Visitors to a Leeds trades or lettings site are often on a phone and in a rush. Someone in a Yorkshire terrace with a leaking pipe, or a landlord checking an agent between viewings, wants the number and the offer within one scroll.
Hillsides in Calderdale and Kirklees mean signal can be patchy, so heavy images and slow scripts cost calls.
Pages for lettings firms should separate landlords from tenants, and proof matters: Gas Safe registration for boilers, redress scheme membership for agents, and photographs of real work in named towns.
Harrogate, Halifax and Bradford customers are unlike each other, so one generic Yorkshire page does worse than local versions. Prices, where shown, are in pounds and stated with or without VAT at 20 per cent.