Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
About HeyLead
The tools and experience to grow leads and sales.
We help businesses improve lead flow, lower cost per lead, and get more ecommerce purchases at a lower CPA. SEO, ads, Insights, Free Tools, and Auto Blogger, run by a team that has done this since 2010.
2006
Delivering results since
12+
Markets served worldwide
6
Core service lines
What we do
Search Engine Optimization
Technical SEO
Local SEO
Search Engine Marketing
Google Ads
Meta Ads
Pay-Per-Click Advertising
Conversion Rate Optimization
Web Design
Landing Page Design
Google Analytics 4
Marketing Attribution
Insights
Free SEO Tools
Auto Blogger
CRM Integration
Lead Generation
Demand Generation
Where we work
HeyLead works with ambitious brands and clinic operators across the United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Singapore, Europe and Asia-Pacific.
Focus market
United Arab Emirates (Dubai) & GCC
We actively serve clients in the UAE, with particular focus on Dubai premium medical aesthetics, plastic surgery, MedSpa, hair restoration, cosmetic dentistry and longevity clinics. English-first growth systems for local patients and medical-tourism demand - SEO, Google Ads, Meta Ads, conversion landing pages, Insights, Free Tools, and WhatsApp-ready follow-up.
Explore Health & Medical Aesthetics marketing arrow_forwardAlso serving: Japan, South Korea and broader Asia-Pacific markets.
For Dubai clinics
HeyLead is the marketing team for premium clinics and clinic groups in Dubai, from medical aesthetics and dermatology to dental, hair restoration and longevity. We run SEO, Google Ads, Meta Ads and web design, and link each campaign to consultation requests. Here is how we work and how a first conversation goes.
How we work
01
Introductory call
We learn about your clinic, your treatments, your patient mix and your goals. You explain what premium means for your brand, and we note any approval steps we must follow.
02
Audit and plan
We review your site, Google listing, adverts and tracking, then propose a plan that respects your approval process. You choose what goes ahead, what waits and when each part starts.
03
Launch and report
Approved campaigns go live, every enquiry is tracked and results are shared with you on a regular schedule. We refine the plan so budget follows the channels that bring consultations.
Marketing for premium clinics
Patients choosing a clinic compare carefully and expect a polished experience from the first click. We build marketing that matches that standard: a refined website, clear search presence and ads that reflect your brand and tone. HeyLead is the marketing team only. Everything clinical stays firmly with your doctors and practitioners, as it should.
Approvals stay with the clinic
We never make medical claims. Advertising wording, treatment descriptions, images and offers follow your own approvals, and nothing is published until you have signed it off. Your medical director or compliance lead remains the final voice on what can be said, shown and promoted, always.
How the work is run
We start by reviewing your website, Google listing and enquiry handling. Then we run search and paid campaigns, review results often and report in plain English. Martin Marinov leads the agency and handles the client relationship himself, supported by a remote team, so you have one senior contact.
Consultations, not clicks
Clicks do not fill treatment rooms. We track calls, WhatsApp messages and booking requests back to the advert or search that started them. That shows which channels bring serious consultation enquiries, so spend can shift toward them and away from traffic that never converts into a booking.
- check_circleBe found on Google.ae when residents and visitors search for your treatments
- check_circleGoogle Ads and Meta Ads on Facebook and Instagram, using only wording you have approved
- check_circleA refined website that makes booking a consultation simple and reassuring
- check_circleTracking of calls, messages and forms so each enquiry has a known source
- check_circleClear reports for clinic owners and managers, priced and discussed in dirhams
- check_circleSenior contact with Martin Marinov throughout, with no medical claims made by us
Questions from clinic owners
Which clinics do you work with?expand_more
We focus on premium clinics and clinic groups in Dubai, including medical aesthetics, dermatology, dental, hair restoration and longevity. If you want steady consultation requests from the right patients, we should talk.
Do you make medical claims in ads?expand_more
No. HeyLead is the marketing team and does not make clinical statements. Ad copy, images and offers follow your own approvals before anything goes live.
How do you measure success?expand_more
We trace calls, messages and booking requests to the campaign that produced them. A booked consultation is a better signal than a click, so we judge results on that.
Will pricing be in dirhams and include VAT?expand_more
Yes, we discuss budgets in dirhams, and VAT is dealt with in the usual way. Your pricing for patients and treatments remains your decision.
What happens in the first conversation?expand_more
Martin Marinov asks about your clinic, treatments and goals, and you ask about our approach. We outline a sensible next step only if it suits you. There is no pressure to commit.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓