Seller valuation requests
Homeowners in Roundhay, Horsforth or Wakefield asking what their property is worth. We count valuations booked and instructions won, not form fills.
Real Estate and Property · City · Leeds and West Yorkshire
Real estate lead generation in Leeds, from city lettings to Wakefield sales
A student let in Hyde Park, a riverside flat by Leeds Dock and a semi in Horsforth are three different instructions, and each needs its own way in.
Leeds agents and property managers win work when landlords and sellers find them before a rival. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and landing pages (web pages built for one offer) that bring you valuation requests, landlord calls, managed-property enquiries and maintenance jobs. We count leads by type and by town, from Headingley to Bradford and Wakefield, in pounds with VAT visible. The first step is a free audit.
- check_circle Sales and lettings priced and tracked as different jobs
- check_circle Town pages for Bradford, Wakefield, Huddersfield and Harrogate alongside Leeds city
- check_circle Redress scheme and client money protection details shown where you hold them
What we do
Lead generation methods used across Leeds and West Yorkshire
Six parts work together, from search to call routing, so Leeds property leads reach your desk ready to act on.
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Google Ads / Search
Google Ads for landlord, seller and maintenance searches, split by town from Leeds city to Bradford and Wakefield, with blocked search words that keep portal browsers and tenants away from your budget.
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SEO
Local SEO with town and service pages, tidy Google Business Profile categories and service areas, and content that answers what a Headingley landlord or a Roundhay seller asks.
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Meta Ads
Facebook and Instagram ads that remind site visitors about free valuations and rent appraisals, plus audiences of landlords and past enquirers, with new images and wording on a regular cycle.
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Landing pages
Pages built for one offer, with short forms and tap-to-call, quick on a phone, so a seller in Chapel Allerton can request a valuation without scrolling through a brochure.
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Tracking
Call and form tracking by town and job, so sales, lettings, management and repair enquiries each show separately in your monthly report.
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CRM routing
Alerts that send each new lead to the right person within minutes. It helps most when landlords call more than one agent and the first to reply wins.
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Lead generation
What we aim to bring in for Leeds property firms
Sellers, landlords, block owners and repair clients from towns you can serve, not casual portal browsers.
Landlord and letting enquiries
Landlords with city apartments, student houses or commuter-town lets seeking full management or tenant-find. Kept apart from sales because the fee and timeline differ.
Managed-property calls
Owners and blocks weighing up a property manager, counted as doors taken on. We only target towns your team can look after properly.
Repair and empty-property requests
Managing agents and landlords needing communal, roof or empty-property work. Quoted and reported as maintenance jobs, which are a different piece of work from an instruction.
Who we work with
Typical clients in Leeds
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Sales and lettings agents with branches in Leeds suburbs like Headingley, Chapel Allerton, Horsforth or Roundhay.
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Property managers running student portfolios, city apartment blocks and commuter-town rentals across West Yorkshire.
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Property maintenance firms handling empty-property work, communal areas, roofs and repairs for landlords and managing agents.
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Conveyancing and surveying practices wanting home-mover enquiries from Bradford, Wakefield and Harrogate.
The local picture
Real estate and property marketing in Leeds: what to know
Your market
What is different about Leeds
Leeds property splits by street type and by season. The city centre and the riverside are mostly apartments, often let to young professionals. Headingley, Hyde Park and Woodhouse are terraces and back-to-backs let to students on cycles agreed well in advance.
Chapel Allerton, Roundhay and Horsforth bring family sales, Bradford and Wakefield have terraces and semis on their own price ladder, and Harrogate means Victorian villas and commuters.
Agents in England must belong to a redress scheme, and lettings agents must also hold client money protection, so those details are worth showing where buyers can see them. Rightmove, Zoopla and OnTheMarket carry the listings.
An instruction, meaning a seller or landlord who signs with you, comes from people who search for an agent rather than for a property. A Leeds city lettings market and a Bradford sales market are different jobs on different maps.
Your customers
How customers find you
Sellers search months before they list, with phrases like 'estate agent Wakefield' or 'valuation Roundhay'. Landlords search when a tenant leaves or a portfolio grows: 'letting agent Leeds' or 'property management Headingley'.
Managing agents and block owners look for repair help when a roof or communal area needs work. Those are the searches worth paying for and ranking for. We skip 'houses to rent' and 'flats for sale', which belong to the portals.
A good lead is a valuation request, landlord call or maintenance quote from a postcode you serve. Reports count instructions, managed doors and maintenance jobs, in pounds, and leave out portal views.
Our approach
How HeyLead runs it for you
Google Ads goes after valuation, landlord and maintenance searches town by town, so a Headingley lettings budget stays apart from Wakefield sales. SEO adds town and service pages, backed by a tidy Google Business Profile (your listing on the map).
Facebook and Instagram remind site visitors about a rent appraisal or free valuation. Every offer lands on its own page with its own form. Calls and forms are tagged by town and job type, then sent to the person who owns them so someone replies fast.
Reports show instructions won, doors taken on and maintenance jobs booked, in pounds with VAT shown.
Building stock
city apartments, Yorkshire terraces, and commuter towns
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Leeds
Treating Leeds city and Bradford as one market
City-centre lettings and Bradford sales attract different people, need different pages and cost different amounts to win. One shared campaign averages them out, hides the winner and starves the one that works. Split them and the figures start to mean something.
Competing with the portals on their own searches
Nobody wins 'houses for sale Leeds' against Rightmove. The searches that produce instructions name a suburb and a role, like a landlord asking for a letting agent in Headingley. Portal searches burn budget, while agent searches bring sellers and landlords to your door.
One inbox for four different jobs
Sellers, landlords, block owners and repair requests want different replies at different speeds. Mixed into one form they wait in a queue, and the quickest agent usually wins the instruction anyway. Separate forms and routing put each enquiry in front of the person who can answer it.
How it works
How lead generation runs, from audit to monthly numbers
- 01
Pick the jobs and the towns
Decide whether the priority is sales, lettings, management or maintenance. Then choose which of Headingley, Bradford, Wakefield, Huddersfield or Harrogate your team can serve well. Leave the others off until you have capacity.
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Give each job its own page
Seller valuation, landlord appraisal, managed-property and repair-quote pages each carry their own form and proof. Ads and search work point straight at them, never at a generic homepage.
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Set up fast follow-up
Every call and form is tagged by town and type, then sent to the right person quickly, because in lettings the first agent to answer often wins. Alerts arrive on a phone, not in an inbox.
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Report what was won
Each month you see valuations booked, instructions won, doors taken on and maintenance jobs, in pounds with VAT visible, cut by town. Portal views and raw form fills stay out of the headline numbers.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| letting agent Headingley | Landlord or student-let owner choosing an agent, not a tenant |
| estate agent Wakefield | Seller comparing local firms before instructing |
| property management company Leeds | Owner or investor wanting someone to run a portfolio |
| property maintenance company Leeds | Managing agent or landlord needing repairs or empty-property work |
| landlord services Bradford | Buy-to-let owner weighing full management against tenant-find |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Leeds
Answers on lead types, methods, student lets, coverage and what we need to start.
What leads do you generate for Leeds real estate? expand_more
Seller valuation requests, landlord and letting enquiries, calls from owners wanting property management, and repair requests from managing agents and landlords. Each has its own page and form. That way your team knows what kind of work every enquiry is before picking up the phone.
What lead generation methods do you use in Leeds? expand_more
Google Ads and SEO for people searching by town, Facebook and Instagram ads for people who visited and left, and landing pages built for one offer. Call and form tracking shows where each lead came from. We add automatic routing to the right person when slow follow-up is holding you back.
How is this different from Rightmove, Zoopla and OnTheMarket? expand_more
The portals show homes to people who are browsing. We bring you sellers, landlords and owners who search for an agent or manager. Keep your listings where they are, because this is extra reach and not a replacement.
Are student lettings a different job from other lettings? expand_more
In practice, yes. Student lets around Headingley and Hyde Park are agreed on an annual cycle, while professional lets in the centre and commuter towns follow different rhythms. We plan campaigns around your calendar and report them separately.
Which parts of West Yorkshire can we target? expand_more
Any place your team can serve properly. That may be Leeds suburbs only, or it may reach Bradford, Wakefield, Huddersfield, Halifax and Harrogate. We leave out the rest so ad spend does not go on enquiries you cannot follow up.
What do you need from me to start? expand_more
Access to your Google Business Profile, your ads account if you have one, and your website. Tell us which towns and services to focus on, which redress scheme and client money protection details you hold, and how many new instructions you can take on.
Do you have a Leeds office? expand_more
No. We are an online team, not a Leeds branch. Everything is done by phone, video call and WhatsApp, and the campaigns are built for the towns your team covers.