Offices and sheds on the same form
A law firm shopping for a floor and a distributor shopping for a yard need different answers. One enquiry form serving both leaves your team to sort it by hand. Separate pages with their own questions save hours.
Commercial Real Estate · City · Birmingham and the West Midlands
Commercial property marketing in Birmingham and the Black Country
A Colmore Row office floor, a Digbeth warehouse studio and a Tyseley shed share a city name and almost nothing else.
Commercial property buyers in Birmingham rarely search like house-hunters. They look for a floor, a unit or a yard of a certain size in a named area. HeyLead builds Google Ads, SEO, Meta ads and landing pages around each submarket (a district with its own kind of space) you work, links ads to your current availability, and follows every enquiry to a viewing, a deal or an instruction. RICS regulation and client money handling stay with you. Numbers are given in pounds, with VAT listed apart.
- check_circle A page per submarket, from Colmore Row to the Black Country
- check_circle Live availability on every page, not a generic enquiry form
- check_circle Viewings and instructions tracked, with costs in pounds
What we do
Channels behind Birmingham occupier enquiries
Every channel has its own Birmingham page. Here they are set up around live availability and landlord instructions.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in Birmingham
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Agents letting offices in the Colmore Business District, Brindleyplace and Paradise
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Industrial and logistics agents covering Tyseley, Aston and Black Country estates
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Creative and mixed-use specialists around Digbeth, the Jewellery Quarter and Fazeley Street
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Out-of-town business park agents at Fort Dunlop, Birmingham Business Park and Blythe Valley
The local picture
Commercial real estate marketing in Birmingham: what to know
Your market
What is different about Birmingham
Birmingham commercial property is a set of separate markets. Colmore Row and its streets form the prime office core for law, finance and professional services, with Brindleyplace and Paradise adding further grade A space.
Digbeth and the Jewellery Quarter host creative firms and converted buildings, and the planned HS2 station at Curzon Street keeps Digbeth in the conversation with occupiers and investors. Tyseley, Aston and the Black Country estates in Wednesbury, Darlaston and Oldbury serve manufacturing and distribution.
Out-of-town parks such as Fort Dunlop, Birmingham Business Park and Blythe Valley draw corporate occupiers who want parking. Occupiers and landlords use specialist property sites and agents, and reputable firms work to RICS standards.
Your customers
How customers find you
We look for a named business with a size, a use and a move window, or an owner with empty space who wants an agent. Searches fall into to-let and for-sale terms by submarket, agent comparisons by property type, and landlord searches.
We leave out residential wording, self-storage and job seekers. Enquiries are matched to live stock first, and open requirements are kept on a list for later.
Reports show enquiries, viewings and instructions by submarket, with the cost of each in pounds, so spend moves to the segment that pays best.
Our approach
How HeyLead runs it for you
Each submarket you work gets a page with current space, sizes, parking and transport notes, and the people who handle enquiries. A form asks for floor area, use and timing.
Ads run on property type and location terms, with extra versions for terms like grade A, creative space or yard. Meta ads and banner ads reach landlords and occupiers with short market notes.
SEO content answers occupier questions about business rates, EPC (energy performance certificate) requirements and lease lengths, and points to the official sources. Your listings on specialist sites such as EG Propertylink, Realla and CoStar remain your record, and your website backs them.
Building stock
Grade A offices around Colmore Row and Brindleyplace, converted creative space in Digbeth, industrial units in Tyseley and the Black Country, and out-of-town business parks
Listing sites in this market
EG Propertylink, Realla, CoStar
Licences you show on your page
RICS regulation for chartered firms, HMRC anti-money-laundering registration and client money handling; all of this stays with the client.
Common mistakes
Common commercial real estate marketing mistakes in Birmingham
Out-of-date availability
If the page lists space that has already been let, you pay for a click and lose trust. We link pages to your live schedule and agree how let units get removed.
Relying only on listing sites
Specialist sites get the enquiry under their own brand. A firm site with a clear view on a submarket, such as Digbeth or Tyseley, lets landlords choose you directly, not just through a listing.
How it works
How a Birmingham commercial campaign gets built
- 01
List your submarkets
We sort your stock and instructions by area and property type, from Colmore Row offices to Black Country units.
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Build availability pages
Current space, size bands, parking and transport, plus named contacts, go on every page.
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Split by property type
Office, industrial, retail and landlord campaigns run on separate budgets and tracking.
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Count the deals
Monthly reports tie enquiries to viewings, lettings and instructions, by submarket, in pounds.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office to let Colmore Row | Occupier wanting the prime core |
| industrial unit to let Tyseley | Distribution or light industrial |
| creative office space Digbeth | Studio or agency seeking character space |
| commercial property agents Birmingham | Landlord or occupier choosing a firm |
| business park offices Solihull | Occupier wanting parking and access |
Google Maps
Birmingham and the West Midlands on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions about commercial real estate in Birmingham
Questions Birmingham commercial agents and owners ask first.
Who is the best commercial property marketing agency in Birmingham? expand_more
One that reports viewings and instructions, not only clicks, and understands that the prime core and the Black Country estates are different jobs. HeyLead builds pages per submarket and reports in pounds.
Do we need residential portals? expand_more
Not for commercial stock. Occupiers turn to specialist listing sites and agents, so we concentrate on those channels plus your own site and ads.
What role does HS2 play in our marketing? expand_more
It is a live conversation for Digbeth and the city core, so content can discuss the area and its investors. We avoid promises about timing or outcomes and point readers to official sources.
Which submarkets should we start with? expand_more
The ones where you already hold stock and can show space the same week. Adding another area is sensible after leads flow. Starting with everything spreads the budget too thin.
What will landlords expect to see? expand_more
RICS status if you hold it, recent deals you can describe, your approach to lease terms and EPC rules, and how you handle client money. HeyLead is not your legal adviser.
Do you have a Birmingham office? expand_more
No. HeyLead has no Birmingham base. We work with you online and run commercial campaigns for the areas your team covers.
Other Real Estate and Property niches in Birmingham
Other pages for this city.