People in Halifax search for a plumber in Halifax, not in Leeds, and Google shows them a different set of results when they do.
A Leeds plumber, cleaner or letting agent is found in Halifax or Harrogate when there is a page and a Google listing for that town. HeyLead plans one page for each service and area, puts your Google Business Profile (the listing that shows on the map) in order, and reports the calls you get by town, in pounds. We leave alone the listing searches that belong to the big property portals, because a small firm will not outrank them. Start with the free audit.
What we do
Unpaid search is slow by nature, so ads and social media bring in early calls while the pages mature.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbing and heating firms in Bradford and Halifax who would rather have steady unpaid calls than a permanent ad bill
Lettings agents and property managers in Headingley, Chapel Allerton and Roundhay who lose landlord enquiries to national names
Cleaning and facilities contractors around Wakefield and the city centre who tender for offices, blocks and schools
Owner-led Leeds companies unsure whether to hire an SEO contractor or an agency and wanting one accountable team
The local picture
Your market
Search in West Yorkshire is decided by place names. A householder in Halifax or Huddersfield usually adds the town to the service, while someone in Harrogate, a North Yorkshire town on the county line, will often look for a Harrogate firm rather than a Leeds one.
Homes range from city-centre apartments and riverside conversions to stone terraces, Victorian villas and commuter-belt semis, and each produces different service searches. Rightmove, Zoopla and OnTheMarket take most of the property listing searches, so lettings firms do better with searches from landlords, owners and sellers.
Agents in England should hold membership of a redress scheme, and trades should show Gas Safe where it applies. Those are your credentials, and they build trust on the page. Prices are in pounds, with VAT at 20 per cent shown separately.
Your customers
Your customers search with a town and a service: 'boiler service Halifax', 'letting agent Headingley' or 'office cleaning Wakefield'. Those are the searches we go after, because someone typing them is ready to phone.
We skip broad national terms and keep job-seeker traffic out of the reports. A good lead is a call or form from a named town, and each month's report shows those against the fee, in pounds.
SEO takes time, so we say openly when a page needs longer, and we never guarantee a ranking.
Our approach
We begin with a search map: which towns and services you can cover, and what people type for each. That gives a short page plan, with one page for each service and town group.
Each page's title, headings and schema (code that tells Google what the page is about) all say the same thing. Your Google Business Profile gets accurate categories, service areas, answered questions and a routine for asking actual customers for reviews.
The Leeds hub page links to those pages so weight flows to the towns that pay. Local directory listings and links are genuine, not bought in bulk. Calls and forms are tracked by town.
SEO builds over months, so early reports show what was published and what has started to move.
About the area
city apartments, Yorkshire terraces, and commuter towns
Licences you show on your page
Agent redress schemes; Gas Safe
Common mistakes
A single page titled Leeds makes Bradford, Wakefield and Halifax compete for one result, and each tends to lose to a rival that names the town. Split the pages along the lines customers use when they say where they live, and link them from the hub.
Rightmove, Zoopla and OnTheMarket take the listing searches, and an agency site will not beat them there. Point your pages at landlord, valuation, block management and service searches, where a local firm can win the enquiry directly and the searcher expects a person to answer.
Some SEO contractors hand over a report each month and leave the site untouched. If nothing new is published, nothing new ranks. Ask what pages, profile changes and proof will appear every month, then count the calls those pages bring.
How it works
List the services you sell and the towns you cover, then check what people type for each. The result is a short plan of pages worth writing, and a list of searches not worth chasing.
Each page gets its own title, heading and proof, and links back to the Leeds hub. We publish in order of likely payback, starting with the towns where your crews are already busy.
Your Business Profile gets correct categories and service areas, answered questions and a routine for asking happy customers for reviews. Registrations and redress scheme details are shown where they apply. Every local listing must be genuine.
Calls and forms are recorded by town. Each month we show what was published, what moved and what came in, then decide which pages to extend and which to rewrite. Nothing is promised on timing.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best seo agency in Leeds | Comparing agencies on what they publish and how they report |
| best seo company in Leeds | The same comparison, phrased for a company rather than an agency |
| seo contractor in Leeds | Hiring one freelancer, where HeyLead offers a team |
| Leeds seo agency | Owner-led trades, cleaning and lettings firms across West Yorkshire |
| local seo Leeds | Map results and town pages that match the real service area |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Direct answers for Leeds firms sizing up SEO help, including the contractor question.
That depends on what you need, so ask each agency what it will publish and how it will report. You want town-level pages, a corrected Business Profile, realistic timelines and results in calls rather than ranking screenshots. HeyLead runs Leeds SEO on those terms, and the free audit shows where to begin.
For a small, one-off task a contractor can be fine. For ongoing work you want more than one pair of hands covering pages, profiles, tracking and reporting. HeyLead is an agency team, so cover does not depend on one person's diary.
If you serve them, yes, because customers search with their own town name. Each page should carry real detail: the services, local proof and a way to call. We avoid dozens of thin near-copies and only build pages you can staff.
Plan in months. Profile improvements can show sooner, while new pages take time to be found and trusted. We do not promise positions, and early reports focus on what has been published and which calls have started to arrive.
Yes. Landlords and tenants search differently from sellers and buyers, so separate pages let each speak plainly. Lettings pages can aim at landlord, management and valuation searches in Headingley or Roundhay, while sales pages avoid competing head-on with the property portals.
Access to your website and Google Business Profile, plus a list of the services you want more work for and the towns you will travel to. Send us any registrations or memberships you hold and the reviews you already have.
No. HeyLead is an online team, so there is no Leeds address to visit. We work with you by phone, video or WhatsApp, and your own Business Profile uses the address you operate from or is set to serve customers at their homes.