The cold snap that fills a Stockport engineer's diary also fills every rival's, so the ad and the page have to be ready before the first frost.
HeyLead runs SEO, Google Ads, Meta ads and landing pages for Manchester boiler, heating and plumbing firms. We set your map by drive time to Salford, Stockport, Bolton, Oldham and Trafford, keep emergency callouts apart from planned installs, put your Gas Safe registration beside the phone number, and report booked jobs in pounds. You get a free audit first, so you see what your current ads and pages are doing before you spend more.
What we do
Search, ads and pages drawn around the roads, weather and housing that decide how Greater Manchester books a boiler engineer.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Gas Safe registered engineers who repair, service and replace boilers across a few Greater Manchester boroughs.
Plumbers and heating firms that run same-day callouts and want the emergency phone to ring only in postcodes they can reach.
Trade teams adding planned installs, such as boiler replacements and bathroom plumbing, to a callout-heavy diary.
Firms tired of paying for clicks from across the region, who want a campaign drawn around their real van routes.
The local picture
Your market
Much of Greater Manchester's housing is older: Victorian and Edwardian terraces in Salford, Oldham and Bolton, interwar semis in Stockport and Trafford, and newer apartments in the core. Each brings its own boiler and plumbing problems.
Terraced streets often have little parking, so job time and van access matter as much as distance. Rented homes add a yearly rhythm of gas safety checks, which keeps landlord certificate searches ticking over between breakdowns.
Cold and wet spells create sudden spikes in emergency calls, and the firms that answer fastest get the work. Customers look for Gas Safe registration first, and other trade registers count where you hold them.
Your customers
Emergency searches such as no hot water, boiler not working or burst pipe turn into calls within minutes, and a page that loads slowly on a phone loses them.
Planned searches such as boiler replacement or new bathroom plumbing reward a longer page with the process, reviews and a quote form. We keep the two apart in the account.
We also add negative keywords, which are words that stop your ads showing for training, jobs and do-it-yourself searches. Google's Local Services ads and map listings are used where Google offers them for your trade.
Reports show calls answered, jobs booked and cost per booked job (what you pay for each job that gets booked), by borough, in pounds, with VAT stated separately.
Our approach
Emergency and planned campaigns run separately, with ad hours matched to when someone is free to pick up the phone. Areas follow drive-time blocks along the M60, the M62 and the local roads your vans use, rather than a circle around one postcode.
SEO adds a page for each town and service, and tidies the categories on your Google Business Profile (the listing that shows on the map). Meta ads promote servicing plans and landlord safety checks to households and property managers who are not in a crisis.
Call tracking records which page and borough each call came from, and any call that goes unanswered is logged so someone can ring back.
About the area
city-centre apartments, terraces, and borough houses
Licences you show on your page
Agent redress schemes; Gas Safe and trade registers
Common mistakes
Emergency demand jumps with the weather, and the firm with a tested landing page and a phone that gets answered takes the work. If ads and pages are only tuned once the rush has begun, the busiest days cost the most.
A circle drawn from Piccadilly or your depot ignores the M60 queues and the hilly roads around Bolton and Oldham. Customers you cannot reach in time turn into unhappy reviews instead of booked jobs.
A no-heating call and a boiler-replacement quote need different answers. When both hit the same page, planned buyers leave, and emergency callers wait for a form they did not want.
How it works
Work out where your engineers can be within a couple of hours, whether that is Salford and Trafford or Stockport and Oldham, and set the search areas to match.
A short page led by the phone number for breakdowns, and a fuller page with the process, reviews and a quote form for replacements and installs.
Gas Safe details and any other trade register you hold go beside the phone number and in the page footer. We never state a registration you do not have.
Weekly reports give calls answered, jobs booked and cost per booked job by borough, in pounds, so spend shifts towards the postcodes that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Manchester boiler repair | Urgent or planned heating work, local |
| Manchester plumber | Same-day or booked plumbing |
| Manchester pest control | Residential or commercial pest problem |
| Salford electrician | Town-level electrical trade search |
| Stockport boiler service | Planned annual service, often a landlord or homeowner |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers to what Manchester trade owners ask before they commit a marketing budget.
Those your engineers can reach on a normal working day. Most firms begin with two or three, such as Salford, Stockport and Bolton. We leave the rest out and add them later if the first ones pay.
Use the UK page if your firm works nationally. Use this one if you work Greater Manchester, with its older terraces, newer apartments and the boroughs your vans can reach.
It should describe the properties you work on, show the registrations you hold and give a clear way to ring or book. We never put a price on the page that you have not agreed. Any range we show must be one you have agreed is typical.
SEO, Google Ads, Meta ads and landing pages, run together. Tracking covers calls and forms, and we connect your job system when you need it.
Yes. Ads run in the hours someone can answer, and after-hours calls can go to an answering service you already use. We do not promise response times on your behalf.
It is shown on pages for gas work, such as boiler repair and servicing, using your own registration number. Other pages show the trade registers that fit that work. We never show a registration you do not hold.
Access to your Google Business Profile, your ads account and your website. We also need the boroughs you cover, your registration details and how many jobs you can take in a week. With that we can set up tracking and have a first campaign ready to review.