Vendor instructions
Homeowners in Solihull, Sutton Coldfield or Black Country towns asking for a valuation. We judge these by instructions won, not by clicks or by how many people viewed a portal listing.
Real Estate and Property · City · Birmingham and the West Midlands
Estate agent and lettings lead generation in Birmingham and Solihull
A landlord in a Jewellery Quarter flat conversion and a family selling a Dorridge detached house are both 'Birmingham' clients, but they rarely read the same advert.
Birmingham estate agents, lettings desks, property managers and maintenance firms already pay Rightmove, Zoopla and OnTheMarket to show their listings. HeyLead adds what the portals do not bring: direct calls from vendors, landlords, owners and managing agents who are choosing who to hire. We run Google Ads, SEO, Meta ads and landing pages (pages built to win one kind of enquiry), keep sales and lettings measured separately, and report in pounds with VAT at 20 per cent shown.
- check_circle Sales and lettings measured as two different jobs
- check_circle Solihull, Black Country and city-centre stock treated as separate pitches
- check_circle Agent redress scheme membership shown where your firm holds it
What we do
How we bring in vendors, landlords and owners
Lead generation here means search, ads, pages and tracking working together, so the right vendor or landlord reaches the right desk.
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Google Ads / Search
Your valuation, letting agent and property management offers shown to people searching in your postcode areas, split by sales and lettings, with negative keywords that keep renters and buyers off landlord ads.
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SEO
Pages for places like Solihull, Harborne and Sutton Coldfield, plus a well-kept Google Business Profile so vendors checking your firm find the same details everywhere.
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Meta Ads
Facebook and Instagram offers for local owners and past enquirers, such as a valuation or a rent review, with a fast reply from the right desk.
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Landing pages
Separate pages for vendors, landlords, property management and maintenance. Each loads quickly on a phone and has a short form, a number and redress scheme details where your firm is named.
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insights
Tracking
Calls, forms and enquiries counted by source, so each instruction, managed door or maintenance job can be traced back to the ad or search behind it.
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CRM routing
Optional link to your CRM (the system where your team keeps client records) that sends sales, lettings, management and maintenance enquiries to the right team with the area and offer attached.
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Lead generation
The enquiries we aim to bring you
Vendors, landlords, owners and managers with a property and a need, rather than people who briefly opened a listing.
Landlord and lettings leads
Landlords with a vacant flat or house in the city centre or student areas, wanting a lettings desk or a managing agent. These stay separate from sales in every report and every form.
Managed-portfolio enquiries
Owners and investors with several units, from apartment blocks to terraces, asking who can manage tenants, rent and repairs. We match them to the postcodes your managers can reach.
Void and building maintenance
Managers and landlords needing voids turned around, common areas cared for or repairs done. These go to the maintenance team and are never mixed with a valuation request.
Who we work with
Typical clients in Birmingham
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Sales and lettings desks covering Solihull, Sutton Coldfield or south Birmingham who want vendor and landlord enquiries direct.
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Property managers running blocks and portfolios from city-centre apartments to Black Country terraces, and seeking new managed doors.
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Property maintenance operators handling voids, common areas and reactive repairs for managers and landlords across Birmingham.
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Commercial and luxury residential agents who need pages of their own instead of a slot on a general agency site.
The local picture
Real estate and property marketing in Birmingham: what to know
Your market
What is different about Birmingham
Birmingham property is several markets, not one. City-centre flats around the Jewellery Quarter and Digbeth attract investors and renters, while the universities keep lettings busy in Selly Oak, Edgbaston and parts of Coventry.
Solihull, Sutton Coldfield, Knowle and Dorridge favour family houses, often with a longer sale cycle. Black Country towns such as Dudley and Walsall have terraces and 1930s semis where buyers are usually local.
Agents must belong to a redress scheme (the body that handles complaints about them), and pages should say so plainly. Rightmove, Zoopla and OnTheMarket carry listings for all these markets, yet vendors and landlords rarely choose an agent from a portal profile alone.
They ask around, search, and then look hard at the firm's own website.
Your customers
How customers find you
Portal visitors are house-hunters looking at a listing. Your instructions come earlier, from a landlord whose tenant has given notice, a homeowner asking what a semi in Halesowen would fetch, or an owner hunting for a managing agent in Birmingham.
Those searches add a suburb or a postcode, and people often compare two or three agents. We keep sales and lettings in separate campaigns, treat property management as its own offer and send maintenance requests to a dedicated page.
A good lead has an address and a timeline. Reports count instructions, managed doors (properties you take on to manage) and maintenance jobs, and show what each one cost in pounds.
Our approach
How HeyLead runs it for you
Google Ads shows your valuation, letting agent and property management offers to people searching in the postcode areas you cover. We add negative keywords (words that stop your ad showing on the wrong searches) so tenants and buyers do not see landlord ads.
SEO builds pages for suburbs such as Solihull, Harborne and Sutton Coldfield, and tidies your Google Business Profile (the listing that shows on the map). Meta ads reach local owners and past enquirers with a valuation or a rent review.
Every offer has its own landing page, and we test the call and form route before any money is spent. If you use a CRM (the system where your team keeps client records), enquiries can go straight into it.
Tracking then ties each instruction, managed door or maintenance job to the search or advert that started it.
Building stock
city flats, suburban houses, and Black Country stock
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Birmingham
One big Birmingham radius
Vendors in Solihull and landlords in Wolverhampton behave differently, but one big radius averages them. The report says the campaign works while half the enquiries come from places your team never visits.
Sales and lettings under one number
A sale instruction and a lettings fee differ in value, timing and repeat business. Blend them and the cost per enquiry is a number that fits neither desk, which is how budgets get set wrongly.
Maintenance work mixed with agency leads
A landlord who wants a void (an empty property) turned around fast is not looking for a valuation. Send both to one form and your staff spend mornings sorting messages while the maintenance job goes to someone else.
How it works
How Birmingham lead generation is set up, step by step
- 01
Decide which enquiries you want
Choose what you want this quarter, whether vendor instructions, lettings or managed doors, and match each one to the Solihull, city-centre or Black Country postcodes you cover.
- 02
Build one page per offer
A valuation page, a landlord page, a property management page and a maintenance page each get a form and a phone number. Redress scheme details go on the pages where your firm is named.
- 03
Send each enquiry to the right desk
Sales, lettings, management and maintenance enquiries arrive labelled, so the right person replies quickly. We test the route before any ad spend.
- 04
Count signed work
Reports track instructions, managed doors and maintenance jobs by area, with the cost of each in pounds, and ignore leads that never answered.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Birmingham letting agent marketing | Agent or landlord seeking marketing help rather than a rental listing |
| Birmingham estate agent SEO | Sales desk wanting local vendor instructions from search |
| Birmingham property management company | Landlord or owner looking for someone to look after a rental |
| Birmingham property maintenance company | Manager or owner needing void, common area or repair work |
| Solihull estate agent valuation | Vendor testing the market before choosing between two or three agents |
Google Maps
Birmingham and the West Midlands on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Birmingham
Direct answers on lead types, methods, coverage and how qualified enquiries are counted in Birmingham.
What leads do you generate for Birmingham real estate? expand_more
Vendor and landlord enquiries for sales and lettings, managed-door enquiries from owners and property maintenance requests from managers. Each type goes down its own path so your team can tell them apart at a glance. Portal browsers are not counted as leads.
Which lead generation methods do you use in Birmingham? expand_more
Google Ads for people searching now, SEO for suburb and service pages, Meta for nearby owners and past enquirers, and landing pages with one offer each. Tracking shows which method produced an instruction. A CRM link is optional and gets enquiries to the right person quickly.
How does this differ from Rightmove, Zoopla and OnTheMarket? expand_more
Those portals remain your shop windows. HeyLead builds a channel you own next to them, where vendors, landlords and managers reach you directly. It is not an attempt to replace a portal.
How do you judge lead quality in Birmingham? expand_more
By what turns into work: signed instructions, managed doors and completed maintenance jobs, by area. A high number of enquiries that never reply is a problem, not a success.
Can we target Solihull and the Black Country separately? expand_more
Yes, and usually you should. They have different stock, different buyers and different speeds of sale, so each gets its own campaign and its own line in the report. Coventry can be added on the same basis.
What should our firm have ready before we start? expand_more
Have access to your Google Business Profile, any ads account you already use, and your website. We also need your areas, your redress scheme details and a rough idea of how many valuations or viewings your team can handle each week. The first campaigns are then planned around what you can deliver.
Do you have a Birmingham office, and do you hold agent registration? expand_more
No. HeyLead is an online team, so there is no Birmingham office to visit, and we work with you by phone, video or WhatsApp. HeyLead is a marketing agency, not an estate agent, so redress scheme membership belongs to your firm and we only show what you confirm.