Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
About HeyLead
The tools and experience to grow leads and sales.in Australia
We help businesses get more leads and more online sales at a lower cost for each one. We run SEO (getting found on Google), paid ads, and the tracking that shows which of them pay off. We also offer Insights, Free Tools and Auto Blogger. The team has been doing this since 2010.
2006
Delivering results since
12+
Markets served worldwide
6
Core service lines
What we do
Search Engine Optimization
Technical SEO
Local SEO
Search Engine Marketing
Google Ads
Meta Ads
Pay-Per-Click Advertising
Turning More Visitors Into Leads
Web Design
Landing Page Design
Google Analytics 4
Tracking Which Ads Bring Sales
Insights
Free SEO Tools
Auto Blogger
CRM Integration
Lead Generation
Demand Generation
Where we work
HeyLead works with service businesses, clinics and online brands in the United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Singapore, Europe and Asia-Pacific.
Focus market
United Arab Emirates (Dubai) & GCC
We work with clients in the UAE, mainly premium clinics in Dubai: medical aesthetics, plastic surgery, MedSpa, hair restoration, cosmetic dentistry and longevity. We run English-language SEO, Google Ads and Meta Ads for local patients and for people who travel for treatment. Landing pages are built to get enquiries, and follow-up is set up for WhatsApp.
Explore Health & Medical Aesthetics marketing arrow_forwardAlso serving: Japan, South Korea and broader Asia-Pacific markets.
Meet HeyLead
HeyLead helps Australian owner-operators get more calls and booked jobs from the web. We run SEO, Google Ads, Meta Ads and web design, and we track results to the job rather than the click. This page covers who we work with, how projects run, and what to expect when you first speak with Martin Marinov.
How we work
01
Have a yarn
We kick off with an easy conversation about your trade or practice, your patch and the kind of work you want more of. No pitch deck, just questions and honest answers.
02
Check the foundations
We go through your website, listing, ads and tracking, then tell you plainly what we would fix first and why. You choose whether to proceed, and there is no pressure either way.
03
Launch and keep tuning
We put the plan live, track every enquiry and review the numbers with you on a regular schedule. Each round moves budget toward whatever is bringing in paying work, and away from the rest.
Made for owner-operators
Plenty of our clients are on the tools themselves or run a small crew. You are busy, and marketing keeps slipping down the list. We take it over, keep it simple and give you straight answers. You focus on the work in front of you, and we focus on filling the diary.
The way a project runs
We begin by checking your website, Google Business listing and call tracking. Then comes the ongoing work: search, ads, regular reviews and small improvements. Martin Marinov leads the agency and speaks with clients directly, and our remote team supports him, so your account never sits with a stranger.
Why we count bookings
Anyone can buy clicks. What matters is whether the phone rings and the calendar fills. We follow each call, form and booking back to the ad or search that produced it. Then we back what works, drop what does not, and show you the proof in plain figures.
Your business, your call
Pricing, quotes, licensing, job scheduling and who you accept as a customer are all yours to decide. We do not step into those areas. Our part is the marketing: getting the right people to contact you, and helping you see which efforts are paying off.
- check_circleShow up on Google.com.au when locals in your area search for your service
- check_circleGoogle Ads and Meta Ads on Facebook and Instagram, set against a budget you approve
- check_circleA website that makes calling or booking the easiest next step
- check_circleCall and form tracking so you know which marketing delivered the job
- check_circleReports in everyday language, with no jargon to decode
- check_circleStraight access to the person leading your account, Martin Marinov
What owners ask us first
What kind of business is a good fit?expand_more
Owner-led local businesses that serve customers in a defined area, such as trades, clinics, professional practices and similar. If you make the decisions yourself and want more booked work, we should talk.
Do I need a big budget to start?expand_more
Not necessarily. We will say honestly what we think is realistic for your market and goals, and we would rather start sensibly than overspend. Figures are quoted in Australian dollars.
How do you prove the marketing works?expand_more
We tie calls, forms and bookings back to their source, so you see what each ad or search produced. That is a better test than counting clicks or impressions.
Will I deal with the same people each time?expand_more
Yes. Martin Marinov leads the agency and works with clients directly, and the remote team keeps things moving. You will always know who to contact.
What is the first chat like?expand_more
Casual and useful. We learn about your business and goals, you ask whatever you like, and we suggest a next step if it makes sense. Nobody will push you to sign.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓