In Birmingham, turning a family home into a shared house can need planning permission, and larger shared houses need an HMO licence from the council.
Birmingham landlords can face planning rules, licences and deposit duties before a tenant even moves in, and many would rather hand the home to a manager who knows the ground. HeyLead runs Google Ads, SEO, Meta ads and landing pages that speak to landlords in Selly Oak, Harborne, Erdington and the Jewellery Quarter, keeps tenant searches out of the landlord stream, and follows each lead to an appraisal and a signed agreement. Redress membership, client money protection and the tenancies stay with you. Reports come in pounds, with VAT split out.
What we do
SEO, Google Ads, Meta and web design each have a Birmingham page. Here they are turned towards landlords who might hand you a home to manage.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Agents managing student and professional house shares across Selly Oak, Edgbaston and Harborne
Managing agents with city apartments in the Jewellery Quarter, Digbeth and Brindleyplace
Firms that look after family lets in Sutton Coldfield, Erdington and Handsworth for small landlords
Managers who can guide inherited or first-time landlords through licensing, safety and deposit duties
The local picture
Your market
Birmingham has a large private rented sector, and much of it sits inside a heavy set of local rules. Turning a family home into a shared house (an HMO, where several unrelated people share) can need planning permission.
Larger shared houses need a mandatory HMO licence from the council, and the council can add licensing for smaller shared houses or for whole areas. The rules vary by street, so landlords need to check Birmingham City Council's current position.
Many feel that load and would rather pay a manager who understands it. Student demand around Selly Oak, Edgbaston and Harborne drives shared-house landlords, the Jewellery Quarter and Digbeth attract apartment investors, and Erdington, Handsworth and Kings Heath hold terraces and semis owned by small landlords.
Managing agents must belong to a redress scheme and hold client money protection. Solihull, Dudley, Walsall, Sandwell, Wolverhampton and Coventry are separate councils with their own rules.
Your customers
The landlord worth paying for has a let or empty home and asks for an appraisal, a management quote or help with licensing. Searches cluster around HMO management, letting agents by district, how licensing works and switching from a poor agent.
Tenants on Rightmove, Zoopla and OnTheMarket are not this lead, so we keep them out of landlord ads. We skip room-seeker, deposit and guarantor searches, and we do not chase landlords whose plans conflict with planning or licensing rules.
Reports follow landlord calls, appraisals and signed management agreements by district, with the cost of each in pounds.
Our approach
We build a landlord page for each patch you serve. It states your fee structure, your redress scheme, client money protection and which licences you help landlords obtain or renew.
A short form asks about bedrooms, current occupancy and whether the home is licensed, so your valuer arrives prepared. Paid search goes after landlord terms for shared houses and family lets separately, because their buyers differ.
Meta ads put guides in front of landlords, such as what to check before converting a house to a shared home, and show ads again to people who read them.
SEO content answers the licensing and compliance questions Birmingham landlords type, and sends them to the council for the current rules.
Building stock
Student house shares in Selly Oak and Harborne, apartment conversions in the Jewellery Quarter and Digbeth, and small-landlord terraces and semis in Erdington and Handsworth
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Redress scheme membership and client money protection for managing agents in England, plus HMO and selective licensing wherever Birmingham City Council requires it; all of this stays with the client.
Common mistakes
Birmingham landlords often hesitate because they are unsure what their house needs. Pages that ignore this lose them to an agent who addresses it. Clear, careful pages that explain your role and point to the council earn the call.
Shared-house enquiries bunch up around the academic year and go quiet after. Spending evenly all year wastes money. We plan budgets around the student calendar and push family and apartment landlords in the slower months.
A Sutton Coldfield family landlord and a Selly Oak shared-house owner want different reassurance. A generic city page bores both. Pages for each patch, with the right worries, let each landlord see you understand their property.
How it works
We decide whether shared-house owners, apartment investors or small family landlords come first, then match districts to where you can manage and inspect quickly.
Fees, redress scheme, client money protection and licensing support appear in plain words, with links to the council for the rules.
Search and Meta ads run for landlords only, with tenant and room-seeker searches blocked.
Each month shows calls, appraisals and management agreements by district, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| HMO management Selly Oak | Shared-house landlord near the university |
| letting agent Kings Heath | Local landlord comparing firms |
| do I need an HMO licence Birmingham | Licensing worry, early stage |
| property management Jewellery Quarter | Apartment investor |
| change managing agent Birmingham | Switcher after poor service |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions Birmingham managing agents put to us first.
Look for the agency that reports signed management agreements and understands that shared-house landlords and family landlords need different pitches. HeyLead builds landlord-only campaigns and reports them in pounds.
It can explain what you do to help, and link to Birmingham City Council for the rules. The council decides what applies to a given street or house. HeyLead writes marketing copy, not legal advice.
No. Their worries, prices and buying speed differ, so each gets its own page and ads. Mixed campaigns also blur which offer is earning signed agreements.
We put more shared-house landlord spend ahead of the academic year and shift to apartment and family landlords when students are away. Your capacity for new lets sets the pace.
Your redress scheme, client money protection certificate, professional body membership and how you handle deposits and safety certificates. We show whatever you hold.
No. HeyLead works online with clients by phone or video, and runs campaigns for whichever Birmingham districts and nearby boroughs your team covers.
Other pages for this city.