A boiler engineer based in Kirkstall can be in Armley in minutes, while Halifax is a much longer trip, and the advertising should know that.
Leeds homeowners call a boiler engineer or plumber in a hurry when something breaks, and plan a replacement or rewire over weeks. HeyLead runs Google Ads, local search, Facebook and Instagram ads and landing pages (web pages built for one offer) so both kinds of job reach you. Advertising follows drive time toward Bradford, Wakefield, Huddersfield and Halifax, and Gas Safe registration is shown wherever gas work is advertised. Reports are in pounds with VAT shown, and the first step is a free audit.
What we do
Paid search, local SEO, Facebook and Instagram ads and landing pages work as one plan, shaped by the roads your vans use.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Boiler and heating engineers who want servicing contracts and replacements, not only call-outs at awkward hours.
Plumbers dealing with Victorian terrace pipework, older bathrooms and leaks in city-centre flats.
Electricians chasing rewires, consumer unit changes and landlord safety checks over emergency-only work.
Multi-van firms deciding which West Yorkshire towns to serve and which to leave to somebody closer.
The local picture
Your market
A trade job in West Yorkshire is decided by the road as much as by the ad. Leeds sits on the M1, M62 and A64, with the A61 running north toward Harrogate, and rush hour on any of them can double a journey.
Halifax and Huddersfield sit in Pennine valleys, where steep streets and hillside terraces make parking and access slower than the map suggests.
Most homes are Victorian and Edwardian terraces, back-to-backs, stone cottages in the valleys and modern flats in the centre, so older pipework and wiring are common. Winter arrives early on the higher ground. Gas work requires Gas Safe registration, which customers can check online.
Landlords need an annual gas safety check on each rental, which creates steady planned demand. NICEIC membership belongs on electrical pages when you hold it.
Your customers
There are two kinds of trade customer. One searches in a hurry: 'boiler not working Leeds', 'burst pipe Wakefield', 'boiler repair Halifax'. That person wants a phone number and a firm that picks up.
The other is planning: 'boiler replacement quote', 'landlord gas safety check Bradford', 'rewire Headingley'. That person wants proof, photos and a form. We reach both, with separate ads and pages. A good lead is a call or form from a town you can reach.
We block do-it-yourself searches and job-seeker traffic. Reports show booked jobs by town, in pounds.
Our approach
We start with your Google profile and your calls, because those decide most emergency work. Urgent ads run only in the hours someone answers, and call tracking shows which town each call came from.
Planned work gets its own ads and a page showing your Gas Safe or NICEIC details, photos of your own jobs and an easy way to ask for a quote. Local SEO adds pages for Leeds suburbs and the towns you serve.
Facebook and Instagram then remind people who asked for a quote and drifted off. Landlord gas safety checks get their own simple offer. Reports count booked jobs and where they came from, in pounds with VAT visible.
About the area
city apartments, Yorkshire terraces, and commuter towns
Licences you show on your page
Agent redress schemes; Gas Safe
Common mistakes
Ads that stop at the Leeds boundary miss good jobs in Pudsey or Morley, while ads that reach across the county pull in Halifax calls a Leeds van cannot serve. Drive time beats postcode lines. Set the area by how long your van needs, and your margin follows.
If one campaign covers both, the burst pipe grabs the budget and planned installs starve, or the reverse. Keep them apart so each gets its own money, its own page and a message that matches what the searcher wants right now.
Directory sites sell the same lead to several firms. If your own site does not show the towns you serve and the registration you hold, you compete on price for a customer who has already spoken to three others before you ring back.
How it works
Agree how far each engineer can go before the margin disappears, then draw the map from that. Some firms begin with Leeds city and add Bradford and Wakefield later, once the diary can take it.
Emergency call-outs and planned boiler, rewire or bathroom work get their own ads and landing pages. Landlord certificate checks become a third, simple offer with a page of its own.
Your Gas Safe number, NICEIC where held, photos of your own jobs and your review count appear on the pages. Only things a customer could check and find true.
Reports in pounds with VAT visible, by town and offer, showing calls, quotes and booked jobs. You see which valley paid and which one only cost you drive time.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| boiler repair Leeds | Urgent fault, usually searched from a phone at home |
| emergency plumber Wakefield | Leak or blockage needing someone quickly |
| electrician Bradford | Town-level electrical search, planned or urgent |
| boiler service Huddersfield | Planned annual service, often repeat business |
| gas safety certificate Leeds | Landlord or agent needing an annual check on a rental |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on coverage, registration, emergency versus planned work and what we need to start.
Start with the ones your engineers can reach fastest, often Leeds city and its nearest suburbs. Bradford and Wakefield come next for many firms, and the Pennine towns only when you have spare capacity. We test the map and widen it slowly.
No. Gas and boiler pages show your Gas Safe registration, and if you are not registered for the work, we do not advertise it. HeyLead is the marketing team and holds no trade registration itself.
Emergency ads target someone with a fault right now, run during hours you answer and lead with a phone number. Planned campaigns target people asking for quotes, with photos, proof and forms. Keeping them apart gives you better control of both.
Paid search can produce calls within days of launch, though the early weeks are for tuning. Unpaid ranking for town pages typically takes months. We do not guarantee positions or numbers.
Yes, as its own offer aimed at landlords and letting agents in Leeds, Bradford and beyond. It is planned, repeatable work, so it suits a separate page and reminders. We keep it apart from emergency repairs.
A login for your Google Business Profile and website, plus your ads account if you have one. Send us your Gas Safe or NICEIC details, the towns you will travel to and the hours someone answers the phone.
Not in Leeds, or anywhere in West Yorkshire. HeyLead is an online team, so we talk by phone, video or WhatsApp and set up your ads for the valleys and towns you cover.