per qualified call and cost per vehicle purchased
Technical approach
The mechanics behind SEM for junkyards, explained plainly.
Match types and negatives
Match types control how closely a search must fit your keyword. Broad matching on words like parts or scrap invites questions you cannot serve. We use tighter matches for expensive terms and review the search terms report weekly to add exclusions.
Location and range settings
A seller must sit inside your collection range, while a parts buyer may drive farther for a rare item. We set separate areas by drive time from the yard, and we exclude areas you cannot reach, so budget is not spent on calls you would have to decline.
Conversion tracking by outcome
We count phone calls over a set length, quote forms and requests for directions, not just visits. Where you record parts sold and cars bought, we feed that data back, so the account learns which searches bring profit and which bring time-wasters.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search produces calls quickly, but it needs a few weeks of search data before the spend is well aimed. We improve it steadily.
Days 1 to 14
We audit the account and phone setup, build the campaigns and set up call tracking. Budgets start modest and conservative while we learn which part and vehicle phrasings produce real calls.
Weeks 3 to 8
Search terms are pruned weekly and budget shifts toward the groups that bring sales. Ads are tested against each other. You begin to see the cost per qualified call for parts and for vehicle purchases.
Months 3 to 6 and beyond
We refine against the vehicles bought and parts sold, add terms for makes that sell well and scale what works. Results depend on competition, stock and answering speed, and we cannot guarantee a result.
Other Junkyards marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should junkyards spend on Google Ads? expand_more
It depends on your area, the value of a typical part sale and how many vehicles you want to buy. We usually start with a modest budget on the best terms and scale only after calls convert. We do not guarantee results.
Do junkyards need separate ads for parts and for scrap cars? expand_more
Yes. Different people search, and they need different words, pages and phone prompts. Mixing them wastes clicks and confuses callers. Two or three clear campaigns almost always beat a single general one.
How do you stop junkyards paying for clicks from people wanting free parts? expand_more
With negative keywords and tight matching. We also check the search terms report weekly, since new unwanted phrasings appear over time. Ads that say you sell used parts and buy cars also discourage people who want something else.
Who should answer the phone at junkyards running ads? expand_more
Someone who can look up your stock or at least take year, make, model and part. Quick answers matter, because parts buyers ring several yards. If nobody can answer in the yard office, we set up a callback list and tell callers what to expect.
Can junkyards advertise cash offers for scrap cars? expand_more
We can advertise that you buy cars, where you collect and how people get a quote. What you pay and your terms are your decisions. We avoid wording that suggests a fixed price before the vehicle is assessed.
Is it worth bidding on the names of rival junkyards? expand_more
Usually not at first. It tends to cost more and brings people who already chose another yard. We focus on part, make and seller phrasing, and review brand terms only if your numbers show a clear opening.
What do the junkyards we work with see in reports? expand_more
Calls by campaign, quote forms, parts sold and cars bought where you record them, plus search terms added to exclusions. Each report ends with what we changed and what we plan, in plain words.
Ready to get more from Junkyards SEM?
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